Chapter 123: Asia Mall
In the small county town of Chen County, driving a Mercedes-Benz S350, is it swaggering?
Of course, it is very ostentatious, and it is also very eye-catching.
However, Yu Wenfei knows that since he decided to participate in the New Concept Essay Contest, he started to take the road of becoming famous first and then starting a business.
He was destined to keep a low profile.
In that case, let's make yourself shine a little more.
Zhang Ailing said that it is necessary to become famous as soon as possible.
............
picked up the car and asked the people of the car dealership to help with the follow-up, Yu Wenfei did not rush home.
Instead, he spent an extra day in the provincial capital.
"Let's go, I'll take you to see the business myth of our Central Plains. ”
After checking in at a hotel in the city center, Yu Wenfei said to Zhou Mengyi.
"Ah, what is the myth of business?"
Zhou Mengyi asked curiously.
"Asia Mall!"
Not far from the hotel where they stayed was the famous Asia Mall.
The two of them walked there for only five or six minutes.
As soon as she reached the intersection, Zhou Mengyi pointed to a building in front of her in surprise, "This is the legendary Asia, right?"
At that time, everyone in the Central Plains may not have the opportunity to go shopping in Asia and experience the meticulous service, but they have basically heard of this shopping mall.
Although Zhou Mengyi has never been here, the building is too conspicuous.
The exterior walls of the mall are all high-end brown plexiglass curtain walls, which sparkle in the sunset.
On the glass curtain wall, there is a large red banner from the roof to the square in front of the door, with some propaganda slogans with a sense of the times.
The two walked through the square and into the Asia Mall.
At the entrance of the mall, there is a welcome lady standing on each side, wearing high heels, wearing a blue skirt, and a red satin belt on her shoulder, greeting every customer who walks into the mall with a smile on her face.
"If you look at it a little more, it makes sense that this mall can be successful. However, it won't be long since I watched it, so cherish it. ”
Yu Wenfei said with something in his words.
Perhaps, now only he knows, in a little more than a month, this business myth, which still seems to be a behemoth, will collapse with a bang.
Zhou Mengyi was dazzled, with a business area of more than 10,000 people, more than a dozen electric escalators, an atrium more than 20 meters high, a fully transparent dome, a circular corridor, and high-end brand stores, many of which she had never heard of at all.
There is also a special phenomenon here, that is, in addition to the bustling crowd of customers, you often see a team in the mall, and at first glance it is not a person who has come to buy something.
Because there are seven or eight or even one or twenty people in a group, all of them are big men, when have you ever seen a big man go shopping in a group......
In fact, this was also a more popular time in that era, investigation!
Asia has achieved several "national firsts": the first in the country's shopping malls to set up a welcome lady and an elevator lady, the first to set up a piano platform, the first to create its own honor guard, and the first to advertise on CCTV.
At that time, Asia created a peculiar phenomenon called "Asia Phenomenon" with its innovation in operation and management. Party and government leaders from nearly 200 large and medium-sized cities in more than 30 provinces and municipalities across the country, as well as important business figures, came to Asia to visit and study.
Basically, every day, there are N inspection groups wandering around the mall.
Although I don't know what I visited, when I left, I carried a lot of things with large bags and small bags.
......
"This is the first mall in the country to propose that the customer is God, and it is also the first mall to promise unconditional return and exchange. ”
While walking, Yuwen Fei explained to Zhou Mengyi.
This time, I took Zhou Mengyi to Asia here, not only to buy something, but more importantly, to let Zhou Mengyi study.
She is her right-hand man, and she has to be cultivated slowly.
Asia's service concept was definitely ahead of its time, and it was able to do so in the early nineties, and in a market where state-run shopping malls were still the mainstream at that time, it was definitely a few streets behind its competitors.
Its service concept can be said to have influenced the whole country, and since then, domestic shopping malls have begun to pay attention to service.
It can be said that Liu Donglai was able to do it, in many ways, because he learned the concept of Asia.
In terms of publicity and service, Wang Shuizhou, the boss of Asia, can be said to be outstanding, but in terms of personnel and financial management, the shortcomings are too great.
As a result, although the business in Asia is very prosperous and the turnover is getting higher and higher, the profit has not been increased.
It also laid a hidden danger for its collapse.
A typical example, a few years ago, when the Yangcheng branch of Asia was opened, it was because it was dissatisfied with the salesperson of the local signboard.
With a wave of his hand, Wang Shuizhou directly chartered a few planes and "airdropped" a thousand salesmen the day before the opening!
In the center of a first-tier city like Yangcheng, a few hotels were chartered for salespeople to live.
The financial cost behind this can be imagined.
Asia is about to go out of business, and the business community in the Central Plains will once again set off a "big war", which is also an opportunity.
Do you want to participate in it to a limited extent, although the overall economy of Central Plains Province is not good, but it can't stand the number of people.
Therefore, the business competition here is still very fierce, and many exemplary models have been born in the domestic supermarket industry.
......
Now that you're at the mall, you can't go home empty-handed.
The two of them wandered around for a while and bought a lot of things.
There are no top brands, like Chanel, LV, Givenchy, Armani, etc., as if there is not a single store in the entire Central Plains......
Asia certainly won't have either.
It seems that a CK is more suitable for people of Yu Wenfei's age.
The two of them each bought two pairs of jeans.
Of course, CK's signature products can't be bought.
A pair of underwear is three or four hundred, and when Zhou Mengyi saw the price clearly, her mouth didn't close for a long time.
Today, she found out that she once thought that the People's Shopping Mall in Zhoushi was very high-end, but compared to Asia, it was too low-grade.
The things here, just walk into a store, pick up a random piece of clothing, are basically hundreds or thousands.
But a pair of panties was hundreds, which was clearly beyond her comprehension.
It's just a little bit of cloth the size of a palm, is it mixed with gold thread?!
Why is it so expensive.
Zhou Mengyi didn't say anything, she didn't panic and make a fuss like ordinary girls.
She is silently learning, silently understanding, and slowly accepting.
Because she knows that this kind of life is what she is pursuing.
Now that I rely on Yu Wenfei, I have begun to come into contact with such a world.
But in the future, she has to rely on herself and live the life she wants.
After simply buying clothes and returning to the first floor, Yu Wenfei plans to buy some more gifts, and he will give them away when he returns.
The first floor is usually filled with cosmetics, jewelry, and the like, and Asia is no exception.
"Let's go and look at the watch. ”
Yu Wenfei said, and then led Zhou Mengyi to the place where the clock brands were concentrated on the side of the hall.