Although H5 has designed a diversion plan by playing clever, and there is even a rectification plan, dividing an H5 into four parts, sharing it weekly, so that the traffic of a single H5 is reduced to 1/28 of the original estimate, but it can't stand this traffic is too big! In January, the channel was launched for more than a month, and the daily active number of the entire game had already broken 20 million after the channel DAU was included in the statistical caliber, rushing to the 30 million mark, which was comparable to the popularity of the chicken game.

In the case of no volume buying operation, DAU can continue to grow after being launched for such a long time, it is precisely because H5 has created a large number of potential users, otherwise the game users converted by the self-media matrix of Pakistan Entertainment will definitely not have such great stamina.

In other words, more than 70% of the gamers are tap water and are not original fans of the Ba people. This kind of operation effect is what Chu Yuanxi is more willing to see than buying volume, because the players who come in from H5 have already "come out of the mountain" several times, and their sense of identity with this IP is definitely higher, and the degree of fandom is also high, which is conducive to the growth of this IP.

The reason why there has been no purchase for a long time is that it is impossible for players who have bought to buy volume to be isolated in a group of "buy volume servers", and they are not allowed to participate in normal cross-server activities, and they must be allowed to log in to each server normally.

But buying volume is for the purpose of making money, and at least the amount of money that the player has to charge is greater than the amount spent on buying volume, and buying volume itself is a huge expense. In other words, once you start to buy, you will inevitably start to rinse the player, and it is an indiscriminate rinse, trying to empty the player's wallet. The players who buy the volume do not have such a high sense of identity with the IP, in fact, it is healthier to wash and wash, but it is the heavy fans of this IP who are more affected, which is very much more than worth the loss.

Therefore, Chu Yuan Ximing knew that there would be a long-term surge in income after buying, but he kept refraining from buying, this is a domino, and the effects are interlocking. And another reason for supporting him not to buy it is that the H5 is powerful enough, and the amount of tap water itself is good.

But this good has a price, and it has always been borne by WeChat Dad, that is, for many >

H5Although it is artificially divided into four groups according to the hero and heroine and martial arts romance, the server behind it is one, although the sharing relies on the connotation rather than the strong prop stimulation like the Kunkun circle, but it can't stand the crowd. When the DAU exceeds 20 million and rushes to 30 million, more than 1 million users are sharing every day, and some potential users who have not yet entered the game but like the feeling of "going out of the mountain" are stimulated to redistribute them.

It is said that the million level is not worth mentioning for a super APP with a volume of hundreds of millions of users, but no one can stand it up to come every day and then persevere without taking a breath.

The most important thing and what makes WeChat the most intolerable is that although the Kunkun circle was violently poisonous, most users threw this kind of sharing into the garbage group, because they only need to complete the sharing to get game props, and sharing it to the living crowd will be despised or even kicked out of the group, and people with a little IQ know how to do it.

But the disaster of "Out of the Troubled Times" H5 was not obvious at the beginning, but it was dedicated to killing live people, because someone needed help to get the plot points, and then when it was shared, the pressure was quite high, not ashamed. Because the force is quite high, and the casual appeal is not bad, after a long time, a small half of a living group of people began to share, and this group couldn't watch it, this >

So in the warm winter, Chu Yuanxi received a call from Father Long in person, and they didn't say anything, just one sentence: Turn off your H5.

In fact, Chu Yuanxi has always had a premonition that there will be such a day, thinking that in the future, he will have to rub the power of WeChat to be well-off, and he also plans to take advantage of the situation, but unfortunately Daddy Long's time is so precious that he hung up the phone directly.

If it is directly blocked, although players can still use WeChat login to inherit the previous like prizes, many potential players will not find their way, and now at least a lot of relics are left like login entrances. However, WeChat has always been atmospheric, and even Zha Yi's "Yin Yang Liao" was not closed and disseminated back then, not to mention "Out of the Mountain in Troubled Times".

What is more surprising is that this operation also toppled the dominoes, making many players have to endure the pain to upgrade to VIP5 and obtain the qualification to purchase plot points, thus opening a door to recharge to play games.

But even so, the growth rate of DAU has clearly seen a decline, and senior product manager Wang Le predicts that DAU will peak during the Spring Festival, stop at around 35 million, and then slowly decline as the version is updated.

For Sankei, this is not the ceiling of income, because there are many games with low DAU and high income, and it all depends on whether Sankei's heart is black or not, and how to change tricks to rinse players. For Chu Yuanxi, this is the ceiling of the IP of "Out of the Mountains in Troubled Times", of course, it is very good to be able to reach this level, far beyond the original expectations.

I have to say that in the Celestial Empire, how to effectively rub the traffic of WeChat is the top priority, especially the understanding of the WeChat ecology and the grasp of the blocking scale, which is definitely a science.

However, outsiders still don't know that "Out of the Troubled Times" has seen the ceiling, especially the data of DAU can be seen through many tracking service providers, so an upward upward DAU growth trajectory is drawn, and the arc is very terrifying.

This is the time window to see Lao Fan, and if it drags on for a few more days, the data will leak the original form. Chu Yuanxi immediately made an appointment with Lao Fan after putting down Daddy Long's phone, so on January 8, Chu Yuanxi came to Ali Center.

Goodbye Lao Fan at this time, the mentality is completely different from November 19th, although less than two months have passed. At that time, "Out of the Mountain in Troubled Times" was not bad, but the DAU was less than 8 million, which is not the same as now. Although it is impossible for an IP to completely look at the game DAU to make an evaluation, and Chu Yuanxi's asking price will not be the original price code ×4, but the understanding of the two sides is very close or even reversed - Chu Yuanxi knows that the ceiling has come, while the other party thinks that it is still in rapid growth.

Lao Fan had obviously done his homework, and as soon as Chu Yuanxi sat down, he listened to him ask: "Xiao Chu, do you need to maintain an absolutely open attitude to the screenwriter about the gameplay of the plot card distribution you said when you said last time?"

It is a good attitude to talk about the content as soon as it comes up, showing the importance of the other party from the side, or in other words, Lao Fan wants to show his attention in this way. If you don't pay attention to it, who will care about your content? More concerned about the conditions, the conditions do not cause trouble to yourself is the first thing, followed by money, this is the norm.