(Reminder: There is a lot of popular science content in this chapter, so you can skip it if you don't like it)

Why is Yuwenfei optimistic about the chess and card payment model of the Facebook game platform?

Moreover, it is still under the premise that there has been no great development in the old chess and card game platforms such as Lianzhong, Winger, and Game Tea Garden for many years.

This involves the evolution of the domestic chess and card game industry, and before the Facebook game platform was launched, it can be said that the entire chess and card game industry is still in the chaotic 1.0 period. During this period, there were not many chess and card game platforms, the operation model was crude and simple, the profit method was single, the user experience was not good, and the user's willingness to pay was poor.

However, it should be noted that this does not mean that the payment potential of board game users is small, on the contrary, as analyzed above, the payment potential of board game users is actually very large, but no company has tapped it yet!

If the Facebook game platform did not appear, the board game industry would have evolved to the 2.0 period between 2004 and 2008.

In this period, hundreds of schools of thought contended, chess and card game platforms sprung up like mushrooms after a rain, there are large national platforms, such as Tencent game platform, Lianzhong Winger, etc., there are also some local platforms, only do chess and card battles in the same city, such as city games.

In the 2.0 period, we still haven't figured out an effective payment system, but we can just survive.

However, after 2008, the chess and card game industry entered the 3.0 period, and at this time, there were already smart people who figured out how to make chess and card players pay for the payment model, and the entire industry began to enter a period of profiteering. Many little-known small chess and card game platforms have made a lot of money in recent years.

Yu Wenfei has learned about the payment model of this period, because he had a friend at the beginning, who was the representative of the "wealth system" in the period of chess and card games 3.0! Many secrets of the chess and card game industry were also told to him by this friend, and it was difficult for outsiders to imagine how profitable this industry was.

In the period of chess and card games 3.0, the entire industry can be subdivided into "video department", "competition department", "social department", "fishing department" and "wealth department"!

Among these factions, everyone should know the first three factions, and it is worth mentioning the last two factions, "Fishing" and "Wealth".

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In February 2009, in western Guangdong Province, the old K chess card was established, this platform is also the first to pay attention to fishing games, its "Fishing Master: Deep Sea Hunting" is the prototype of the computer fishing game, but also the prototype of the mobile phone "Fishing Master", and later the two sides still have legal disputes on the ownership of the copyright of this game.

Later, the fishing system was carried forward in 2011 by the Wei fun game, I have to say that Wei Qu was very discerning at the time, avoiding head-on competition with all chess and card platforms, and transplanted the video game hall fishing that was popular all over the country to the PC, and it can be realized through the bank, which is exactly the same as the video game hall.

The most witty players are in Shonan, in a local county called Guzhang, 90% of the county's Internet café users are playing witty, these people are like locusts every day by relying on witty life, supporting their families, more people are losing, relying on fishing games, witty in just a year and a half to make a profit of 125 million.

The fishing system still plays a pivotal role in the board game industry today, and has an inevitable historical law.

First of all, the fishing of video game halls used to be popular all over the country, especially in the third and fourth tier cities, which made many people addicted and crazy, laying a sufficient mass foundation, and with the crackdown in various places, users slowly shifted from offline to online;

Secondly, the fishing game is not like Niu Niu Stud to lose everything, can only be a cannon and a cannon, but it can be a cannon to win dozens of times or hundreds of times in a big fish, giving people the illusion of getting rich with one shot, the platform only needs to let players go back and forth in winning and losing, grinding their minds and devouring their bones, and slowly consuming game currency.

Basically, there are very few big R players in fishing games, because big R players can't lose that much in a day, and there are more small R players and medium R players.

Third, the fishing game can be said to be the only game in the chess and card game industry for so many years to innovate the product, today's landlord and ten years ago may be basically the same, no one will change anything. However, in recent years, the fishing game has been optimized, from the earliest "Fishing Master: Deep Sea Hunting" and "Mermaid of Fishing Master" to "Golden Toad Fishing", "Li Kui Splitting Fish", "Nezha's Mind", "Havoc in the Heavenly Palace" and so on.

The fishing game is more ornamental and entertaining in terms of the visual of the picture and the sound effect of the gold coins. From the perspective of human nature, sight, hearing and touch are the sublimation of cognition, and the complete sensory experience is more likely to make people addicted.

Fourth, the poor market environment has led to a considerable number of chess and card players have to turn to fishing, the so-called bad market environment refers to the market is filled with a large number of false pig killing chess and card platform, the original play bull, stud, double buckle, mahjong these gamblers found that no matter what platform to play quickly lost, and there are no friends around can win money on which platform, so they can only go to play fishing to pass the time, play interesting will not lose all at once.

A combination of various reasons has made it a fishing-based platform. The profitability of fishing games is no less than that of online games, basically the monthly income of the fishing platform with 1,000 people online is 1 million-5 million, and the official recharge of a platform with nearly 10,000 people is close to 50 million per month, not including the income of the bank.

However, fishing is not mainstream after all, and many people are naturally familiar with poker and think that they are good at playing cards, while fishing is more like a game.

Therefore, when it comes to making money, the fishing system is not as good as the wealth department.

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Wealth is the most mysterious territory of the entire industry, and the outside world knows very little, and even people in other areas of the industry know very little about it.

For thousands of years, chess and cards are the product of the combination of nature and wisdom, and naturally have the attributes of gambling, there are gains and losses, there are wins and losses, there are reincarnations, there are Zhuang leisure, chess and card games are destined to this situation from the day of income.

Whether it is Lianzhong, Winger, Game Tea Garden or QQ Game, or even hundreds of PC chess and mobile chess on the market now, there are still gambling situations, and there are a large number of big R players by gambling, and the silver merchants are also witnesses of wealth.

It's just that like QQ Games and Winger Lianzhong, they are on the right path, while many other small chess and card game platforms are on the wrong path.

After 08 years, many platforms are no longer simple chess and card entertainment platforms, but direct online casinos, and the best at this kind of play is the platform in Jiangsu and Zhejiang.

In 2008, the game of the Thousand Variations and Doubles appeared, relying on an advertorial article in the Wenshi Evening News, which directly pushed the all-in-one 98 chess and card platform to thousands of people online!

The all-in-one 98 silver merchant directly squatted in the Internet café to develop players, as long as the user won the money on the spot! Relying on this simple and rude way, it quickly became a well-known chess and card platform in Wenshi, and then several popular chess and card platforms appeared in the rivers and lakes, all of which originated in Wenshi.

At the end of 2009 and the beginning of 2010, there were hundreds of people in the industry to play, and countless platforms popped up overnight, all of which were bumper cars, zodiac, world wars, Wenshi two and other 100-person games, and its typical representative was the joyful game of the year, the silver world game. In those crazy days, many players would bet hundreds of thousands of silver dollars in one hand, and then cash out through silver dealers.

That year, large and small platforms collected money from players, ranging from millions to hundreds of millions, and basically opened a platform to make money.

In 2010, after several platforms represented by Oral-Run and 7080 were investigated or closed down, the real wealth system - 456 game appeared, and dominated the rivers and lakes, opening the only peak of the board game industry for more than ten years!

The rise of 456 mainly depends on the reputation and credibility of players, compared with the unfairness and cheating of other platforms, 456 games without robots are won or lost between players, so many people win money to buy a house and a car. This kind of living example has stimulated the psychology of human nature to get rich overnight, and the streets and alleys of some counties are circulating the legendary story of so-and-so winning millions in one night in 456.

456 users are concentrated in Jiangsu, Zhejiang, Fujian, southern Hunan and Northeast China, and the largest player group is still in Wenshi. There are many people who have lost tens of millions in 456, and there are quite a few people who live on 456, and at that time, relying on 456 to make Baidu fishing Trojan websites can easily earn hundreds of thousands a day.

In 2011, when 456 had not yet made an upper limit on the game carrying happy beans, games such as Niu Niu Stud could often see players with billions of happy beans killing, and the high-level room was always full, and even if you entered, you often couldn't grab a place. There are even players who hire more than a dozen people to compete for positions in the game, and they can play whichever number can sit down, and the madness of that peak is only understood by those who have played it.

The 456 game era is the most legendary era in the history of Chinese chess and card games, born in troubled times, dormant for several years, until the dragons on the rivers and lakes have no leader, relying on good reputation and strength to sit on the leading position in the rivers and lakes, causing 10,000 people to go crazy, the 456 of that era is domineering and leaky, at that time, there was a Hangzhou TV station to say that 456 games are suspected of gambling, 456 staff said domineeringly, you have the ability to sue, black and white as you like!

On October 14, 2013, 456 games were seized, and a generation of dynasties fell.

Later, it was reported in the news that 456 Games had 24.37 million registered users and made 689 million illegal profits.

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"How can I make so much money, I won't tell you, at the peak, I can earn more than 50 million a day! Of course, almost ninety percent of them have to be taken out to make points, otherwise, 456 will not develop so well, and I can't get out of the whole body, sitting here today and chatting with you." ”

Yu Wenfei's friend said meaningfully.