Chapter 450: Worthy of the Ace!

"Director, it's already 9.4%!"

The monitors quickly calculated and came up with a data that excited him, and he immediately reported it aloud.

"9.4%?"

When Huang Xizhao heard this, his eyes lit up, and he smiled for a moment, and couldn't help but cheer loudly, his fists clenched unconsciously.

It's not started yet, it's still advertising time, and there are already 9.4% ratings, and now it's less than seven o'clock, many families are still busy eating, and they haven't turned on the TV, according to the usual data for this time period, 9.4% of the ratings, which is already very good, and it's good to have a 4% usually!

"Keep watching!"

Huang Xizhao ordered solemnly.

"Yes!"

As time goes by, the ratings have been skyrocketing, especially from 6:57, the ratings suddenly jumped a little, and the growth rate is getting faster and faster!

11.4%!

12.5%!

13.2%!

14.7%!

When the second hand of the watch is exactly 12, the latest rating directly reaches 14.7%!

As soon as this data came out, Huang Xizhao clenched his fist and waved it violently, completely ignoring the image, half of his heart was put down, and a wave of joy surged into his heart.

Good start!

He had a gut feeling that he was really going to set a record this time!

"The next ten minutes are critical, as long as the ratings don't drop, it's stable!"

"But this "Dragon Ball" anime, I also watched it twice, and even I, an adult, was taken away by the plot after watching it, and children will definitely like it!"

Huang Xizhao said secretly in his heart, encouraging himself.

Next, ten minutes passed quickly, and Huang Xizhao was relieved to see that the ratings only rose but did not fall, especially when the ratings stayed at 19.1% at the end of the first episode, Huang Xizhao's spirit was lifted again.

The rating of 19.1% has exceeded the history of the previous time period!

"Three minutes of advertising time, concentrate, always pay attention to ratings fluctuations!"

Huang Xizhao admonished with a serious expression.

"Don't worry, manager!"

The monitoring employee did not look back, and immediately said.

Soon, looking at the advertising time, the ratings fell to 18.9% at most, a decrease of only 0.2%, and Huang Xizhao's smile could no longer be hidden!

Putting a 3-minute ad is actually a test for him, and it is also an experiment.

Originally, the middle ad was about one and a half minutes, but this time the advertising time was extended to three minutes at this critical time, just to know the audience's acceptance.

If this is acceptable, then the ad revenue will increase a lot!

With an audience rating of 18.9%, the audience is reluctant to change the channel even during advertising time, which shows the attraction of the "Dragon Ball" anime to the audience.

Huang Xizhao is completely relieved!

Delight from the bottom of my heart!

As the time gets closer and closer to the start time of the golden time of 8 o'clock, many families have finished their work, or finished eating, and began to watch TV with peace of mind, more and more TVs are turned on, and the children of many families cry and refuse to change the channel after watching the Dragon Ball anime.

The world is big, the child is the biggest, for the child's plea, where can the parents withstand it, naturally follow their children.

As a result, the ratings of Dragon Ball began to skyrocket again!

When the second episode ended, the clock was frozen at 7:55, and the ratings exceeded 29.7%!

"Director, it's on fire, Dragon Ball is completely on fire!"

"Director, this rating definitely surpasses TVB!"

......

The whole backstage cheered one after another, and Huang Xizhao also laughed, completely ignoring the image.

"Director, do you want to report to the boss?"

A more clever employee quietly came to Huang Xizhao's side and reminded him softly.

Huang Xizhao gave the employee an appreciative look, then left quickly, came to the office, and dialed the number of the boss's home.

"Boss ......"

After the report, Huang Xizhao immediately made a call to a friend in TVB, found out the ratings of TVB, quickly calculated it in his heart, and couldn't hide his smile again.

TVB's Pearl Channel (English) and Jade Channel (Cantonese) combined have a combined rating of only 9.5%, while Global TV's English channel has a rating of 4.8%, so 44% of the TV sets in Hong Kong are turned on.

Global TV's viewership share reached 78.4%, while Dragon Ball anime reached 67.5%!

"The first broadcast had such high ratings and ratings share, and a trump card appeared!

"But think about it, the sales of "Bosom Friend" on Hong Kong Island are only two or three hundred thousand copies, these are loyal fans, coupled with the non-stop promotion of TV stations and newspapers, the ratings of 29.7% are considered normal, and may even be low!"

"It is estimated that some fans are not used to it, or they haven't watched it for other reasons, but it doesn't matter, the ratings will only get higher and higher in the future!"

Thinking of this, Huang Xizhao was in a good mood!

"By the way, hurry up and tell Jiuding Newspaper that this news should have some value!"

After thinking about it, Huang Xizhao dialed Yan Wenhan's house again. ......

The galaxy is reversed, and it is dawn in a blink of an eye!

Early in the morning, relying on the strong distribution system of Jiuding Newspaper Company, its major newspapers were distributed virally, and when other newspapers were still being delivered, Jiuding newspapers completed the distribution and sales at the fastest speed.

And the major news about "Dragon Ball" also spread to Xiangjiang!

The industry was shaken, and the general public on Hong Kong Island was shocked by the super high ratings and viewership share of "Dragon Ball" reported by the newspaper!

"Fengyun Daily" even wrote a special article, which greatly exaggerated the significance of the success of "Dragon Ball", and directly promoted the rise of Hong Kong comics, called for the bright future of the animation and comic industry, and called on the majority of young people to have another way.

And also fiercely touted the production company of "Dragon Ball" animation - Jiuding Animation Co., Ltd., and suggested that if the majority of aspirants want to engage in animation or comic industry, they can go to the special training courses set up by Jiuding Animation Co., Ltd., and they can be hired directly if they perform well.

In an instant, many manga lovers were tempted!

The vigorous and resolute people immediately set off and went to Jiuding Animation Co., Ltd. for consultation.

TVB, Shao Yifu's office.

At this time, Shao Yifu and Fang Yihua were in the office, and Fang Yihua sat quietly on the side, looking at Shao Yifu who was reading the newspaper with a solemn face.

Seeing Shao Yifu put down the newspaper, Fang Yihua asked anxiously: "Yifu, Global TV is menacing, and they have won such a high rating and viewership share by killing a thousand knives." ”

When Shao Yifu heard this, his brows trembled, he took a breath, frowned and thought, his mood was extremely bad.

Originally, from 7 o'clock to 8 o'clock before the prime time, after Jiashi stopped broadcasting, the two channels of TVB had a total of at least 22 o'clock in the ratings, and the market share reached 68%.

Unexpectedly, as soon as "Dragon Ball", which was promoted by Global TV, came out, TVB was directly cut off, and the total ratings of wireless were only 9.5%, and the market share plummeted by more than 40 points, leaving only 21.6%, which is miserable!

I can't help but pay attention to it!

But fortunately, in all aspects, it is still their wireless TV station that has the advantage!

And this popular "Dragon Ball" is also affected by production, there are only 2 a week, which adds up to less than an hour, and it is not too serious to be suppressed for an hour.

"Their production is limited, and they are occasionally arrogant, and you see, they only dare to broadcast at 7 or 8 o'clock, and they don't dare to go toe-to-toe with us in prime time. ”

Shao Yifu smiled and pretended to be relaxed.

"Also, I must know that I am not as good as us, so I chose to avoid the edge!"

Hearing this explanation, Fang Yihua was stunned for a moment, and then said with a smile.

"Yifu, we can't let them be so arrogant, we also go to do animation, look at the current situation, animation is also very marketable, and when the time comes, we will fight with them with animation!"

Fang Yihua's eyes rolled slightly, and then he suggested to Shao Yifu.

"You have a point, but ......"

Shao Yifu frowned slightly, thought for a while, and continued: "But compared to Jiuding Animation Co., Ltd., which can only do animation, they will never accept our list. ”

"And there are risks in the future, the current "Dragon Ball" is only one of their four ace manga, if the other three are also made into anime, we will be in big trouble!"

Thinking of this, Shao Yifu's mood became solemn again.

"Isn't the animation market of the island country very strong, even if Jiuding Animation Co., Ltd. is powerful, it is definitely not as good as the island people, we go to introduce the animation of the island country to compete with Global TV, it will be no problem." ”

"Didn't we introduce island anime a few times a few years ago, and the effect is still okay. ”

Fang Yihua gave full play to the role of the dog-headed military advisor and suggested again.

"Your suggestion is good!"

"It looks like it's time to introduce island anime again!"

"Don't they release two episodes a week? Then we will introduce good anime and release it every night, win by quantity, and take over the market!"

Speaking of this, Shao Yifu showed a deep smile.

"Kazuo, you really have your ......"

......

That night, what Shao Yifu didn't expect was that the first two episodes of "Dragon Ball" that were released last night were rebroadcast, and the ratings of TVB were greatly affected, and the ratings were directly cut in half.

At the same time, he also hurriedly ordered people to go to the island country to screen outstanding animations and introduce them as soon as possible.

After all, Global TV is so shameless to rebroadcast it, if it is rebroadcast every Sunday, then the impact will be great!

There is a way to be afraid of what comes!

Seeing the replay of "Dragon Ball", the ratings were still 28.9%, only 0.8% lower than yesterday, and Huang Xizhao's eyes were as bright as a 100,000-watt ball of light.

Every day that followed, Huang Xizhao arranged for the "Dragon Ball" anime to be replayed, and none of them had ratings below 20%, and the lowest market share of a single program was 50%.

Coupled with the ratings and market share of the English channel of Global Television, it properly overwhelms TVB!

A "Dragon Ball" that only showed two episodes, worthy of the role of the ace, forced Global TV to dominate every night from 7 to 8 o'clock!

With such high ratings, it is natural that advertisers who are crazy to wave money, especially those who make children's clothing, toys and other products, are even more excited!

However, this time, the fertilizer water did not flow into the fields of outsiders, and the most valuable intermediate advertisements were left to Jiuding Animation Co., Ltd. to promote the peripheral products of "Dragon Ball" and the chain stores around the "Manke Home".

According to Ma Tengdong's feedback, advertising in the middle of the "Dragon Ball" anime is very amazing, and the turnover of several stores in Hong Kong and Macao in Hong Kong and Macau has skyrocketed by five floors in a week, and it mainly relies on the "Dragon Ball" series of figures, plush toys, stationery stickers, etc.

After all, the effect of manga is not as intuitive as that of more intuitive anime!

Seeing the super driving effect of animation on peripheral products, Ma Tengdong was full of motivation and once again accelerated the progress of recruiting talents, wanting to produce the other three animations as soon as possible and play them.

When the time comes, the turnover of "Manke Home" will definitely skyrocket!

He firmly believes in this!