In the afternoon, the attendance of "Master of Hypnosis" was much higher than in the morning.

The overall box office of the movie is high, because many families need to go to relatives on the morning of the first day of the new year, and the number of people who go to the movie in the morning to pay New Year's greetings is not particularly large.

But by the afternoon, the number of people had swelled.

After all, after the New Year's greetings in the morning, we had dinner at noon, and the afternoon was all entertainment.

Everyone gets together in three or two, either playing cards or going out to play, but during the Spring Festival, many entertainment industries are not open, and there are few places to sing, so everyone will still choose to watch movies as an entertainment activity.

Someone paid attention to the news on the Internet in the morning, and began to choose the type of movie.

There are about ten movies in the Spring Festival file, and the choice made here is one out of ten!

Not everyone has the time to watch several movies, so when they choose one of them to watch, they will look at the quality and online word-of-mouth, after all, this is something that is linked to the excitement of the movie.

Everyone found that they were all about the same, except for the high reputation of "Hypnosis Master", the rest of the differences are not big.

But "Master of Hypnosis" is a suspense movie, which makes many people have difficulty choosing, and there are still many people who don't want to watch this type of movie in China.

Some people choose to watch "Hypnosis Master" because of public opinion on the Internet, in addition to the good quality, they also refute the rumors, this movie has no ghosts, it is just brain-burning, and it is the kind of movie that requires energy and brain cells to understand.

The other part of the people still choose to watch the rest of the movies, this is what Chen Mubai said about the type of movie, they still don't choose to watch, which is also a difficult audience to win.

Maybe after the New Year, they may go to the cinema and choose to watch "Hypnotist".

Compared with the morning attendance rate of the rest of the movies, the afternoon attendance rate of "Hypnosis Master" is significantly higher, and it seems that Chen Mubai's strategy driven by quality and word-of-mouth has achieved initial results.

It's just that there is still a gap between this box office and the rest of the movies.

"The first-day box office results are out. Lu Fang contacted Chen Mubai as soon as he got the box office.

"86.9 million!"

The results are a little poor, in fact, compared with the results of the first two films, this box office is much worse, the first two are all above 100 million, and even the pre-sale results of "Buried Alive" have exceeded 100 million!

"Buried Alive" is also a suspense movie, which surpasses "Hypnosis Master" in all aspects, and that movie is Chen Mubai's first work.

To be reasonable, whether in terms of influence or the audience's sense of expectation, the impact of "Hypnosis Master" is higher than that of "Buried Alive", after all, Chen Mubai is now a well-known director and is no longer a fledgling newcomer, and the attention he receives is naturally different.

And the results of the original works far exceed the current works, which is actually a failure.

However, because of the award, that movie also received a lot of attention, and the bonus of the award, coupled with Chen Mubai's fame, contributed a lot to the box office of the movie to a certain extent.

The quality of the two movies is not bad, but the reason for so many poor results lies in the difference in schedules.

The schedule of "Buried Alive" is in September, when there were no strong opponents, coupled with a series of reasons such as awards, the first choice for many people to watch the movie is "Buried Alive".

But "Master of Hypnosis" is different, there are many opponents, and they are all powerful opponents, well-known directors + first-line actors, there is no shortage of superstars, and the situation is different.

Moreover, although this Spring Festival stall is the biggest festival, it is also the most box office schedule.

However, due to the festive atmosphere of the New Year, everyone is still reluctant to watch suspense and thriller movies.

Therefore, this Spring Festival schedule has no bonus for "Hypnosis Master", but has become a failure!

This is also the reason why the outside world estimates that Chen Mubai's new movie will be released after the New Year, no one thought that Chen Mubai would directly enter the Spring Festival stalls!

The genre of the movie is incompatible with the atmosphere of the festival, and now this achievement can be regarded as an indirect explanation of this truth.

"Not bad. ”

Lu Fang didn't speak, and Chen Mubai smiled.

"Isn't there a gap in your heart?" Lu Fang couldn't help but ask.

He originally thought that according to Chen Mubai's thoughts, this result must be much worse and not as expected.

When he knew the results, Chen Mubai might be sad, and he was ready to comfort Chen Mubai.

Unexpectedly, Chen Mubai's mood didn't seem to be affected, but he was very relaxed.

I thought that according to the strategy, the results of this movie should be better, but I didn't expect that it was still unsatisfactory, and Chen Mubai's strategy was not successful.

However, there is still a chance later, after all, the cycle of the movie is so long, it is only the first day, and it is too early to say anything.

"Mentally prepared, it's not much of a difference. Chen Mubai replied.

"I knew that the genre of the movie would affect the box office, but this is only the first day, so I don't worry. ”

"This can be regarded as an attempt of mine, it may fail, it may also succeed, this can only be left to the market to decide, what I can do is to shoot a good work, as long as the data is not too bad, I can accept it. ”

Lu Fang's heart settled down, and he chuckled: "It's good that you can think like this, I'm afraid that you will feel that your grades are too bad and you will be sad." ”

"I've already thought of words to comfort you, but I didn't expect to say anything, I was blind for so long to prepare. ”

As he spoke, he laughed first, and Chen Mubai laughed too.

"I'm not that fragile yet, the current evaluation and reputation are good, and the rest depends on whether I can continue to ferment. Chen Mubai said.

"I watched this movie, and the people in the theater praised it, it was really very good. Lu Fang praised.

"I didn't expect Brother Lu to go to the cinema to see the audience's reaction in person!" Chen Mubai was slightly surprised.

"Hehe, there's nothing surprising about that. Lu Fang smiled.

He wanted to see how everyone really felt when watching this movie during the Spring Festival, so he went to the cinema himself to see everyone's reactions, which would be the most real feeling.

But it's not bad, everyone is basically admiring a lot, and most of them are praised.

As he thought, the same is true of public opinion on the Internet, although the box office of "Hypnosis Master" is not high, but the quality and reputation are a big cut off the rest of the movies, which can be regarded as a successful work.

If you don't get the money, it's not bad to get a name, it's better than being empty-handed.

"Public opinion on the Internet is still quite favorable, and there are a lot of people discussing the movie, but the hidden content you released at the end has been well received, and the ending is much better than everyone thought at the beginning. Lu Fang said.

Chen Mubai said: "There will be a lot of people who guess the first ending, but the later ending is different, and there should be few people who can see through it." ”

Especially when all the evidence points to Xu Ruining is a patient, this reversal is just right, everyone has also seen this ending, and they will take it for granted that they will agree, even if some people think that Ren Xiaoyan may be a patient, but the appearance of Professor Fang and others in the back will also erase these doubts. ”

They will only think that Xu Ruining is sick, but no one will think that Xu Ruining planned the whole thing, and some people may even think that Xu Ruining is pretending to be sick, but no one will guess that Xu Ruining used hypnosis to make him forget his memory, and this kind of setting in front of everyone thought that they would be more surprised after seeing the ending, and naturally praised more people. ”

Chen Mubai's meaning is very simple, someone may have guessed that ending, and even a little more awesome people will guess that Xu Ruining may have planned the whole thing, but no one would have guessed that Xu Ruining would hypnotize himself, let himself forget the whole thing and plan it.

After all, forgetting a memory is tantamount to really forgetting, and if it is not treated, the memory cannot be recovered.

But Xu Ruining still did it, and succeeded, this is the unexpected place, and it is also the most amazing place!

"A lot of people don't know the hidden ending yet, and they leave without seeing the back. Lu Fang said with a smile: "Generally, everyone thinks it's over when they watch the movie and see the subtitles come out, and few people still put hidden content in the back, you should tell everyone." ”

"yes, I'll go talk about it now. Chen Mubai replied.

The discussion of hidden content is so hot that a large part of the population does not see it, and even new viewers who don't have time to surf the Internet or pay attention to the topic of "Hypnosis Master" will still not know.

Talking about this matter now can be regarded as adding some heat to the movie, after all, Chen Mubai is a well-known star, and his words still have a great influence.

After that, Chen Mubai logged on to WeChat and began to edit the content.

"First of all, I wish you all a Happy New Year!"

"I took "Hypnosis Master" to celebrate the New Year with everyone, and many viewers have seen it, there are indeed no ghosts in it, this is just a suspenseful and brain-burning film, not scary or thrilling, now it is clarified that no one should beat me, after all, many viewers have watched it, and it can be regarded as justifying my name. ”

"Besides, at the end of the movie, many people think it is the ending, but in fact, there are easter eggs at the back, that is, the hidden content you said, which is actually a continuation of the feature film, which is considered two endings, depending on which one you like. ”

"The reason why I put it in the easter egg part is because I am worried that some viewers will not like this ending, and may think that it is too dark and cold, so I will understand it as two endings, depending on personal preferences, so that no one will think of sending me some blades......"

"Speaking of movies, in fact, I also know that this movie is not popular during the Spring Festival, but I don't care, what I care about is the quality of the movie and your feedback, as long as you think the quality is good, the movie is wonderful, as for the box office, I believe that high-quality movies, the box office will not be bad, thank you for your support. ”

Chen Mubai's micro-message soon attracted a large number of netizens.

"It turns out that the hidden content is called easter eggs!"

"It's very appropriate, and the hidden ending is a bit like an easter egg, which is a surprise. ”

"I like the hidden ending very much anyway, I think it directly turns an excellent movie into an awesome movie, and the quality of the final anti-transfer movie has been raised to a higher level!"

"Damn, it turns out that the movie still has hidden content, so you have to see the end, right?"

"Understood, when watching "Master of Hypnosis", don't be in a hurry to leave, there is still content behind!"

There is no easter egg content in the works here, basically it is played directly, Chen Mubai is the first to make this kind of follow-up content as an easter egg, and define it as an easter egg.

In the past, everyone was talking about hidden content, or follow-up content, until Chen Mubai publicly said that this was an easter egg, which can be regarded as giving everyone a clear definition of the content of this part.

It is foreseeable that this effect is very good, and some directors will definitely use this technique in the future, and the influence and significance of easter eggs will become greater and greater!