Compared with Huangfu, Wen Xiaoguang is indeed lucky, he still has excellent products, although this thing has been losing money, even if there are more users and the scale is large, it may still lose money, but it is valuable.

This company, he has the intention of selling, as long as someone makes a reasonable bid, he will sell it.

Wen Xiaoguang is not a fetishist, and has feelings for the results of his work, but he does not have the feelings that he can't do without like lovers.

So he thanked Ahri, thanked Vancl, especially Chen Nian, on the evening of November 3rd, this big mouth bombarded Youke in the face of the media, criticized Youke's pricing strategy for being insincere, and praised Vancl and its team for how attentive they are to users.

Wen Xiaoguang only received the news later, and when he heard it, he was getting together with his roommate to brag about it.

Although these three have different backgrounds, they are all temperamental, and Wen Xiaoguang likes them.

It stands to reason that this kind of happy party can be stopped immediately for the sake of business, but when the employee tells him that Vancl has done nothing but scold, he is much calmer.

"I'm really grateful to Vancl, thanks to the age. The next day, Wen Xiaoguang said to Chen Bei in the office.

"Speaking in private, it shouldn't be a cliché, right?" Chen Bei said suspiciously.

Wen Xiaoguang smiled, "Think about it, why can we raise so much money?

"Of course not, because of Ali, it led the popularity of e-commerce, because of Vanke, it proves the potential of direct sales and e-commerce models, the old people have such hostility towards us, the spearhead is directed at us, always say that we are the same as them, go back and say a little sober, our valuation, is there half of the credit of the old brothers? I think among them, the old age probably accounts for seventy percent. ”

"Hahaha," Chen Bei was happy after listening to this analysis, "Your angle is novel, if you say this to the media, Chen Nian will probably be angry in the office!"

Wen Xiaoguang bent the corners of his mouth, "You write like this after you let the PR polish, don't be as straightforward as me, that person is relatively psychologically sensitive, has some inferiority, and is afraid that others will look down on him, so the ridicule can't be too obvious, and the dog bites when he's in a hurry." ”

Recently, the company has been adjusted, and the first thing to bear the brunt of is the design department and personnel, which is the soul, and secondly, because it depends on the public's reputation, so public relations is indispensable.

Youke has always stood still, and the price is that some people say that he is expensive, but in the Internet public opinion, there has been a trend of 'Youke is expensive but good, and Vanke is cheap but rotten', which is based on facts.

Vancl's shirt will be very uncomfortable to wear a few times after unboxing, and there are such revelations.

They reacted quickly, probably because they were aware of this kind of public opinion, so Chen Nian came out to angrily spray Youke's pricing strategy.

Wen Xiaoguang thought it was something big, but it turned out that there was still no change.

But he wants to sell Youke, this kind of thing can't be said nonsense, otherwise if it spreads everywhere, buyers will think that you are going to sell it in the first place, so I don't offer such a high price, probably okay.

Isn't this a loss for a bad mouth, in this world, the most expensive thing is not for sale.

Therefore, in the face of mortals, Wen Xiaoguang never thought of using any clever methods of the reborn to kill them with one blow.

It's pit yourself.

If one falls, capital will have a sense of distrust of this model, and even if Youke wins in the end, the valuation will definitely fall, which is not in line with the strategic purpose.

That is, the so-called tactical wins, strategically lost.

So it's just like that, the most perfect situation is that the two are about the same, but Youke has a better reputation and users are more loyal.

He didn't tell anyone about this idea, including Chen Bei, who thought it was really a protracted war, and he was forced to adopt this kind of costly method because of reality.

It's just that the situation is like this, and Wen Xiaoguang just took advantage of the situation.

On November 11, 2009, that day Ahri will open the 'Double Eleven' shopping carnival for the first time, at this time Tmall is not called Tmall, but called Taobao Mall, participating in the promotion of less than 30 shops, the total sales of only 50 million yuan.

But back then, 050 million was staggering.

Youke also has a promotion on this day.

"Following Taobao's promotional method, we have also launched a 24-hour 50% off promotion,"

"Five-fold...... It's a lot to lose. ”

"Look at your stinginess, you don't have to pay attention to this, in fact, it doesn't matter if we sell things or not, the main thing is to rub off on fame, I guess after we act, Chen Nian will definitely follow immediately, he won't let us finish this promotion comfortably." ”

Chen Bei was a little unable to understand, "Rubbing fame?"

Wen Xiaoguang looked at the person opposite, "Well, if you touch the porcelain gameplay, you will touch Chen Nian and Ahri, and you will be angry with Chen Nian." ”

Chen Bei amused him again, shook his head and said: "Young people just have a lot of ideas, and they do business like a comedy." ”

"It's not such a heavy thing, in fact, I know what you're thinking in your heart, do you think we're doing this, it's a bit shameless?"

Wen Xiaoguang said excitedly: "I'll tell you, I just like it, he gritted his teeth and scolded me for not having anything to do with us." ”

Chen Bei froze, this is too cheap, "If I were old, I would definitely want to beat you." ”

"Hehe, it's a pity he can't hit it. ”

Promotion is not a word from the boss, it is as simple as giving a notice on the website, first of all, we must stock up, and secondly, we can't let the website crash, especially to catch up with Taobao's activities, the logistics pressure is very high, so it is inevitable that there will be a problem of delivery delays, in fact, Vanke has done a good job, that is, the delivery is fast, and they have made a commitment in this regard.

If nothing works, Wen Xiaoguang is too lazy to compare with him.

On November 5th, Youke gave a notice of the promotion in a week on the website, and wrote the time and promotion details.

At 9 p.m. on November 5th, Vancl also launched its own promotional activities, which are also 50% off.

This guy is chasing after him.

The so-called hard work of entrepreneurship is probably like this, you want to sleep, but your competitors don't. At 9 o'clock, it was too much to go home and sleep, so we could only continue to hold meetings, and everyone discussed the details together, hoping to do the best.

For Wen Xiaoguang, he is satisfied.

At the seminar, he said: "There are a lot of things, there is no heat, but the world knows that they are arguing with each other, and Vanke follows our footsteps, and wants to kill us every step of the way, so if there is a media writing about it tomorrow, we must be mentioned, to be honest, the marketing expenses required for this discussion of heat may be more than the loss of this promotion." ”

Chen Bei, Liu Yiqi and Ren Zhijie all pursed their lips and couldn't help but want to laugh.

Ren Zhijie also said excessively: "Our opponent still has some strength, I asked a lot of friends, Vancl is very well-known among young people." ”

The result of the promotion is inevitably that Vancl's data is more gorgeous, but Wen Xiaoguang has his own determination, he can't join the money-burning war, his standard is to let people who use Uke recognize their products, as for the data will always rise slowly, just like Mobike.

He is also looking forward to that day, the price of this company is not comparable to that little meme.

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