"Let's talk about the number of registered players first, Manager Hu. ”

In the large conference room, Effie sat at one end of the conference table, flanked by executives related to the CSOL project.

It's 9 p.m., and it's almost a day since the game was launched, so it's time to do a summary analysis of the day's situation.

According to the designed server capacity, each region can accommodate 500,000 players online at the same time, and the maximum number of registrations is 2 million. But today is the first day, and players have been online for a long time, so the number of registrations for each server is 800,000.

Before coming to the meeting, the number of registrations had reached the upper limit, which was 4.8 million.

There are also many players who have already appealed on the official Facebook account and the official website forum, saying that they have not squeezed into the server after queuing for an afternoon, and hope that we can continue to open new regions. ”

Manager Hu said with a happy face.

Obviously, judging from the situation on the first day, CSOL is another phenomenal game!

It's as popular as it was on the first day of World of Warcraft, and even more so!

Effie nodded slightly, with the foundation of CS, it is not surprising that CSOL has achieved such results, if it is not so popular, it is an accident.

"So what about today's revenue? Manager Wang. She asked, turning her head again.

And Manager Wang's face is not as bright as Manager Hu's smile, he is the most aware of financial data, and he has just seen the overall revenue of today's CSOL before coming to the meeting, and printed out the data and brought it to the conference room.

"I'm not too optimistic, Mr. Ai, take a look at this data report. With that, Manager Wang opened the folder, took out a form and handed it to Effie.

After Effie took it, she looked at it carefully, and her face became serious.

CSOL uses a free-forever model, so no matter how many players there are, if they are not willing to pay, then the company will not receive a penny!

Therefore, the revenue depends on the proportion of players who pay, that is, the number of players does not matter, but how many of them are willing to spend money is the key!

But from this report, the first day of payment rate is not optimistic.

Nearly five million players, less than 100,000 of them, made purchases in the in-game store.

And even these 100,000 paying players, most of them only buy relatively cheap clothes, and they don't buy much for gun skins, accessories, etc.

CSOL is a game that has been launched from 10 a.m. to 9 p.m. now, for a total of 11 hours, with a total revenue of more than 900,000 yuan, less than 1 million ......

This revenue figure is not excellent for any online game.

Not to mention a phenomenal game like CSOL!

The company's server, bandwidth, and labor costs alone are far more than that.

Even if the daily income in the future can reach about one million, it will only be more than 300 million in a year, which is completely incomparable with World of Warcraft.

"Let's take a look and tell us what we think. Effie said, handing the report to the person next to her.

After several managers looked at each other, everyone fell silent.

"Let's talk about it, say whatever you want, now it's all your own people, talk freely. Effie encouraged.

"This ...... It's a bit unexpected, why is it so low? Manager Wang, this data is correct, right?" Manager Hu asked with a suspicious face.

Today, there are 5 million registered users, and everyone's enthusiasm for the game is so high, why is the income so small?

That's a bit unscientific!

Therefore, Manager Hu was very skeptical that Manager Wang had made a mistake in the data.

"That's right, I've checked it several times, and that's it. Manager Wang replied dryly.

Manager Hu was silent, because this matter was too weird and beyond his comprehension.

It's not just Manager Hu who can't understand it, but everyone in the conference room can't understand it.

Yes, CSOL is a free-to-play game, and just because you play it doesn't mean you earn a lot of money.

But it shouldn't be that low!

Before the game was launched, everyone had discussed the revenue of this game many times.

It can be said that all kinds of situations have been taken into account, and everyone agrees that as long as the number of players can be increased, the revenue will not be low at all.

Because before last year's WCG competition, through the launch of the commemorative skin box, everyone has seen the ability and enthusiasm of players to pay!

Before the game was launched, everyone thought that even if the payment rate was low, there should be about 10%, that is, about a dozen out of 100 people were willing to pay for the skin.

But today's situation is obviously much lower than everyone's expectations.

Today's payment rate is only about two percent!

What's more, today is the first day of the game's launch, and according to common sense, everyone's enthusiasm for paying should be higher.

"Mr. Ai, should we ...... Do you want to try the payment system again, such as opening several servers separately and adopting the payment system?" Manager Hu asked after a moment's hesitation.

Effie rolled her eyes, this was a bad idea, and she asked rhetorically, "There are already free servers, if you are a player, do you go back to the paid servers?"

"Uh...... No. Manager Hu also found that his suggestion was indeed stupid.

Effie frowned, thought for a moment, and said firmly: "There is no turning back from the bow! Since we proposed a permanent free, then this road must go to the end! Now that the payment rate is low, there may be many factors, and we need to solve these problems as soon as possible, rather than running away."

Operations, you're going to launch a promotional campaign right away, this time not only to promote the quality of the game itself, but also to focus on all kinds of cool skins!

In addition, you can contact the game Vs on Facebook, ask them to change into a full set of cool skins, and send screenshots to Facebook!

Also, let the public relations department post on the major game forums to publicize how much money they sold for a rare skin by opening the box and selling it to other players. I don't need to go into detail about these things......"

For promoting and rhythming on the Internet, Effie is a master among the masters!

But don't forget, what kind of background she came from.

When Facebook first started, she was the manager of the public relations department, and she experienced an unknown number of Internet storms, and secretly helped Facebook through several difficulties.

The plan she just proposed is indeed very accurate.

Effie's judgment is that CSOL, a permanent free model, is just starting out, so everyone feels that they have taken advantage of it, and they can play online games without spending a penny.

Everyone is excited, and they are still complacent in their hearts, thinking that the Facebook game has lost a lot of money, and they have been woolen!

So for the time being, I don't want to pay for skins or anything.

What your company has to do is to guide the player's comparison and show off psychology, once the player's psychological defense line is broken, then it can no longer be controlled.

Player payout rates will naturally increase.

............

Effie still has a good grasp of the psychology of the player, and she is right in her analysis.

On the first day of the server, many players were very psychologically delicate.

"Huazi, what rank are you now?" In a small city Internet café, a group of teenage boys crowded inside, and on every computer screen, there was a picture of CSOL.

"Haha, I'm silver now, and I'll be able to gold right away! All night tonight, if I don't hit the diamond, I won't go home!" Huazi grinned.

Sitting next to him was his good friend Xiao Li, who heard Huazi's words and said unconvinced: "Why are you silver, why am I still struggling in the bronze rank?"

"Your skills are terrible, let you practice your skills more, you kid knows how to chat with my sister on the Internet all day long, and you also take a screenshot of my rank to brag to others. Huazi said disdainfully.

Xiao Li scratched his head and retorted: "What's the use of good technology? You're nineteen, aren't you still single? I don't play as well as you, but my girlfriends have changed several times!"

This sentence directly gave Huazi 10,000 critical hits!

He was a little annoyed and angry, and said with a straight face: "Then don't borrow my account to deceive my sister in the future!"

Xiao Li also came down a little bit, stiffened his neck and said: "If you don't borrow, you won't borrow!"

The two of them turned their heads, Huazi went to hit the golden rank by himself, and Xiao Li just had a game experience that was not so good, so he would not be too lazy to play.

looked at his QQ friend list, and the avatars of several girls on it were also gray.

Switching back to the game interface, he began to study the things in the game, clicked on the store, and was in a hurry to rank up during the day, but he hadn't looked at it carefully.

Looking at it, Xiao Li felt that the clothes and some gun skins inside were quite cool, so he was a little excited.

But looking at the price, a set of clothes costs eighteen?

It's too expensive, isn't it?

Even some cheap skins can easily cost five or six yuan, which is really not cheap.

And today in the game, I didn't see a few players using these skins or anything.

Idle and bored, Xiao Li opened Facebook, ready to brush Facebook for a while.

Among the people he pays attention to, there are several CS masters, not pretending to be masters like him, but real professional masters, two of whom also participated in the WCG World Finals last year.

Although his game skills are not very good, Xiao Li does like to play CS, so through Facebook, he will learn the game settings of the masters, mouse DPI parameters and the like.

Maybe it's because CSOL is online today, and the CS masters who follow have updated their faces, and they are all about CSOL.

Xiao Li casually took a look at the hot list on the homepage of Facebook, CSOL is quite popular, there are several news about this game on the list, it seems that there are still many players, Xiao Li thought with relief.

Click on the Facebook homepage of "Legend-Little Five", this is currently the most popular professional CS player in China, the man who won the sniper god JONYR against the sniper!

Oh...... , I shouldn't say men, because Xiao Wu is not too old, and he won and said that he was a boy.