92. Opportunity and crisis
Of course, judging from the price of broadcast fees alone, the Chinese Super League is very far away from catching up with the fifth-place French league.
According to the quotation method of the sports Olympic power project, the allocation of funds of 10 billion in five years is 1.5 billion in the first year, 2 billion in the middle three years, and 2.5 billion in the last year, even if it is calculated according to the price of 2.5 billion in 2020, there is a certain distance from the fifth place in Ligue 1.
At present, the English Premier League in the five major leagues will sell 5.136 billion pounds of local broadcast rights in the next three years, about 6.9 billion euros, with an average of 2.247 billion euros per season, far ahead of other leagues, which is the highest historical record of football league royalties, equivalent to 10 times that of the Chinese Super League.
La Liga, ranked No. 2, currently has a total transaction price of about 800 million euros per season, which also includes 1/4 of the overseas broadcast revenue (the overseas copyright fee of the Chinese Super League is less than 500,000 US dollars), which is about 5.6 billion yuan, which is equivalent to 3.5 times that of the Chinese Super League. And at this time, La Liga teams are negotiating separately with TV distributors that from the 2016/17 season, La Liga may implement a collective sale, with a total revenue of 1 billion euros, including 400 million euros for the doubling of overseas rights. This would be equivalent to 4.4 times that of the Super League.
The next places in 3-5 places are Serie A, Bundesliga and Ligue 1.
Serie A's broadcast revenue is 915 million euros per season, and this contract has been signed until 2018, which is also equivalent to four times the Chinese Super League. The Bundesliga and Bundesliga are sold as a package, and in 2012 they signed a four-year contract with Sky Germany for 485.7 million euros per year, which is equivalent to 2.12 times the Chinese Super League. It doesn't seem like a big difference, but considering that this is a contract signed in 2012, it is likely to increase significantly to 1 billion euros per year after the 2015-2016 season, which will be much higher than the Chinese Super League. The Ligue 1 can receive 607 million euros in royalties per season from 2012 to 2016, which is 2.68 times that of the Chinese Super League, which will increase to 748 million euros from 2016 to 2020, and will also be able to harvest 80 million euros in overseas copyright income from 2018 to 2024.
It can be seen that although the average annual copyright fee of the Chinese Super League will reach 2 billion yuan from next year, there is still a relatively large gap compared with the five major European leagues.
However, excluding the five major leagues with a long history and mature commercial development, the price of the Chinese Super League is still very amazing.
For example, the Japanese J League, which has always been ranked first in Asia, has a copyright fee of about 5 billion yen this year, about 250 million yuan, and the average annual copyright fee of the Chinese Super League has soared to 2 billion yuan from next year, and the copyright fee of the Japanese J League is only equivalent to one-eighth of the Chinese Super League, which can be described as a small thing.
And after the longitudinal comparison, and then the horizontal comparison, according to the price of the sports Olympic power, the copyright of the Super League next year is about 220 million euros, which is less than one-third of the lowest French Ligue 1, but the growth rate is jaw-dropping.
You must know that in 2012, CCTV bought out the broadcast rights of the Super League with only 7.3 million "cabbage price", and it was not until the end of the cooperation between the Super League and CCTV last year that the copyright fee was raised to 80 million, but compared with the average annual price of 2 billion in the future, the copyright fee of the Super League has skyrocketed many times.
If Chinese football can continue to develop according to the current good momentum, the exposure and viewing of the Chinese Super League will be further improved, and once the Chinese national team can break out again and enter the World Cup finals, it is very likely that this price will increase greatly.
When the price came out, a reporter interviewed the CEO of a club participating in the meeting, and as soon as the two met, the first action made by the boss was to compare two fingers with a "ten" character, and then said ecstatically: "I won't think of it, kneel, kneel." ”
Ma Chengquan, chairman of the Chinese Super League, who was also shocked, also excitedly told reporters: "To be honest, before seeing their respective bids, we predicted that the highest result of everyone's competition would be 600 million yuan per year." When the price of '2 billion yuan per year' came out, it was beyond everyone's expectations, and everyone was very excited. “
Of course, the happiest are the actual owners of the various clubs.
The owner of a club in the relegation zone said: "Tell the manager and all the players that as long as they keep the relegation, they will have a better time next year." In addition, in the most critical games in the future, it is no problem to increase the prize money to 10 million, as long as you keep the level, next year's score is enough to feed the team. ”
It can be said that the ultra-high price of the copyright fee is sold at a high price, which is a great benefit to those relegation teams and midstream teams, because this super copyright pie that fell from the sky first broke the interest pattern of small and medium-sized clubs.
This season, a total of six Chinese Super League teams have budgeted or even exceeded 500 million yuan. However, there are still some clubs that have invested less than 100 million yuan, or even between 50 million and 75 million.
Let's take a closer look at the income of the Chinese Super League. The copyright of the Chinese Super League next season is 1.5 billion yuan, the total cost of the Super League sponsors is about 400 million yuan, and the total revenue of the Super League is 1.9 billion yuan. After deducting various operating costs and the fees of Super League referees, there will be 1.7 billion left. The Chinese Football Association will take 10% of the 1.7 billion, and the 16 clubs will each share 5.6%, which also means that the dividends of the 16 clubs in the Super League will be 90 million or more.
Further back, the annual share can even exceed 200 million, which not only means that the team can have high investment and make a profit for those small and medium-sized clubs.
For example, the old team Liaoning Hongyun, they now invest about 50 million yuan per year, if you stay in the Super League next year, 90 million dividends, the club's advertising investment also has a certain income, even if you ignore the tickets plus government policy support, their profits next year can reach 60 million or more, similar situations will appear in Hangzhou Greentown, Changchun Yatai and other teams, in the next 5 years, these small and medium-sized clubs will no longer rely on the group for the club "blood transfusion" and even more so to come.
Super League clubs have the potential to become a hotbed of huge profits.
Even those clubs that invest between 100 million and 250 million yuan a year will reduce a lot of pressure on the group's investment because of the dividends of the Chinese Super League. Such a situation has indeed subverted the pattern of interests since professionalization.
For example, the league champion of the Dragon Club, this season's investment is only a little more than 100 million, which is still the result of the team's good results and a lot of bonuses.
Of course, such a huge attraction will make more companies and people interested in football come to the market.
In order to keep the Super League seats, the teams in the relegation zone will increase their investment, the teams in the Chinese League will be crazy for the Super League places, and the Chinese Football Association will be more stringent in the requirements for the "Super League license".
The software and hardware construction and echelon construction of each club will become more professional, the club will have more funds to invest in the construction of echelon coaches and teams, the quality of youth training in the professional sequence will be improved, the stadium conditions will be valued, the fans will be more comfortable to watch on the spot, and the level of broadcasting will be greatly improved.
While excited about this contract, which has a great promotion for the Chinese Super League, Zhang Sheng is also worried, he does not want this contract to become another Fox incident.
In fact, if Zhang Sheng travels back a few years later, his worries may really come true.
In real history, because of the unsatisfactory results of the national team and echelons at all levels, coupled with the personnel changes within the Chinese Football Association, the Football Association has implemented a lot of unexpected new policies for the Chinese Super League.
To this end, Sports Olympic Power also negotiated with the Football Association, hoping to change the copyright of 8 billion in 5 years to 8 billion in 10 years.
In that year, Aifox named the Super League with a title fee of 6 million euros, but only paid 10%, and the 600,000 euros did not enter the account of the Chinese Football Association at all, but fell into the hands of intermediaries, and the Super League also lost 56 million yuan for this.
If the sports Olympic power really gives up the copyright payment of the Chinese Super League halfway according to the relevant content of the contract, it will be an extremely huge trauma for the Chinese Super League.
And similar examples are not only in China, but also in the Bundesliga.
In 2000, Germany's Kirsch Media bought the broadcast rights of the 2000-2004 Bundesliga and the Bundesliga at a high price of 350 million euros per season. As a result, in 2002, the Kirsch Group went bankrupt and the Bundesliga suffered an unprecedented economic crisis.
As a result, small and medium-sized clubs that rely on broadcast revenue to stay afloat have become financially struggling and even on the verge of bankruptcy. The most typical example is that Dortmund, who bought people with loans, can only sell people to repay the loan, a large number of stars have been lost, and the Bundesliga has fallen to the bottom from the level of competition and commercial value.
At the same time, the level of the German national team has also dropped to an embarrassing point.
Later, although Deutsche Telekom and other companies helped to put out the fire, the Bundesliga has never returned to its original peak, and now their copyright is not even one-third of the Premier League, as the giant of the Bundesliga, Bayern Munich's annual copyright dividends are not even as much as the last place in the Premier League.
Next, a large number of Bundesliga stars left for the Premier League, although many people in Germany say that the departure of these stars has given youth players the opportunity to train, but it is an irrefutable fact that the influence and competitiveness of the Bundesliga continue to decline.
With such a strong foundation in the Bundesliga, it can't stand such a toss, and on such a weak foundation as Chinese football, it has been ravaged by "fake gambling black" before, and once it falls apart again, Chinese football may really be far away if it wants to recover again.
After worrying, Zhang Sheng quickly threw this idea out of his mind, no matter how the external environment changes, he can contribute more and create more opportunities for Chinese football.
Under the sky-high copyright fee, Guangzhou Evergrande's bonus is nothing, and the media even analyzed that once Guangzhou Evergrande wins the AFC Champions League, it is very likely that the income will be much more than the 50 million this time.
However, as Zhang Sheng said, things on the field still depend on the players and coaches to decide, the Longteng team has Ben Alpha due to injury can not play, Guangzhou Evergrande is still a big hidden danger - they have as many as 9 players are carrying yellow cards, although this game Guangzhou Evergrande is the home and then the away, this home game, the referee will be relatively partial to them, but the danger is still obvious, once many people eat cards, a large area of suspension will come.
Guangzhou Evergrande's head coach Scolari seemed very indifferent: "I don't have anything to worry about, I have a good team, a player knows that he has a yellow card, he knows that he may receive the next yellow card, they will go to play the game normally." ”
But Zhang Sheng doesn't see it that way, the current Guangzhou Evergrande is completely different from the historical Guangzhou Evergrande, at that time, they still have hope for the league championship, the AFC Champions League is just another option for them, now only the AFC Champions League has a chance, more pressure, more nervous is certain, and the strength of the Longteng team is also the existence of the bug level at the Asian level now, fouls, yellow cards are a necessary means for many opponents of the Longteng team to have no choice but to do so.
So before the game, Zhang Sheng explained to the players very carefully: "This game is the AFC Champions League, and I believe everyone knows the intensity of the AFC Champions League." Therefore, I ask everyone to give 100 percent, do everything in their power to fight, use all their brains to think, maintain high-intensity pressure on the opponent anytime and anywhere, even if we don't score, we can't let the opponent score, and use our advantage in cooperation to make them foul more, and it is also great to be able to let the opponent take more cards. ”
An hour and a half before the game, the starting lists of both sides were revealed.
The Longteng team was replaced on the left side because of Ben Alpha's injury, but instead of Chavez, Yu Bo was on the team, after all, Yu Bo has been in the team for a long time, and he has a very high tacit understanding with Xiao Yunfan behind him in this game, which is more helpful to the team as a whole.
As for the other positions, all of the Dragons are the main force.
Guangzhou Evergrande's side has made adjustments to the frontcourt, because Robinho did not sign up for the AFC Champions League, Elkeson got the opportunity to start, of course, even if Robinho can play, with his performance against the Longteng team last time, he will not be in the starting list, and the previous center Gao Lin was placed on the bench.
At the same time, Liu Jian also started as a right wingback, because Shu Jun was seriously injured and had just undergone surgery.
This can be regarded as the strongest lineup of Guangzhou Evergrande.
Coincidentally, Duan Xuan and Xu Yang, who were in charge of the commentary of this game, were the commentators who had previously commented on the battle between Longteng and Guangzhou Evergrande to win the championship, so before the game, Duan Xuan took the initiative to ask Xu Yang to predict the outcome of this game.
Xu Yang was very embarrassed by Duan Xuan's question. The current Guangzhou Evergrande and Longteng teams have an extremely large number of fans in the Chinese Super League, and no matter how they predict, they will offend a large number of people, so he said ambiguously: "It's hard to say." Guangzhou Evergrande is at home this time, and Zheng Zhi did not play the last round of the Chinese Super League game at all, and the intention is obvious, which is to preserve physical fitness for this game. Although Shu Jun's injury has a certain impact on the team, Liu Jian is not inferior to the left side of the Longteng team without Ben Alpha, although his opponent Yu Bo today also has experience in the national team, but this season is more in the form of substitutes, it can be said that Evergrande still has a certain advantage. Of course, the Longteng team has always been based on playing the overall offense and defense, and one or two people alone will not have much impact on the team, and the final result of the game depends on the coach's on-the-spot command and the players' temporary play. ”