Knowing that it was not the time to be happy, Jenny thanked Steve Ballmer and continued: "Boss, on the way back, I thought about our previous promotion plan, and I think it's good, but I think it's a little bit less interesting. ”

"Oh?" Steve Ballmer raised his eyebrows, he was not angry at Jenny's words, on the contrary, he was a little curious: "Jenny, tell me what you think." ”

Jenny didn't sell it either, and said: "Boss, I think so, since we have given a coupon of '299 minus 200', then why don't we go further and directly take out a part of the free order?"

In the previous preferential promotion plan designed by Steve Ballmer and Jenny, the core is the design of coupons, these coupons have "99 minus 10", "full 49 minus 5" and other different preferential amounts, but this is just a regular coupon, the amount is relatively large "full 299 minus 70", "full 499 minus 150" This is equivalent to a seven-fold coupon, and even more exaggerated is that there are huge coupons such as "full 299 minus 200".

"Free?" Steve Ballmer raised his eyebrows and said with interest, "It seems interesting to talk about your thoughts." ”

"Actually, it's our ebay to borrow the name of the boss," Jenny was a little embarrassed: "I gave this discount a name 'you consume, Mr. Fernández pays', this discount can actually be simple, that is, after the end of the '6.6 online shopping carnival', ebay official randomly selected 10 ebay users, all the cost of the goods they purchased will be fully refunded by Chen Geng, do you think this idea will work?"

"You spend, Mr. Fernandez pays?" Steve Ballmer smacked his lips, his eyes suddenly lit up, he had a hunch that if the publicity was good, this would definitely be an excellent publicity stunt, but Steve Ballmer also had some doubts: "You mean, there is no limit?"

Jenny smiled and said, "Of course, there is no limit in theory, but who is the lucky user, don't we have the final say?"

That's right!

Steve Ballmer reacted suddenly: there is such a thing as a lucky customer...... Hey, isn't that what it's all about, everyone knows it.

It was Jenny, and then said: "But our big boss is the richest man, and he can't be too greeting, my idea is to draw one with a purchase amount of more than $10,000, 3 people with a consumption amount between $2,000 and $10,000, and the remaining 6 places are all with a consumption amount of less than $1,000, I just don't know Mr. Fernandez's ......."

The more I thought about it, the more Steve Ballmer, who felt that this promotion plan and publicity plan was simply amazing, interrupted Jenny and said, "Mr. Fernandez, I'll go and say, um...... I can talk to the boss and see if I can increase the limit. ”

Why increase the limit?

Of course, because the bigger the amount, the more newsy and sensational, if a guy buys $500,000 on eBay, and this guy is extremely lucky to be drawn and become the "champion" of this "you spend, Mr. Fernandez" this time, how big news would that be?

With proper publicity, it's definitely sensational news, well, at least on the Internet.

When the time comes, don't talk about online media, traditional media will also interview this lucky person, so won't eBay's popularity be hit?

Steve Ballmer understands this, and Jenny naturally understands it, and she nodded again and again: "If the boss can agree, it will be the best." ”

Since both of them thought this method was good, Steve Ballmer then asked Chen Geng by phone, and Chen Geng strongly supported the solution that Steve Ballmer and Jenny came up with: Isn't it just to pay?

He knows too well that every penny he spends now will be earned back hundreds or thousands of times in the future.

........................

With Chen Geng's permission, Steve Ballmer immediately took action with Jenny, and a series of propaganda measures were quickly introduced.

Among these promotional tactics, the cooperation between Yaho! and eBay produced a brilliant chemistry that even Steve Ballmer did not expect: on the first day that the ebay promotional ad officially appeared on yaho!search, the number of visits and new users on eBay increased significantly, and in the following days, both the number of visits and the number of new users maintained a steady growth.

At the same time, as part of the publicity, major websites have also begun to give a lot of reports on eBay's "6.6 Online Shopping Carnival" and "You Consume, Mr. Fernández Chen Pays", and on major forums, under the rhythm of well-intentioned people, the discussion about the eBay Online Shopping Carnival on June 6 has also begun to heat up—— In recent years, the life of online media has been miserable, and it is not comparable to the traditional media that have a good life.

In the United States, a highly developed commercial country, this new advertising model of Yaho! was immediately noticed, and after some analysis, they found that compared with traditional media, Yaho!'s reach and audience are actually not low, more than 15 million visits per day, which means that users have opened at least 15 million Yaho! web pages, which means that eBay's ads are placed to at least millions of people every day.

Wide coverage is only one level, another level, the first flight of Yaho!'s search page ads is still quite cheap, such as the advertising cooperation between eBay and Yaho!, although the two parties did not disclose the specific contract amount of the advertisement, but the well-informed still heard some news: this half-month advertisement, the total amount does not exceed 300,000 US dollars.

Of course, there may be a reason for yaho! to give Ebay a friendly price, who made the two companies run by the same person, but there is no doubt that the price is too cheap compared to traditional television, newspapers, and radio.

So soon, companies approached yaho!, ready to run their ads on yaho!.

For this situation, David Ferro and Yang Yuan are confused: we are still ready to wait for eBay's "6.6 Internet Shopping Carnival" to have a relatively good result before promoting our advertisement, but now, we haven't done anything, and someone has taken the initiative to come to the door?