More than an hour later, Ning Yuan took off his makeup and changed into his own clothes, and came to Haimo's office.

In addition to him, there are several people in the office, who are basically important people in the crew, such as director Gore, head of publicity Anderson, and Disney's liaison officer in the crew, Bertie.

Therefore, Ning Yuan guessed that it should be for the next publicity, although it has just been completed, and the later progress is estimated to be not even a quarter, but it is only more than five months before the release.

Sure enough, Haimer hoped that Ning Yuan would be able to cooperate with some publicity at that time, and also mention "Pirates of the Caribbean" on some occasions outside of publicity activities.

"Of course there's no problem with that, even if you don't mention it, I'll do it, after all...... Personally, I also hope that the higher the box office, the better. ”

"Haha. Haimo understood that Ning Yuan was referring to something that he also invested, and after laughing, Haimo nodded and said:

"I know, so I'm just a quick reminder and the next step is business. ”

Ning Yuan made a gesture of please.

Hemmer said, "What do you think about publicity?"

Regarding this, Ning Yuan really thought about it, as I just said, for the things he invested, he naturally has a sense of ownership.

"The channels of propaganda now are nothing more than television, newspapers, outdoor, and the Internet that has become popular over the years. ”

The popularity that Ning Yuan said is not that the Internet is beginning to develop now, but that the Internet is used for propaganda.

Although there is a big gap between China and the United States in science and technology and even computers, in fact, in the Internet, the time gap is not so big, after all, Google was only established in 98, and Baidu was established two years later. Ali was founded 4 years later than Amazon.

In the late 90s, the Internet in the United States was very slow to download pictures, and Huaxia was not much slower than the United States on the Internet, which was the reason for the development and dissemination of science and technology faster and faster, and of course it was also related to the vigorous development of Huaxia.

Just like now, Ningyuan's Tianya is actually ahead of the world in terms of model alone, Facebook was founded in 04, Twitter was founded in 06, and Sina is still in the most primitive state, and there is no blog.

Because of this situation, even the resolution of pictures is low, and viewing is slow, let alone videos, so promoting movies through the Internet, whether in the United States or elsewhere, is not the first choice.

The most common ways are still TV and outdoor, followed by newspapers.

"These are all ways of publicity, just like tools, the real kernel is the key. For these propaganda, Ning Yuan commented so.

The thing that impressed Ning Yuan very much was the marketing before the release of "The Da Vinci Code" in his previous life, as well as during the release process.

This is based on an adapted movie, which involves many aspects, because of the length of the movie, it is impossible to tell everything, naturally, if you haven't read the original book, the viewing effect will be greatly reduced, and even let some viewers who don't like to think so much see it in the clouds.

In addition, because of the vague and even dark description of religion in the book, after the movie is made, it will also make the style less family-friendly, which will also affect the viewing. Love Me eBook

In order to sell films, producers and distribution companies do not simply promote films at this time, but publicize them, and even focus on the latter.

The book is naturally more detailed than the movie, and after reading the book, there is a movie coming out, so I will want to see it anyway.

With the foundation of the original book, when you watch it again, the sense of substitution and experience will be very high, plus the movie has also been filmed, and finally such a slightly obscure movie has become a big hit all over the world, ranking second at the global box office in 06.

It is worth mentioning that the global box office champion that year was Pirate 2, with a box office of nearly 1.1 billion, more than 300 million higher than the runner-up of Leonardo da Vinci.

However, Leonardo da Vinci has an original book, but Pirates does not, it is impossible to ask the screenwriter to write another book now, and it is too late in time, it will take a while to write it, and there is also the operation of the publishing house, not to mention that this is only limited to the English version, and if it is translated in other languages, it will be even slower.

Learning that way is tantamount to a handan toddler, but the idea can still be referred to.

So in the face of Haimer's surprised gaze, Ning Yuan said:

"Why don't we do cultural marketing? For example, let's have an animated promo about pirates that talks about pirate culture, and Disney is very good at it, and we put it on TV platforms in various countries. Of course, I'm just talking about a possibility, not a way, and how to operate it still needs to be discussed. ”

"For pirates, in the past, everyone's impression was evil, burning, killing and looting were all evil, but this time we made a movie, although the protagonist is a pirate, but in terms of presentation, he did not do these things, but was the victim of this evil, what he yearned for was freedom and unrestrained. ”

In other words, Captain Jack has subverted the image of the traditional pirate, and if this is promoted well, it is bound to arouse everyone's interest. Another point, the negotiation in the law of piracy, Elizabeth, a weak woman, can negotiate through such a law, this is the rule, but also courage, and it can also be promoted, just like the original Mulan. ”

Hearing Ning Yuan's words, Anderson, the head of propaganda who originally wanted to refute, closed his mouth again when he heard Ning Yuan say, "This is just an inspiration and not a specific plan". Later, Ning Yuan said this, his eyes flickered when he heard it, and he probably knew what was going on in his heart.

Not only him, but Haimo and the others also listened to God and thought about it along Ning Yuan's train of thought.

"Seemingly, that's a good idea?" said Hemmer, looking at Bertie, who was Disney's liaison officer and the studio's executive president.

After pondering for a moment, Berti nodded slightly: "It's indeed a good idea, but whether to do animation, or implement it through live-action promotional videos, or some kind of copywriting, needs to be widely solicited for opinions." ”

After speaking, he looked at Ning Yuan with a wry smile:

"To be honest, the previous sample was sent to the top management, and their response was very, very ...... Well, it's calm. ”

Ning Yuan was not surprised by Bertie's statement, even Haimo and the others, looking at each other, showed inexplicable looks.

Faced with such a bewitching protagonist, everyone has no score in their hearts.

For the other major studios, it may be a little more acceptable, and Disney ...... The previous protagonists all conform to the public's sense of identity, such as the princess is beautiful and kind, the prince is handsome and heroic, and so on.

But this time when I was doing a live-action movie, there was such a freak when I came up, and the jump was too big.

"Anyway, it's already been filmed, so you can't overturn it and start over. Ning Yuan smiled: "Let's wait quietly for a miracle to happen, maybe we will create a new history?"