Chapter 1558 - Never Miss It
What was the reaction of the Germans?
The people below knew very well how their boss wanted to enter the Huaxia market, and how he was stopped from the Huaxia market twice, so when the official letter from Yiqi Group was sent, it immediately attracted the attention of Ferdinand Piëch.
Ferdinand Piëch is no stranger to Huaxia Yiqi Group, so after confirming that this official letter is indeed from Huaxia Yiqi Group, Ferdinand Piëch immediately instructed: "Find out what the purpose of Huaxia Yiqi Group is." ”
Although the total annual sales of Wolfsburg Automobile are "only" 1.7 million, it is also a first-class car manufacturer in Europe, although it has not entered China, but if you entrust the German Embassy in China to help investigate something, it is really a matter of one sentence, and soon, the situation will be clear: after seeing that Huaxia Brilliance Automobile is about to formally establish a cooperative relationship with BMW in Germany, After Huaxia Shouqi Group also began to hook up with the German Mercedes-Benz Group, China's largest automobile industry manufacturing group: FAW Group began to sit still, and they also hoped to find a world-class luxury car brand to cooperate.
Here's the chance for Wolfsburg cars!
Ferdinand Piëch's eyes lit up when he got the news, and he immediately ordered: "Let Wintern come to see me!"
Martin Wendern, chairman of the board of directors of the Audi Group, who had just taken office this year, came in a hurry, and before he could catch his breath, Ferdinand Piëch asked him directly: "Martin, what do you think of the Chinese market?"
Martin Wendkorn was stunned: The Chinese market?
But his reaction was not slow, and he immediately said: "Sir, I think that if Audi wants to become a truly world-class luxury car brand, it must enter the Chinese market." ”
"Oh?" Ferdinand Piëch laughed at Martin Wendkorn's words: "Why do you say that?"
"Because the current China, after these years of reform and opening up and rapid economic development, has become the engine of global economic development," Martin Wendkorn said without hesitation: "The most important thing is that the current Chinese society has accumulated considerable wealth, which can be proved from the fact that the passenger car year in China has exceeded 3 million for several consecutive years, and the most rare thing is that the economy of China has maintained a very high growth rate, which is unimaginable."
In short, whether it is from the total GDP, GDP growth rate or any other measure of a country's economic index, it shows that the current Huaxia is no longer the Huaxia in the Western social habitual cognition, and for our Wolfsburg Automobile, it is unimaginable to give up entering such a growing market. ”
Yes, Martin Winterkorn just couldn't understand why Wolfsburg Motors didn't enter China? What did the three major shareholders of Wolfsburg Motors, the Porsche family, the Piëch family, and the Lower Saxon state government think? Why did Wolfsburg Motors not move when American automobiles were entering the Chinese market one after another, and even when Mercedes-Benz and BMW began to collude with Chinese enterprises.
Speaking of this, Ferdinand Piëch smiled bitterly: "Martin, do you think the board of directors has not seen the Chinese market?"
Well?
Hearing Ferdinand Piëch say this, Martin Wendern immediately realized that things may not be as simple as he thought.
"As early as 20 years ago, we were planning to enter the Chinese market, and it was still the early 80s," Speaking of this, Ferdinand Piëch's eyes couldn't help but bring some memories: "You can probably imagine that China in the 80s was actually very poor, just like the poor described in many movies, and there was no technology, so in the negotiation process with the Chinese government, we were actually more advantageous......
Martin Wendern nodded his head in response.
Although he entered the Wolfsburg Group from the beginning of his work, he was just an ordinary worker 20 years ago, how did he know that the Wolfsburg Group had such a period with Huaxia back then?
As for the negotiation process, as Ferdinand Piëch said, "we have the upper hand", in fact, to put it bluntly, the attitude of the Germans is more arrogant, and Martin Wendern does not think there is anything wrong with this: we are more powerful, so we are more arrogant, what's wrong?
But in this way, Martin Wendkorn couldn't help but be curious in his heart, and couldn't help asking, "Sir, what about next?"
"What's next?"
As soon as he talked about the next, Ferdinand Piëch couldn't help but smile bitterly: "At that time, we were almost talking to Huaxia, but who would have thought that it was also at that time that Fernandez Chen took his AMC to Huaxia, so later, you will know ......"
“......”
Martin Wendner was silent: What is this damn thing called?
"Later, in the 80s, we tried to cooperate with Huaxia again, but it was still damn Fernandez Chen......" At the mention of Chen Geng's name, the corners of Ferdinand Piëch's mouth couldn't help twitching twice, and then he continued: "In short, the two opportunities were placed in front of us, and they were both disturbed by Fernandez that bastard." ”
Martin Wendern nodded his head in response.
Before this, he has actually been quite strange, and the bosses have not been blind to the rapid development of the Chinese economy, why have they never planned to enter this market with the world's largest population? Now I know that it is not that the bosses have no intention of entering the Huaxia automobile market, but they have been slapped back twice, so the question is, Mr. Ferdinand Piëch suddenly called himself in at this time, what is the reason? Is it ......
Thinking of this, Martin Wendern suddenly had a thrill and hurriedly looked at Ferdinand Piëch: "Sir, what do you mean ......?"
"No rush," Ferdinand Piëch was very satisfied with Martin Wendern's reaction, and nodded appreciatively: "Just before, Huaxia's Yiqi Group finally couldn't help it after seeing Mercedes-Benz and BMW looking for cooperation in Huaxia, and was also ready to find a world-class luxury car brand to cooperate, so ......"
As the newly appointed chairman of the board of directors of Audi Motor, Martin Wendkorn immediately reacted: "Sir, you mean to let Audi cooperate with Yiqi?"
Ferdinand Piëch nodded, his eyes flashing with danger: "This is a great opportunity for our Wolfsburg Group to enter the Chinese market! This time, I will definitely not allow it to be missed again." ”