"You're really rare to be honest, Yuan Yu. Chu Yuanxi laughed dryly, "With the economic situation in recent years, is it surprising that the track that can maintain an annual growth rate of 20% is supported? This is called a trend dividend, how did the trend dividend come about? ”

In fact, it is said that it is the support that will come sooner or later, but only when it is really fulfilled can the business be put in the stomach.

At this time, he noticed that Yuan Yu was holding a long form in his hand, and when he took a closer look, it seemed to be a purchase and repurchase form for well-off users. The reason why I noticed it was because Yuan Yuan glanced at the table after a while and then laughed silly.

Looking at Yuan Yuan for a while, he was "stunned" and stupid for a while, Chu Yuanxi also had a bad feeling in his heart, and he didn't know whether to vomit or not, fools have no troubles! Do you think that Xiaokang has succeeded? Looking at the number of users and members of Xiaokang, you can still be happy?

Up to now, Xiaokang has invested tens of thousands of bicycles outside the North Fifth Ring Road, opened more than 10 stores, carried out a lot of pushing, network traffic has also been slightly mobilized, and has also engaged in short video store visits, it can be said that half of the means have been used, and the traditional bullets have basically been shot, but the registered users are only in their early 100,000s.

Considering that this is a point-to-point process, the current well-off is still a point, and the formation of scale effect will not wait until milestone 4, and it is not too shameful that there are only more than 100,000 registered users in this coverage area. It's similar to the initial stage of the original world's well-off, but the means in the original world are not as abundant as they are now.

If the number of users is so-so, then there are only more than 1,000 people who have purchased memberships, which is too inferior, right? One percent? Chu Yuanxi was really speechless when he looked at this number, this is almost catching up with the player payment rate of mobile games! If the data of this time and scale in the original world is not mistaken, it should be 20,000! What the hell is the difference of 20 times?

The overall payment rate of the well-off is okay, but now this stage belongs to the large-scale subsidy stage, as long as a person dares to register APP, he will get a coupon, and those who do not buy membership can also pay, or you can use coupons, but membership is more favorable in some scenarios. It is normal for users to have a strong urge to pick up wool after seeing the price, so this payment rate does not explain any problems, the repurchase rate is high, and it depends on whether the coupon is still high after it is used up.

Chu Yuanxi had explained to Yuan Yu before that subsidizing users was the biggest poison of the Celestial Empire Internet, and the reason why it was poisonous was that he didn't know whether it would be a chicken feather or a successful landing after the subsidy was stopped.

It's hard for Chu Yuanxi himself to say how deep this poison is, because although he has done it once, as soon as the online content of Milestone 6 in the original world is released, it has been directly detoxified, and at that time, the subsidy users have not stopped, so I can't see the size of the toxicity at all.

For the same reason, there is no need for him to worry about the size of the toxicity now, because this time the detoxification is even stronger than the last time.

She doesn't know the difficulty and success rate of detoxification, and she doesn't know what operation is needed to hold the huge user base that has been subsidized, and how difficult it is to lead them to find a new outlet for catharsis.

Maybe it's because she's doing it for the first time, right?

As for why the number of members is so miserable, is it because the membership benefits are not big enough? Is it because of the penetration ability of the well-off? No, Chu Yuanxi believes that with his ability to push information, seven or eight out of ten of these registered users have noticed the membership benefits.

So what's the problem?

Thinking about it, the conclusion is that the time span is two years apart, and the user's mind is two eras poor, and the current users are especially learning chicken thieves!

You must know that these two years have been two years of running, not only P2P and blockchain, everything is running, and even the concept of "running to dry" has appeared, and it is better to run than to work. Forget about the running away of any gym café and string shop, even the originator of the earliest and most large-scale and standardized high-end buffet chain store in the Celestial Empire, the Golden Leopard, has run away!

So many people who learned it later, what Shujiao seafood, April pufferfish, excellent hot pot, the fifth season and so on, a lot of extremely homogenized extremely serious haven't run yet, you money leopard thick eyebrows and big eyes ran away first, dare to believe it? It's just a posture that he dares to run away if you dare to be a member!

After the review, it was nothing more than that the money leopard suddenly vigorously promoted a round of their stored value membership system, using more charging and more gifts and various benefits as a temptation to pit a lot of wronged people, and realized the long-term accumulated reputation and reputation into the balance in the stored value card at one time. Those who have learned it have not yet come to this point, and they really deserve to be the originators of the most old-fashioned brand, walking at the forefront of the industry!

So now operating the consumer format, compared with two years ago, it is like a lifetime, Chu Yuanxi actually noticed the number of members wrong, at this moment, I found that I must also give myself a cognitive upgrade, otherwise I will use the experience in the original world to the present, sooner or later there will be a big problem.

In particular, member users can be said to be one of the underlying assets of the well-off, and the repurchase rate is a very, very important data, if there are 20,000 members now, Chu Yuanxi did a round of financing when the valuation dared to shout to 5 billion! April 14 opened the first store, May 17 to launch a bicycle, to the beginning of July to reach 20% of the core user penetration rate, invincible!

However, it is not so invincible now.

Fortunately, investors are not necessarily smarter than Yuan Xu, Chu Yuanxi has done it once to know how miserable the data is, and they don't know that it does not meet expectations. Anyway, as long as this group of laymen can't see it, it doesn't matter if it's okay or not, the important thing is that the investors think it's okay!

So the next step is -

"Speaking of Yuan Alfalfa, I want to know, the valuation of the A round of financing, if I say that it should go up now, will I be pulled out and beaten?"

"It should ...... No, right? Investment also has to be about supply and demand. Yuan Yan smiled, "Or do I tell them that I'm done fighting for them?"

"Can you shoot a short video or something, the boss of the startup company sat on the ground and was beaten by investors?" Chu Yuanxi laughed, "Speaking of which, we can be regarded as a fundamental reconstruction, right?

"Yes, yes, yes, take advantage of the trend to expand the scale of financing, this is a must!" Yuan Yu completely brought into the role of the CFO of Xiaokang, and at this moment he didn't feel sorry for Zheng De's money at all.

But what she said is not completely unreasonable, at this time, of course, we should increase financing, and then take advantage of the dividends to quickly seize the advantageous terrain.

During this period of time, the rivers and lakes were calm, and it was nothing more than an incident of Hongyan gaining water at an AI developer conference. Chu Yuanxi looked at it, hey, hey, it's not right for this person to pour water! How can he waste water resources?

Then there was a thunderstorm of several listed companies in a row, and several bigwigs were imprisoned, and the results of the thunderstorm were roughly the same, and the posture of the thunderstorm was different. There are financial fraud, insider trading, false invoicing, and sexual assault of young girls, which are like a kaleidoscope of performing all kinds of different thunderstorm skills.

Even the financial fraud caused philosophical thoughts, because they were also involved in the big dog Dong. The fraudster used a large supply chain transaction with Big Dog Dong as collateral for accounts receivable claims to loan 3.4 billion yuan to investment institutions, and Dog Dong immediately expressed extreme shock and reported the case after hearing the news - I'm not, I don't, don't talk nonsense!

This is a miserable pit for the small scattered people on the stock market, stepping on the thunder is very painful, and it is a disaster, even professional institutions with rich experience are fooled, not to mention retail investors?

The money lender in the magic capital hurts even more. However, it is difficult to say, because they do have the most experience in dealing with such suffering within the Celestial Empire. They have stepped on the thunder of the bright breast, the thunder that will return to China next week, and the thunder of Jingtai, plus this time, they have collected the four famous thunders by themselves.

In fact, for this matter, Chu Yuanxi still feels quite normal. The reason why it is philosophical is because it contains an objective law, that is, every time the economy reaches the end of a cycle, it must face the serious problem of "collateral exhaustion".

The foundation of modern economic activity is actually the credit economy, and it is credit that brings about a "money multiplier". The most important thing in this system is collateral lending, and if there is a problem with the collateral, it brings systemic risk. When does the collateral go wrong? When the asset price is no longer rising. In other words, there are still a lot of dark mines in the market.

This will be a risk that the well-off must avoid for a period of time in the future, the risk at the end of the credit. It is also a challenge that the original world did not experience two years ago, challenging the economic cold.

Why do some people always say that the economy is cold? It is precisely because the problems in the credit system have been exposed that everyone has to reassess their financial risks. The credit environment is not good, not because there is no money, but because they dare not pay. Problems that could be solved with a phone call now have to be signed first, and who can withstand the kind of unlimited joint and several liability? In this kind of environment, it is more than five times more difficult to operate.

In this sense, the arrival of various policy dividends is also logical and has an internal logic. Therefore, the most profound economic crises often give birth to great new life, and those who can withstand the terminal crisis will naturally rise at the speed of light when the sun shines and the spring breeze blows, and then tear through the iron curtain of giants. can't even suppress the deep economic cold, the so-called giant Iron Curtain is a hairball?

When Chu Yuanxi was analyzing the economic situation, the Ba people ushered in an uninvited guest, and Guan Xin of Youtu suddenly came to the door.

Of course, it's not right to say that he came to the door, because the person Guan Xin was actually looking for was Yang Jiangang, but it was more mellow to come through Chu Yuanxi.

It's just that this intention shocked Chu Yuanxi: "You want to buy the animation of "Animal Company"? Are you serious?"

"Seriously, didn't I ask you for the first episode? But it's not buying, it's clicking. Guan Xin took the elevator with Chu Yuanxi, and there were many strangers in the office building in front of and behind him, but he was not afraid of being heard at all, and he was very calm.

"Click to share, I'm afraid Yang Jiangang won't be happy. Chu Yuanxi was happy, talking about Yang Jiangang, but in fact, he was thinking about himself.

This animation washes the traffic of the IP of "Animal Company", and after the peak visual effects opens in October, it is necessary to wash these traffic onto this animation platform. Although the IP of "Animal Inc" is far worse than that of "Out of the Mountains", it has millions of fans on the whole network, and it has also launched a relatively successful TCG mobile game, which has a certain popularity.

Although it is overshadowed by the glow of "Out of the Mountains", it is still okay to help a platform with a hot start. On the one hand, it can bring users who watch the drama, and on the other hand, it can also arouse the interest of independent creators, and use it as an example to disassemble the detailed production process and guide creators to embark on the road of independent animation.

If Youtu is bought for money, then Chu Yuanxi directly welcomes it and changes the original plan.

In this way, the traffic will go to Youtu, which goes against the original intention of making this animation, but it can still be made into a case, but it is a closed-loop demonstration case, so that individual creators know that the animation they make can be commercially realized, and they can sell their feelings for money.

You must know that it is not difficult to make a UGC platform, it is not difficult to start hot, but what is difficult is what to use to seduce high-quality creators. Many people who do platforms play the idea of throwing money and subsidizing creators, especially the group of school students, to pan for gold in it. For example, holding competitions and setting up high bonuses, in fact, there are very few people who can get bonuses, and the platform is very money-saving, but there will always be some people who try to get bonuses and then stay on the platform.

Yang Jiangang actually has this idea, the college student group is really a huge treasure trove, and there are many ways to pan for gold in it, and he is not the first and will not be the last.

But if it can directly form a commercial closed loop, it is still worth considering, giving up part of the traffic, but the attraction to creators has greatly increased, and the traffic problem happens to be the peak visual effects are not particularly afraid.

However, it can't be in the form of click-and-share. Click sharing means that the traffic is given to Youtu, and there is no good demonstration. In the end, the platform of peak visual effects is to be made into a platform that integrates creation and viewing, and users are both viewers and creators, just like the current live broadcast platform, users can watch after registration, or they can start broadcasting by themselves. If all the finished products are exported to other webcasting platforms, what will the audience watch?

But Guan Xin was confident, and said meaningfully: "I can talk to Mr. Yang about strategic cooperation, our Youtu is actually lacking in animation, not as good as Penguin or as good as iQiyi." In a way, I feel that the visual effects of the peak can be complementary. Besides, the income of our excellent land click sharing is not low. ”

Chu Yuanxi laughed, considering that because of the episode "Out of the Mountain in Troubled Times", he and Guan Xin had a good relationship, and there were some things that should not be said.

Soon the two entered the peak visual effects, and Yang Jiangang had to interrupt the meeting and run out to greet them. The three of them entered the small conference room and sat down, and after Chu Yuanxi finished introducing the two sides, he spoke first: "I'm just listening, you two talk, I don't express any opinions, I'm not anyone today." ”

"What's the situation?" Yang Jiangang was confused. On WeChat, Chu Yuanxi just simply said that the manager of Youtu came to talk about UGC sharing, which confused him, because there was already UGC content on Youtu, and there was a lot of UGC content on the three major platforms.

Theoretically, as long as it is not purchased by the platform or purchased by investment, the uploader owns the copyright is considered UGC content, and can go through the process to participate in the platform's click sharing, which is nothing more than which standard contract to sign, but can always get the share corresponding to the terms of the contract.

Among them, there are many famous works, ranging from "Ten Cold" to "Tang Tang", all of which are successful examples of UGC. There are also many people who change platforms in the process of serialization due to changes in rights such as exclusive broadcasting or non-exclusive broadcasting, and even change from UGC to procurement.

Of course, UGC and UGC are not the same, just take animation as an example, the quality has to pass, not all crooked melons and cracked dates can be thrown on the platform, and the three major platforms are not trash cans.

In other words, if Peak Visual Effects wants to output the content produced by its own platform to Youtu in the future, it only needs to come up with high-quality content and go through normal channels.

What's more, UGC content creators are naturally at a disadvantage in the face of the platform, and with the status of the three major webcasting platforms, it should be Yang Jiangang who goes to them, not the other way around.

Therefore, his confused gaze wandered back and forth between Chu Yuanxi and Guan Xin.

And when Guan Xin saw Chu Yuanxi's style, he immediately frowned, feeling that things were not simple.

I only heard Chu Yuanxi say: "Old Yang, I brought people here just because I know the two of you at the same time." ”

He has figured out the possible situations before and after along the way, mainly because Guan Xin's identity position determines that there are only a few possible situations, which is very simple.

That's why he said: "I'm just an investor and CFO at Peak Visual Effects, and I don't interfere with specific businesses. Today, Mr. Guan wants to talk to you about some cooperation, and I don't interfere with your business choices at all, and I listen to you. ”

Even if Yang Jiangang is simple, he knows that Chu Yuanxi is telling him to be cautious when speaking and making choices, and there is a meaning in and out of his words - this is a test for you.

So, Guan Xin gave a brief explanation of his intentions, and first praised the low-cost animation level of the peak visual effects beyond expectations, in short, it is not crooked at all, and it is qualified to be on the big platform. Then he said, "That's what I think, Mr. Yang." It's no secret that there is a shortage of original animations, and you'll be producing original animations in large quantities in the future, but "Animal Inc." is far beyond the standard.

I'm sure you need to export as well, otherwise it won't be a logical closed loop. In this way, we can complement each other, and it is better to deepen cooperation. For example, for your animation products, we will give you a fast track for approval, set a separate rating system for your products to speed up the contract, and even give you some exposure places, you decide which products have high exposure and which ones have normal exposure, what do you think? Of course, the broadcast right must be exclusive. ”

Yang Jiangang asked solemnly: "Then, what about the price?"