Chapter 973: The Wang Family is on the lookout
In their opinion, although Chen Ping was just a young man, Chen Ping's business methods were not even comparable to those of them, the heads of hidden families.
This is also a rare head-to-head confrontation between traditional family enterprises and modern management enterprises, and the mind and vision shown by Chen Ping and the entire Pingyu Group are not within the reach of ordinary hidden families.
The reason is very simple, even if it is these large hidden families, even if they are such a high-ranking existence as the Demon City Wang family, it is not so easy to invest tens of billions of dollars at once, with a premium of more than 20 billion in a very short period of time, and acquire a large supermarket chain company.
In the hidden family, it is impossible for a certain person to say anything, even if it is Wang Chengye, the head of the Demon City Wang family, his status within the Demon City Wang family can definitely be called supreme, but if he wants to make such a big move, involving the mobilization of tens of billions of funds, Wang Chengye also needs to discuss with those older generations in the Demon City Wang family, and it is impossible to make a final decision directly in such a short time.
As for trying to persuade those old stubborns in the family to lose more than 30 billion in just half a month, it is even more difficult to use such a means of drawing salaries from the bottom of the kettle.
The acquisition of Changping Supermarket Company involved as much as tens of billions of funds, and before the completion of the acquisition, Changping Supermarket Company had lost more than 10 billion yuan in the price war with the Lu family in the magic city, and after the completion of the acquisition, the final premium of the acquisition also exceeded 20 billion.
In this way, Pingyu Group has directly lost more than 30 billion yuan in just half a month.
Although after paying such a price, Pingyu Group also defeated the magic city of Lujia in one fell swoop and won a victory in the supermarket industry, but in the eyes of many people, whether such a victory is worth it or not depends on the after-effects.
Before the dust settles down, whether all the measures, and even all the costs paid, can match the final benefits depends on the final result.
And in such a situation, within these old hidden families, none of the family leaders dare to say that they can be responsible for such a price.
Because once the final result is not very good, their status as the master of the family will definitely be greatly shaken, and it is even very likely that they will lose their position as the master of the family because of this.
This is not a situation that anyone in a position of authority wants to see.
But now, at least in a short period of time, Pingyu Group has barely gained a foothold in the magic city.
Although no one dares to say that Pingyu Group can exist forever in the magic city, and no one dares to say that Pingyu Group will be the opponent of the two hidden families of the Lu family and the Wang family, but at least in the supermarket industry, in a short period of time, the two hidden families of the Lu family and the Wang family in the magic city have no way to take the Pingyu Group.
In the business world, everyone's actions are actually traceable, but in the eyes of outsiders, they seem to be imaginative.
As soon as the dispute in the supermarket industry settled, many big names up and down the magic city had already set their sights in other directions.
They know very well that whether it is the Lu family, the Wang family, the Pingyu Group and the He Group, the industries under the command of the four forces involved in this battle are far from just one supermarket industry, although it seems that the dust has settled now, but the disputes in other industries have just begun.
And the people in the magic city did not expect mistakes.
At the first moment when the supermarket industry temporarily stabilized, the Wang family of the magic city officially made a move.
I have to say that as one of the top hidden families in the magic city, the strength of the Wang family should not be underestimated, as long as they are willing to pay the price, the Wang family can have a decisive advantage in any industry.
In the previous battle, because the time was too tight, the Wang family could not enter the supermarket industry in a very short time, so they could only provide some support for the Lu family in terms of funds.
However, as early as more than a year ago, the Demon City Wang family has established its own online e-commerce platform, although in this more than a year of development, the Demon City Wang family has not had too much additional funds, but the strength of the online e-commerce platform controlled by the Demon City Wang family should not be underestimated.
Nowadays, the overall assets of this online e-commerce platform controlled by the Wang family of the Demon City have exceeded 1 billion, at least in the scope of the Demon City, there is already a certain foundation.
Compared with the development of Pingyu Group from scratch, it still has certain advantages.
In addition, in order to deal with Pingyu Group, the Wang family directly mobilized more than 20 billion funds when the dispute in the supermarket industry came to an end temporarily, and contacted the giants of the major retail industries in the entire magic city.
Because everyone knows very well that if Pingyu Group wants to gain a firm foothold in the magic city, there are actually only three companies in total.
Changping Supermarket Company, Qinghai Logistics Company, and the online e-commerce department of Guangyu Technology Company, which does not form a separate subsidiary.
These three aspects are also the iron triangle of Pingyu Group's external expansion, and only when these three fulcrums are completely firmly established, can Pingyu Group be able to gain a firm foothold in the magic city and form an indestructible shield.
Although it is not enough to resist all risks, it can at least maintain some stability in the stormy seas.
Therefore, the Demon City Wang family does not need to target Pingyu Group everywhere, but only needs to give Pingyu Group a fatal blow in the most critical place.
Obviously, anyone can see that the battlefield chosen by the King of the Demon City is the online e-commerce platform industry, once the progress of the Pingyu Group's Xingyu online e-commerce platform in the Magic City has suffered a major setback, or even been directly destroyed, then the expansion of the Pingyu Group in the Demon City will be difficult to move an inch.
I have to say that as the head of the Wang family in the magic city, Wang Chengye is indeed a cunning old fox, and just this move has completely hit the weakness of Pingyu Group.
The fundamental reason why the online e-commerce platform can rise rapidly, and even have an incomparably huge impact on the traditional retail industry, is that it has saved a lot of costs, so that it has a certain advantage in terms of price, so in the process of competition between online e-commerce platforms, price is always the first competitive factor.
Of course, in addition, the types of goods on the online e-commerce platform, convenience conditions, etc., are also one of the elements of competition.
However, once it loses to its opponent in terms of price, the overall situation of the entire online e-commerce platform will also be greatly affected.
In other words, if Pingyu Group's Xingyu network e-commerce platform wants to gain a firm foothold in the magic city, what it needs to strive for is the price advantage on the one hand, and the popularity of various services and platforms on the other hand.
In these two aspects, Pingyu Group's Xingyu online e-commerce platform does not seem to have any advantages compared with the online e-commerce platform controlled by the Modu Wang.
First of all, in terms of price, although the Wang family of the magic city is not going to lose money to do business, but at least it can maintain stability in the process of competition with Pingyu Group, and there will never be a situation where it is weaker than Pingyu Group's Xingyu network e-commerce platform in terms of price.
In other words, in this battle, the two sides will not touch the bottom line, let alone endless scenes of price reduction.
The situation of lowering prices again and again in those film and television works is just a gimmick of film and television works, and no one will do this in the real commercial field.
After all, for any of the forces, it is only a thankless task.
The reason is very simple, for example, a commodity originally worth 100 yuan, if the two sides are just to compete for the market, the commodity will be reduced from 100 yuan to 80 yuan, 60 yuan, or even lower, although it can attract a period of popularity, but once the opponent is defeated, if you want to return the price to the original price again, I am afraid that it will directly cause consumer dissatisfaction and opposition.
In this way, opponents in other areas will inevitably take advantage of the weakness, and at that time, the losses will only increase, and defeating the opponent will seem to be a bit more than worth the loss.
The fundamental existence of the Demon City Wang family has never been to target any family, or even any group enterprise, as a hidden family, every hidden family needs to follow a basic principle, that is, no matter what decision is made, it needs to be based on profit.
Therefore, even if the Demon City Wang family is already so powerful, it seems that tens of billions of funds will not be placed in the eyes of the Demon City Wang family, but if the Wang family wants to survive for a long time, then they first need to follow such a basic principle, and everything must be for profit.
Therefore, what the Modu Wang family can really occupy in the online e-commerce industry is not the price, or even the capital, but the certain degree of popularity in the hands of the online e-commerce platform controlled by the Modu Wang, as well as the propaganda power owned by the Modu Wang.
After these two aspects are combined, with the strength of the Demon City Wang family's power in the Demon City, it is completely possible to form an absolute crushing force in this regard.
In this way, there is no gap between the two sides in terms of price, and even in other aspects, but in terms of publicity channels and popularity, the online e-commerce platform mastered by the Modu Wang family is better, so in the process of the struggle between the two sides, the defeat of the Xingyu online e-commerce platform mastered by Pingyu Group seems to have formed a foregone conclusion.
In the eyes of hundreds of hidden families up and down the entire Demon City, and even in the eyes of major group companies, it seems that Pingyu Group is doomed to fail in this field.
However, no one thought that although the Wang family of the Demon City had already set up a position, waiting for Pingyu Group to step into this battlefield, Pingyu Group did not seem to immediately launch various moves against the online e-commerce platform, but remained silent, as if waiting for the opportunity.
However, what makes everyone a little puzzled is that just waiting quietly like this does not seem to be a good thing for Pingyu Group, it can only delay time.
However, the forces in the magic city did not know that although the magic city branch of Pingyu Group has not taken any action now, the headquarters of Pingyu Group in Dongjiang Province, which is thousands of miles away, has already launched various actions nearly half a month ago.
And this kind of action didn't seem to cause much turmoil in the magic city, but it was like a butterfly's wings, affecting the situation in all aspects of the entire Huaxia region.