Chapter 204 Upgrading the Profit Model
"Winning word of mouth is only one aspect, but you can't always just win word of mouth, after all, people live to earn money to eat. Especially for this kind of team entrepreneurship, if you can't find a profit point, as long as the backbone of the team leaves, the whole project will immediately fall apart. Li Feng said.
Zhou Qingqing smiled slightly on the side, feeling that Li Feng's kid was a bit interesting, and it was good to frustrate Dai Yunfei's arrogance, lest he always be self-righteous: "What Li Feng said is indeed reasonable, Yunfei, the risks you are facing now are indeed very large, not only financial risks, but more importantly, human resource risks." In the current situation, the loss of any one person in the team will have a major impact on you, if you can't set a reasonable goal to make everyone hope and motivated, and wait for the release of "Mixed Yuan Swordsman", the risk may explode. ”
Dai Yunfei pursed his lips, Li Feng and Zhou Qingqing said that it was not unreasonable, the release of "Mixed Yuan Swordsman" this time is indeed an important node for his studio, if the release is successful, his team can still be maintained, but if the release effect is not as expected, many people's confidence may be hit, and even have the idea of giving up game development.
If that were the case, the dissolution of the team might just happen overnight.
Thinking of this, Dai Yunfei wiped the sweat on his forehead with a tissue, and the arrogance on his face just now had subsided a lot.
Li Feng saw that Dai Yunfei looked slightly nervous, and said, "Senior Dai, I have a way to bypass this problem, which is to upgrade the business model. The profit model of a game company can bypass the sale of software and obtain profits from another channel, and it is a very substantial profit. ”
Li Feng deliberately sold a pass and did not break this profit model.
Dai Yunfei really became interested, originally he was quite disdainful of Li Feng, but between three words, he felt that Li Feng was indeed very knowledgeable, and the questions he said were to the point.
"Upgrading the profit model is indeed a challenge for us, and we can't build a platform to diversify our revenue. Junior brother, then tell me, how to change the business model of the game company?" Although Dai Yunfei's expression was calm, he was already a little anxious in his heart, after all, this was the most important issue he was concerned about at the moment.
Zhou Qingqing looked at Dai Yunfei, who was originally pretending to be high, and suddenly couldn't pretend to be able to do so, showing a look of eagerness to seek answers, and couldn't help but shake his head, with a faint smile on his face.
Now, everyone's focus is on Li Feng, and they want to hear Li Feng's next analysis.
"Selling software is one way to make money, and selling time is another way to make money. Li Feng said, "If you want to maintain stable profits, you often don't sell software, but time." ”
After all, in this era, the domestic game industry is just starting, and the profit model is not clear, not to mention a small game studio like Dai Yunfei, even if it is a large domestic game company, it is constantly exploring to seek a clearer business path.
"I understand selling software, what is selling time?" Dai Yunfei blinked and asked.
"To put it bluntly, it is to make an online game and make a profit by obtaining the user's point card recharge. Li Feng said, "Under this business model, the game software can be completely free, but the user is firmly locked, as long as you play this online game, you must enter your server, so that you can point the card to recharge, so that the user can pay for the time to buy the online game." ”
In 2002, there were no decent online games in China, players had very few choices, and the competition was not fierce.
Li Feng's point of view, although it is just commonplace in the future, was still very advanced at the time, after all, the Internet was not popular at that time, and everyone played the most stand-alone games and LAN online games, and the audience of online games was still under development.
So when he put it forward, he immediately gave people the feeling of enlightenment.
Dai Yunfei's eyes widened, with a look of "Why didn't I think of it?"
As for Zhou Qingqing, He Yunshu and others, they all felt that Li Feng's words were very reasonable, at least much higher than Dai Yunfei's model.
"Li Feng, do you mean that the development direction of the game company is to operate online games?" Zhou Qingqing's eyes flashed and he asked.
Li Feng nodded: "Yes, although the cost of operating an online game is very high, it can effectively avoid the problem of piracy, as long as users are willing to pay for this game, the company will continue to get revenue." Now there are several good online games in China, which make money by recharging point cards to buy game time, and we can learn from their experience. ”
"Your suggestion is very good, but the development and operation of online games requires a higher level of capital, a strong operation team, and a lot of server costs. Zhou Qingqing thought for a while and said.
Dai Yunfei didn't speak, silently digested Li Feng's views on the side, and thought carefully with his smart brain, feeling that this was indeed a very clear business path.
As for Xiao Jinglong and the others, they only had to listen, and they couldn't interject at all.
"Qingqing is right, the cost of operating an online game will be very high, and we, as a small entrepreneurial team, can't afford to burn this money at all. Dai Yunfei raised his concerns, "The real risk of operating an online game has become a financial risk, if you can't raise funds, you can't establish an operation team in a short time, even if you develop a good game, it's useless." ”
The people around also nodded, as students, in fact, there are not many surplus funds on hand, even if the family is rich, parents generally limit their children's consumption, like Lin Yuting, hundreds of thousands of millions of cash are spent casually, after all, there is no one in ten thousand.
Thinking of this, Li Feng suddenly thought that Lin Yuting should have already arrived in the United States, and he didn't know what the situation was on her side.
"It's true that if you stick to single-player game development, your business model will not be upgraded, and your game studio will accumulate more and more risks, but operating an online game is probably not enough with your current strength. The problem you are facing is the same problem that most small game companies are facing today, so in the next few years, there will be the first round of reshuffle in the game industry, and in this round of reshuffle, the probability of going out may be more than 90%," Li Feng said.