496 Each has a ghost

opened a new book "Synthetic Big Star" and asked book friends to give some collections, and recommendations! Can you give Ant a new book a little recommendation vote, Ant thank you!

In fact, Xiao Feng of course understands that since he has such a unique trick in his hands, if he really chooses to eat alone, it is really possible to suffocate all these French cosmetics companies to death.

After all, this small molecule collagen is too important for the cosmetics industry.

Whether a business has or does not have are definitely two concepts.

After all, anyone who is engaged in cosmetics has the ultimate goal of delaying aging, and as for whitening, it is just a step in anti-aging.

And small molecule collagen, that's the key to anti-aging!

And the small molecule collagen he mastered was definitely the atomic bomb in the cosmetics industry, and it was the only one he had mastered.

These other cosmetics companies, even if you are a big brand like L'Oreal, do not have small molecule collagen, it is only a dry star.

Don't look at these international big-name companies, now they are all giants that he can't compare, but give him a few years, between one and the other, these giants have to become little brothers in front of him.

But the point is that people have to let him develop quietly for a few years.

If the other party doesn't want him to develop, then it's troublesome.

Especially when so many French cosmetics companies are united, they definitely have the ability to monopolize the upstream and downstream of the cosmetics industry.

In this way, for the ninth lab, it is troublesome.

So after Laura brought him a letter yesterday, he has been thinking about the question of whether he should eat alone!

After thinking about it, he came to a conclusion that he didn't have the strength to eat alone at the moment.

Putting aside political factors for the time being, let's just say that if these French cosmetics companies join forces and do things together, it will be difficult for his Ninth Laboratory to hold on.

For example, what if the other party insists on a big price war with themselves?

Lab 9 has just opened its doors to make a profit, and its roots in the industry are not yet solid, and consumer loyalty has not yet been cultivated.

Although a series of hype has been carried out before, this brand has won a lot of goodwill in the psychology of the majority of Chinese consumers.

But what if these competitors come up with real money to fight with you at a big price, what will you do?

For example, it turns out that a bottle of Dior's perfume costs more than 900, and as soon as people grit their teeth and engage in a few activities, they will give you a discount of more than 100, and L'Oreal will get you more than 100 yuan for thousands of creams, plus the cooperation of several other brands.

The price is made into mainland goods for you, how can you deal with it in the ninth laboratory?

If you don't reduce the price, you will definitely not be able to retain consumers, even if your product is good and the effect is outstanding, but consumers are the most practical animals, and they are very sensitive to price.

What's more, it is an international brand like Dior and L'Oreal, what used to be about a thousand, but now the price has been reduced to more than 100, who do you say can bear it?

Moreover, if you don't reduce the price, those consumers will scold you for being black-hearted, scolding you for breaking away from the masses, and other international brands can put down their figures, you are a domestic brand, why don't you reduce the price?

This thing, the people of the country really did it!

And once you reduce the price, you will lower your identity, after all, the products of the Ninth Lab before, the pricing mechanism, is not like this!

In addition, once the price is reduced, the profit margin will be smaller, and the profit will be reduced, and the large investment required for the future development of the Ninth Laboratory may not be enough.

It will seriously affect the development plan of the ninth laboratory in the future!

And that's just these French cosmetics companies, but what would you do if companies like Estee Lauder, Procter & Gamble, and Unilever in the United Kingdom come to you?

These companies, Procter & Gamble and Unilever, are international giants, and any one of them has much thicker foot hair than L'Oreal.

There is also Japan's SKII, a company that should not be underestimated.

If these companies unite together to fight against the Ninth Laboratory, will the Ninth Laboratory still be able to bear it?

At least now, Xiao Feng knows that the Ninth Laboratory is not a full-industry chain enterprise, and there are many supplier partners in China.

For example, the preparation of various skin care products, perfumes, base liquids, and essential oils is provided by a domestic company.

This company has a large scale in the industry and is a supplier to many international cosmetics companies.

Once these international cosmetics companies from Europe, the United States and Japan unite and threaten these companies with order threats, they will not be allowed to supply to the Ninth Laboratory.

This trick alone can cause a lot of trouble for Lab Nine.

It was precisely after thinking about this that Xiao Feng decided that at this stage, he could not resist these large cosmetics company giants in Europe, America and Japan!

chose to cooperate with them first, and after a few years, when the ninth laboratory was full of wings and completed the future development layout, that was the time for him to really show his muscles with these European, American and Japanese cosmetics companies.

So for now, he chooses to work together first.

Guy and Frank, several of them in the French cosmetics industry, were very surprised at first that Xiao Feng was so good, but then they quickly understood this guy's thinking.

This guy is using space to return time, and he promised to supply to many cosmetics companies that are doing it, which is to give up a certain market space, and at the same time strive for the corresponding growth time for the ninth laboratory.

But the big guys who are doing it, why don't you have the same idea as him?

First from this guy's hands, obtain small molecule collagen, and then produce their own products, first maintain their own market share, at the same time, everyone will definitely increase their own investment, and strive to overcome this small molecule collagen extraction method as soon as possible.

Once this problem is solved, then everyone will not be stuck by this Huaguo enterprise in the future, so at this time, although everyone is smiling on the surface, they are actually MMP in their hearts, and they are all thinking about each other.

Guy and Frank glanced at each other, and then asked Xiao Feng with a smile, "So, Mr. Xiao, what kind of price do you need us to pay?"

Xiao Feng glanced at a few of them with a smile, in fact, these big foreign names really have some of their own unique skills.

For example, L'Oréal's cosmetics contain a unique chemical element called bosonine, which is a chemical ingredient that can be very effective in improving the skin's brightness.

For example, Dior and Chanel, they also have their own unique skills in the blending of perfumes.

There is also Avène, which is the most classic cosmeceutical brand in France, and also has its own unique skills for sensitive skin.

But if they propose to exchange small molecules of collagen, they will definitely not agree to these unique skills.

In that case, it's better to simply ask for money.

"Ladies and gentlemen, this small molecule collagen that we are currently developing in Lab 9 is only in the first phase. The process and process need to be improved, so the production capacity has not been high, and you can also see that our products have been sold out five times in Europe. It's really about our capacity ... ”

Although Guy and Frank are smiling on the surface, they are secretly scolding in their hearts, I believe you are a ghost, if your production capacity is really not enough, then why are you not sold out in China?

And at this time, Xiao Feng changed his words again, since he had agreed to cooperate with these Frenchmen, he would not go around in circles, not to mention that he was still in a hurry to return to China.

"But since you've already put forward the idea of working with us. Then we are also willing to show our sincerity, we are willing to squeeze out a part of our next batch of production capacity to supply to all of you. ”

Hearing Xiao Feng say this, these French people all breathed a sigh of relief, and they were willing to give everyone some evenness, that's good.

What is the most fearful thing about cosmetics? that others have it, but you don't have it!

As long as you can get this kind of small molecule collagen from the Ninth Lab, then you can add this kind of thing to the ingredient list of their products, as for whether the effect is comparable to the products of the Ninth Lab, hehe, these big guys here don't care.

Their goal is to let consumers who are loyal to their brand know that their products also contain small molecules of collagen.

Of course, some high-end products, the content concentration of this small molecule collagen, can be improved, ordinary goods...

Hehe, containing 0.1% is also contained, containing 1% is also contained, anyway, as long as it contains small molecule collagen, as for the concentration, how many consumers can figure it out?

What if it's not as good as the Ninth Lab, anyway, the products of the Ninth Lab are more expensive than ours, aren't they?

You don't want to buy expensive goods from Lab 9, so why don't you buy our bargains?

Although the effect may not be as good as the products of Lab 9, if you buy more and stick to it for a longer time, won't the effect come out?

These bigwigs, all of them are old fritters in the business world, and they have already calculated it.

And Xiao Feng's next words made everyone feel a little uncomfortable: "As for the sales method of those small molecule collagen I provide? I think it will be in the form of an auction, and the one with the highest price will get it." ”

Some of the French people present immediately changed their faces, they are all CEOs of small and medium-sized cosmetics companies, and the use of auction is the most unfavorable for them.

What they are facing is undoubtedly a reshuffle in the future of the cosmetics industry!

For giants such as L'Oreal, Avène, Dior, and Chanel, the use of auctions does not have much impact on them, and they are not bad for money at all anyway.

As for the life or death of other small and medium-sized companies, they don't care, and even wish they were all dead, so that some competitors can be reduced.