At the beginning, Yang Jiangang imitated Zhao Jie, and suggested adding the re-creation function of passers-by users in the H5 sharing, and also got a remarkable sharing effect, and finally took 5 million DKP from Chu Yuanxi's soft grinding and hard bubbles, and merged his original 3 million to hatch the peak visual effect.

How could Zhao Jie forget this?

So Chu Yuanxi gave Zhao Jie a specific suggestion - to create a complex IP closed loop.

In fact, this idea has always been there before, and it was inspired by the iron-headed baby Li Jingfei. It's just that Zhao Jie had just started to develop a water-testing mini-game product at that time, so it seemed that everything was going well, so he didn't make a mess for him, now......

Li Tietou invested in a social team before, engaged in "small game social", in a vain attempt to make a small game hit, and then steal the social relationship chain of WeChat users through user viral fission, and then establish his own social network by importing contacts and phones, and attribute users to his own social App. (Chapter 742)

Although Chu Yuanxi asserted at that time that this was a group of people who couldn't do social things, and they would inevitably die tragically in the end. And now, like Zhao Jie, a popular mini-game has not been made, there is no fission at all, and even whether the follow-up ideas are correct cannot be confirmed, the whole team is half-disabled, and there will be an extremely humiliating death in the foreseeable future.

However, this idea of theirs is worth learning from! A small game that can become a hit is a treasure trove.

Therefore, Chu Yuanxi's plan, the first step, is still to make a mini-game, and the goal is only DAU, so all the in-game numerical design revolves around retention and sharing, regardless of income.

It can be said that according to the methodology originally given by Zhao Jie, there is a huge contradiction between income and fission and retention itself. Because the core of its revenue is advertising rather than in-game payment, all the places where the paid points are stuck with players are set up to solve the problem that players can replace payment by watching ads, and the real purpose of card players is not to make players pay money, but to click on ads.

At the same time, the key point of user fission can only be hung on the payment point in this system, so there is a contradiction between income and fission to seize the payment point.

Even without this causal relationship, for game users, the more ads they watch, the lower their desire to share, so if the income is removed, all the factors that are conducive to fission are magnified.

The second step is to package the mini game with the IP that the Ba people have the copyright before it is produced. After it became a hit, it was linked with the information of the Ba people, and this IP was reversed.

This is contrary to the current trend of mini-games, because the current mini-games are to rub off on the popularity of big games and big IPs as much as possible, so as to increase user awareness and reduce education costs. And Chu Yuanxi's plan for Zhao Jie is just the opposite, it is the IP of the Tuiba people.

If you calculate an account, the advertising revenue of making a popular mini game is roughly around 10 million yuan. However, the full copyright authorization fee for pushing up a popular IP can be more than 10 million. What's more, the Pakistani people may not be able to fully authorize the outside world, and they can digest some of it themselves.

Since the current mini game methodology is a traffic business, and the amount of purchases is reshuffled with a more powerful conversion rate, why can't the Ba people redefine this traffic business? IP business is obviously the advanced stage of traffic business, which is traffic + content + word of mouth. Upgrading this dimension is not just about grabbing the value-added benefits of washing traffic.

Uncle Sheng has been going to Hengdian for more than half a month, and he will come back immediately, and he will immediately start to choose the right IP after he returns.

Although by 2019, the temperature of the copyright market has dropped below freezing, and the entire first half of the year has passed, and the number of large IP authorization transactions nationwide is less than 30 times, except for Uncle Sheng's external procurement, but those are all unverified IPs. The IP promoted by Ba Ren through mini games is an IP that has been verified in the game field.

This is to use mini games to empower the IP, and then the information of the Ba people is empowered twice, and the IP after the acceleration of the two poles will naturally take on a new look. When Uncle Sheng picks an IP, he wants to buy it with money, and it must be a good content and reputation, so that a high-quality IP with complete content, traffic, and word-of-mouth will not reduce the price.

It can be said that this level is mainly a test for Uncle Sheng, because high-quality copyright has the characteristics of low cost + high value + obvious dividend blessing, and it is not worried about selling at all, but the creation process must be delicate.

There are a lot of details that he has to consider, and this should be the first real test that Uncle Sheng has faced since he took charge of the copyright company. For example, it is necessary to fully communicate with the game producer, consider what copyright is suitable for adapting a small game, consider the current production difficulty and the difficulty of adapting the same big game in the future, consider whether the genre is suitable for film and television adaptation, and even consider whether the advertising materials placed by the content of this IP are easy to produce when buying volume.

Why are many games obviously not legendary, but the ads are legendary? Because the legend has a strong user base, it is worth grabbing, relying on advertisements to catch these users first. Including those advertisements that are swallowed around, download it and take a look, isn't this an MMORPG with a left-handed joystick controlling the movement of a right-handed skill button?

In this way, the KPI of Zhao Jie and these brothers incubating and starting a business is not recorded in terms of game income, but only according to the number of successful mini games and the degree of success of a certain product. As for how to use traffic and activate fans, Baren Group has the most abundant experience in China.

According to Chu Yuanxi's wishful thinking, in this way, the product line of Ba Ren Games will soon be enriched, and the relevant supporting structure will also be improved soon. At least in the eyes of outsiders, Baren Games is a game company that can be self-sufficient and no one is cowardly, with multiple channels and multiple output paths, the key is that after injecting these successful IPs from Uncle Sheng's side into Baren Games, the valuation is easy to raise.

The only drawback is that the wheel must be reinvented, and the copyright manager and media department also need to be configured within the game, and in the future, the game will control its own fan channels, and it is best to form a matrix.

Fundamentally speaking, this is a bug in the fan economy, a self-media based on the number of fans can become a living person and conjure up another similar self-media clone through the operation of washing fans, fans are still those fans, but the valuation is no longer those valuations.

Experienced investors can tell how empty this fat configuration is, such as research popularity, the energy of a self-media account should be the number of fans and activity as "points" in mathematics, find the area, and those who have studied advanced mathematics can understand this concept. However, even if you encounter a self-media clone with real performance and operating entities, such as the model of Baren Games' new IP, you can only stare dryly.

The essence of the fan economy is the division of the time attribute of fans, and finally cashes in into money through the accumulation of time under the concept that time is money. Therefore, no one stipulates that a fan of a self-media cannot give an additional share of the same time to the doppelganger of the self-media under the same original time supply, maybe the doppelganger operation is outstanding, and the fans allocate more time in the past.

After all, time is the only fair attribute for all fans, and each person is 24 hours a day.

In fact, entrepreneurs around the world have long reached a consensus on this point, not only entrepreneurs, but also giants. In order to hunt the fan value that can be obtained by the fission attribute of mini games, many domestic channels have long put mini games in a very important position, such as the app store of the big blue-green factory, there are 300 mini games reviewed every day, which can be described as a paradise for small games.

Therefore, Zhao Jiecai has always had great confidence in the mini game. But when Chu Yuanxi's strategy came out, he was stunned, because he had entered a field that he didn't understand at all.

Chu Yuanxi patted him on the shoulder heavily, "Young man, a game company worth 30 billion will rise in your hands, I look forward to your performance." ”

"Damn, you're putting too much pressure on me!"

"It's not big, it's not big at all. "Chu Yuan Xixin said that I put so much effort into it, isn't it just to sell you and leave "Enemy of Rome"? Repeating the wheel is not only for Baren Games, but also for the Baren Group, and it is necessary to immediately extract the "Enemy of Rome" project in Baren Games, so that Yu Wenhui can temporarily return to Baren Group, and he is the next manager of the Baren Group's wholly-owned game subsidiary.

Well, nominally, it's called the game of gathering superior resources to reorganize the Ba people. It just so happened that the VR experts of Baren Games were seconded to Xiaokang for online content development, as for the development team of mobile games...... Well, they are all transferred to Xiaokang to do online content. Anyway, as soon as this operation comes out, the "Enemies of Rome" project will definitely have to wait for the Ba Ren game to be sold before it is officially developed, otherwise it will be competition in the same industry.

"No, Lao Chu. Zhao Jie's face was embarrassed, "According to what you do, we, the brothers incubated by DKP, how can we do this platform? ”

"Boy, you have to use your own brain, you can't just do projects. Chu Yuanxi said earnestly: "My expectation for the CEO of Baren Games is the head of a 30 billion company. If you can't even hold on to this little thing, and you can't find the right solution, why don't you change someone else to be the CEO? You have to accelerate your growth and be worthy of a company worth $30 billion, understand?

In addition, if you want to start a business, there is no contradiction with the things I explained. The core issue of entrepreneurship is nothing more than how to balance the interests of all parties. You have to find a clear position for yourself, be clear about your value, and then start it, you know?"

"But,, where did I get the 30 billion? The market value of the Youzu is only more than 10 billion, right?"

"More than 10 billion is okay? You simple boy, don't keep comparing with the poor, the perfect market value is more than 30 billion, our income is not worse than perfect, right?" Chu Yuanxi motioned to Zhao Jie not to beep, "I know that we are worse than perfect in other aspects, I know, isn't it over if you make up for it?" Perfection is nothing more than taking Jin Yong's four copyrights, which is the only irreplaceable place for perfection. ”

Zhao Jie felt that his IQ was in a hurry, and said in his heart that it was Jin Yong's copyright, hey! You can make money lying down, hey! Just make a skin-changing mobile game with a monthly income of at least 100 million copyrights, you let me use the copyright derived from the mini game to benchmark, I will use my face to benchmark?

And Chu Yuanxi, as soon as he turned his face, went to the "Enemy of Rome" project team. This project was established at the end of April and early May, and Zhao Jie's small game plan before and after, but the VR part is still building the framework, and the mobile game part has already started the first version, but it is the most basic, and there are no in-game functions yet, but it is difficult to realize the step of calling the scene.

This is a game with a large MMO as the underlying architecture, and the first version is the most difficult to play, as it takes a while to justify which technology to use to implement the client-side architecture.

Now this adjustment is an earth-shaking adjustment, and Lu Yu's side will also follow suit.

At the same time, something happened in the administrative department of Xiaokang, a new administrative girl, who was still in her third year of college, came to intern, because she was not familiar with the business when she first joined the company, and lost Xiaokang's attendance record last week......

This matter is not big or small, because there will be many colleagues who are very unhappy. Although Xiaokang is an OKR system, attendance still has to be remembered, and it is not possible to work from home, and it must be worked in the company. Considering that overtime is a relatively common phenomenon, the company implements a flexible work system, and you can be late the next day if you leave late. But what if you're late on a normal day?

The humanized system given by Chu Yuanxi is based on the working hours of each person, on an annual basis, to give N times of tardiness, and more than the number will affect the proportion of the year-end bonus. In other words, people who work a lot of overtime can be late several times.

As soon as this week's attendance is lost, colleagues who work overtime will suffer, and people who have a late record this week are refreshed, although the impact is not absolute, but it is not uneven, and she should never say it in the company group.

Chu Yuanxi saw this girl confess in the company group last night, but he didn't expect the matter to come to him.

He had just finished appeasing Yu Wenhui and made a wish to Wenhui to become an official, promising that in the future, when the Baren Group reopened its game subsidiary, he would not only be the manager, but also allow him to fulfill the DKP and become the co-founder of the proposed company. This is equivalent to a variant of the incubation business model, taking the equity and options of the subsidiary, which is completely different from Zhao Jie, a branch manager who holds the options of the head office.

"What are you talking about? What is this girl's name? Huang Yun? I don't know, what does she want to see me?"

Chu Yuanxi stared at Wu Qianxi, the administrative director, in the aisle of the company with a questioning emotion, and said in her heart, "Isn't it over if you open her? As for how to write the internship report, it doesn't hurt to be vague at all, and it doesn't hurt to write a pass for her, so what's the use of me for such a trivial matter?

I have a little impression of this administrative girl Chu Yuanxi, mainly because her appearance is quite high, and her figure is also very smart and temperamental. But what is this place? This is the Ba people & amp; amp; In a well-off office, there are many beautiful women and more temperamental girls, she is nothing more than young.

Of course, for the birds and beasts in the well-off, it is still good to have such an eye-catching girl, after all, most of the beauties on the side of the Ba people can't flirt. But this does not constitute a reason not to fire her, let alone make trouble in front of the president. "Can I not see me? Why can't you deal with it? Is it because I don't have enough permission to give you or what?"

"No, ouch, Mr. Chu. Wu Qianxi is in her thirties, and the maintenance is not bad, but she is a little fat, and she is developing into the slightly fat world. ”

Chu Yuanxi's face suddenly turned pale: "Hey, don't talk nonsense, no one in the well-off family has anything to do with me." I solemnly promised Liu Lu that I would never recruit my relatives and classmates in Xiaokangli. If she really got involved with me, you quickly fired her for me, it was a mistake. ”

Wu Qianxi said in her heart that your old man is spicy and destroys flowers, is she so ruthless? She is really an old workplace, and she has never offended people in her work, even if she wants to open Huang Yun, it can't be her to open it, she must open it at night, otherwise she will be the one who will eat and fall in the future.

She suddenly looked embarrassed: "No, it's mainly a little girl who hasn't graduated yet, poor and embarrassed, I'm not, that, don't you do it?" ”

Chu Yuan Xixin said that the last time you opened a front desk, it was quite a hand, and the knife fell down, and it made people cry. He thought about it, but he couldn't remember it, mainly because he didn't care much.

"Gotta get it, I'll see, I want to see what kind of relationship I'm with, hum!"

Soon Chu Yuanxi couldn't snort anymore, and changed to: "Ah, are you Li Shen's girlfriend?"

He has a bad sentence that he doesn't know when to vomit or not, this cousin can do it, he hooked up with the junior sister in his freshman year, and he is awesome! When the old man was a freshman, he skipped it and didn't mention it......

He blinked, it turned out that Li Shen liked this mouthful. Huang Yun is wearing a plain long dress, with long hair, big eyes and a small face, and a moderate height, looking a bit like a two-dimensional beautiful girl. "So, it was Li Shen who suggested that you come to Xiaokang for an internship?"

As a start-up, Xiaokang was established less than half a year ago, and during the grass-roots period, according to Chu Yuanxi's meaning, it did not recruit interns, and did not start school recruitment. School recruitment is generally a large-scale, stereotyped enterprise, with fixed positions and promotion ladders, clear ranks, and a simple way of induction - large companies.

If you are not a large company, it is difficult for fresh graduates to be willing to recruit at 985 and 211 schools, let alone Peking University and Tsinghua University, and the purpose of school recruitment is mainly to win high-quality graduates and supplement potential stocks to the company.

But there are exceptions.

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