Chapter 1563 A Little Bit
Michael Jackson asked suspiciously.
He is not as resistant to these things as the big five record companies. However, he wondered if it would actually pay off.
If you buy it on the Internet, there will be fewer people who buy it in reality. In reality, record stores, merchants, and a series of middlemen all have to make money. Including singers also have to make money.
Is it appropriate that you rashly moved so many people's cheese?
"Michael, I would say that even though the price of the single has gone down, the number of people buying it has increased. Before that, just like you, a record sold 25 million copies, which is a very impressive sales. But if you put it on the Internet, I think, this number may exceed 100 million. Qin Feng said, "You now have a vinyl record for $19, if you put it on the Internet, it will be split into one song, each song, our initial intention is to price it according to the singer." Then the entire album is sold in a discounted package. ”
Michael Jackson looked at Qin Feng curiously.
"If we price a discounted album for $9.9, which is half the price, but the number of buyers is more than 100 million, then you can sell about $425 million out of 25 million copies on the market, and $990 million if you put it online. Qin Feng said.
Of course, in reality, it may not be that expensive. However, with Michael Jackson's charisma, it is not impossible to price such a high price. After all, this is Michael Jackson.
"I see!" Michael Jackson nodded.
In this respect, this may indeed be more lucrative for singers. For fans, it will be more convenient to buy, and they can enjoy greater discounts and offers.
"But for the middlemen, they lost business. What are they going to do?" asked Michael Jackson.
The first one to bear the brunt is the record store, and the business of this record store may be gone.
"It's definitely going to be affected. Qin Feng nodded, and did not hide it, "The advent of e-commerce is the general trend." With the popularization of the Internet, human beings have become more dependent on the Internet, just like Amazon, which used to only sell books. Now, it has become an e-sales platform. More and more people are shopping on Amazon. ”
"With the development of the times, there will always be some old industries that will be eliminated by the times, and some emerging products will come out. Qin Feng said, "And the record store itself, does it have any patents or technical content? It is a platform that does not contribute anything in the first place, but makes money by virtue of some market monopoly. This is simply unreasonable. And now, with the advent of the Internet era, consumers can choose freely. That's just reasonable. ”
Although Michael Jackson felt that something seemed to be a little wrong with this, he also agreed with what Qin Feng said.
"Of course, there is also a bad thing about this, that is, all the singers will compete on one platform. Whether its sales are good or not depends entirely on the quality of the songs to please fans. It's no longer the same as before, an album may only have one or two good songs, and the rest is just indiscriminate. Qin Feng said, "So, I'm afraid many fans will choose to sell singles." Qin Feng said.
In this way, the competition is fierce. Maybe even the singer himself, only the widely sung songs will be downloaded by fans, and the rest of the songs may not be cared for.
Of course, for Michael Jackson, he doesn't have to worry.
After all, he is now the only king in the world.
In particular, he has a large number of music rights in his hands. In this case, there will be no loss for him.
The only thing to worry about is on the Sony Records side.
Fortunately, he and Sony Records are in a partnership, and the two sides jointly own the record label. It's just that Michael Jackson doesn't own the management of the company. However, it has half of the dividends under management.
As for the right to use these songs, it is Michael Jackson himself who has the final say.
In this regard, he still has the absolute right to speak.
As long as he agrees.
"I have one more question I'd like to ask, which is whether this will lead to rampant piracy?" asked Michael Jackson.
"The problem of piracy has always existed. However, in fact, it is more convenient to control piracy on the Internet than for the record to be copied. Qin Feng said with a smile, "For example, users only have the right to listen to certain songs. Unlimited listening on the web. If you want to download it to an MP3 player, you can only download it through some authorized MP3 players. In this way, you can be sure that MP3 resources will not leak out. ”
As for piracy, it has always been the most disgusting thing for these singers, as well as record companies, including record stores. Because it directly deprives them of profits. And it's a complete deprivation, and there's nothing left.
Unfortunately, in the face of piracy, there is no way.
Even if there is a law, in the face of absolute profits, those pirates will take risks.
In this case, you simply can't stop it.
It can only be left to its own devices.
At most, the biggest pirates are caught occasionally to vent their anger. That's all.
Piracy is fundamentally unstoppable.
Now, Qin Feng can ensure that piracy does not break out on the Internet, which is a good attraction point.
If there is no piracy, the singer's income will rise a lot.
Including record companies, the revenue may rise several times.
Unfortunately, despite such huge profits, piracy could not be prevented. The piracy industry from all over the world is extremely rampant. It's hard to guard against.
Now, if it can be solved, that's a good thing.
"I can try to use some of the copyrights I have for digital rights sales. Michael Jackson groaned.
Most of the copyrights he refers to belong to some bands of the deceased, such as the Beatles. The music of these bands has been around for a long time. Even if something happens on the Internet and it is pirated, it doesn't hurt. At least for him, it doesn't constitute any financial loss.
The income from these music copyrights usually comes from the quotations of some movies and TV series, as well as some advertising references, as well as KTV on-demand and so on. It's no longer about making money by selling its records.
In fact, for a musician, the higher the popularity of his work, the more follow-up income in the future will be, and the more lasting it will be.
In the beginning, it was to make money by selling records. In the later stage, they are all derivative series copyrights.
Hearing Michael Jackson's words, Qin Feng was a little disappointed. After all, what Qin Feng wants is for all of Michael Jackson's record rights to be uploaded to be sold online. It's not bad, though.
If the situation is good, then it is naturally OK.
Of course, such a little copyright is still far from enough. This has to be done again.
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