Chapter 700 All-round impact on internationalization
At this moment, the American branch of New Dream Group has begun to operate, and all businesses are being carried out in an orderly manner.
During the period of opening in 2004, the group has successively put its main business into the American market, and built the official website of the American market to release authoritative information.
In the face of this mysterious guest from China, various media in the American market have also become active, and they have begun to report on the various actions of New Dream Group to enter the American market. You must know that before this, there was no real foreign Internet group company that could gain a foothold in the American market.
As the birthplace of the global Internet, the United States has the most first-class technology and market, and they believe that they represent the top level of development of the global Internet industry, so they have a contemptuous attitude towards Internet companies in all countries in the world.
Therefore, all kinds of media articles in the United States, except for a few, are skeptical about New Dream Group's entry into the American market, and some even intend to read jokes.
Many of the articles are vitriol, clearly discriminatory, and even defamatory, and if they were about a U.S.-based company, they would have taken legal action against them.
But they dare to write about New Dream Group like this, discriminating against New Dream Group, an outsider, and it is an outsider from China, a developing country.
Although this made Li Feng feel very angry, after all, his own strength was limited, and he couldn't get along with the news media at this time, so he had to endure it for the time being.
The most important thing now is to quickly expand the group's overseas business to respond to the media's doubts.
Today's overseas business is not without problems, although the business has been carried out, but the operation and management of the group's overseas branches are mainly subject to the instructions of the domestic head office, and all the instructions of the superiors are issued from the group headquarters in Jiangzhou.
This creates a problem, the group headquarters in Jiangzhou does not actually know what is happening in the American market, but they have the right to command, and in many cases the decisions are not in line with the reality of the American market.
As a result, the decision-making efficiency of the group's overseas market is significantly lower than that of the domestic market, and many decisions have deviated and have not really set the direction of the market.
This also made Li Feng a little worried, after all, his energy is limited, it is impossible to often go to the United States to take care of the business of the branch, and the three vice presidents under him are also lacking skills, except for Li Tianlong, because he wants to do the group's investment matters, he will occasionally go to the United States, the other two vice presidents and the business of the American branch are often contacted by telephone and the Internet, and they are rarely able to visit the field to guide, which brings a lot of uncertainties to the development of various businesses in the American market.
After Li Feng left the Mixed Yuan Game Company, he returned to the headquarters of the New Dream Group.
He was thinking of convening a management meeting to discuss the absence of a person at the helm of the market.
As for the helm of the group in the American market, in fact, Li Feng currently has no suitable candidate, otherwise he would not have been dragging his feet and not appointing.
At present, the group's three vice presidents, Zhou Wenyang, Li Tianlong, and He Guojun, are all lacking in skills, and they have freed up about 20% of their energy for overseas business functions.
Among these three people, the most comprehensive quality is He Guojun, but He Guojun's e-commerce and network payment division itself is also the group's largest business volume, the most complex structure of the department, if He Guojun is transferred to the United States branch as the boss, then the group may have no successor, at least can not cope with the current situation.
As for Zhou Wenyang and Li Tianlong, these two people have their own specialties, but they are not enough to be the boss of the overseas branch.
So who is in charge of the overseas branch, this question bothered Li Feng.
The Lunar New Year is just around the corner, which may be the easiest time of the year in China, but in the American market, people are not more than the Spring Festival, and their annual plans are already in full swing.
Therefore, if we can't make adjustments to this matter as soon as possible, after the Spring Festival, maybe all businesses will fall behind and not meet the original expectations.
This is absolutely unacceptable to Li Feng, so before the Spring Festival, Li Feng felt that it was necessary to hold another management meeting, on the one hand, to review and summarize last year's work, plan for the new year, and on the other hand, to focus on the matter of the helmsman of the American branch.
At the Jiangzhou headquarters of New Dream Group, the first management meeting was officially held in 2004.
This meeting is very important for the New Dream Group, as it will set the tone for the work of the whole of 2004. Therefore, Li Feng thought about it again and again, and only decided to convene it after it was mature.
In addition to the three vice presidents, more than 30 people attended the meeting, including directors of various business divisions, managers of subsidiaries, and major project leaders of the group.
Li Feng looked at the current management of the group, just the top management of the group, there are already a huge number of people, and the team of more than 30 people, several of whom are not even familiar with Li Feng himself, are all promoted by each business department themselves. If you add the middle-level and grass-roots employees, this team has reached the scale of about 3,000 people, which is quite large in today's Internet companies.
He himself never imagined that it would feel like a dream to be able to gather such a large team in just two years. Now, he is at the helm of this huge team and occupies a pivotal position in the domestic Internet industry. He also wants to lead this group of people to make a name for themselves in the international community, and he must not let his American counterparts underestimate him.
"Today, I am bringing everyone together for the first management plenary meeting of 2004, which is very important and I will not go into details. Li Feng turned on the microphone in front of him, and spoke in a tone as if he was already the leader of a large group company, "2004 is the first year of the internationalization of our New Dream Group, and now we have transformed our positioning from a Chinese Internet company to a large international Internet group company. This change in positioning is not a simple verbal expression, but an all-round adjustment of organizational structure, business model, market strategy, strategic layout, etc., which is a major upgrade and leap, and I hope you understand the significance. Today's meeting is to plan countermeasures for the continued development of our group's various businesses after this change. ”
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