Wen Xiaoguang maintains a modest posture in front of the saint of management, despite the fact that more than 200 million users use Line today, and more than 60 million users in Japan.

But they have their own problems.

The booming mobile Internet is a reality in China, but it is not a reality that can be simply replicated, and Line is now also a star company, with a valuation of more than $6 billion, and is the dominant instant messaging software in Japan, South Korea, Taiwan, Thailand, Indonesia and other countries and regions, but this exquisite small company has no other significant revenue sources other than games in South Korea, sticker revenue in Japan, and advertising revenue that traditional Internet companies can get.

Emoji stickers are a business that even WeChat envies, but the income in a year is equivalent to 300 million yuan, which is really insignificant compared with the huge investment in the Internet field.

Kim is now facing a challenge.

"Those ppt are very beautifully done, and the talk is also very good, you talked about games, animation, music, taxi business, and even takeaway, payment," Wen Xiaoguang was not very satisfied, he directly interrupted a Japanese young man who was making a report,

LINE recruits most of the Japanese people, even the middle and senior management such as the deputy general manager, in order to make products that meet the habits of Japanese people.

"These businesses are very good, and in our subconscious mind, the music and animation market in Japan is huge, and I think it's good," he said, turning his gaze to Kim Beom-so, "but I said it a year or two ago in Beijing...... It's what kind of company we want to make LINE. ”

"At that time, the answer was a tengson-like company, and because of its social status, it could enter various fields in a big way, but is it still like it now?"

Wen Xiaoguang lit the table, "To put it mildly, you are under the pressure of expanding your business, and you are investing in all the fields you can think of, I just saw finance and e-commerce." ”

Suddenly, there was silence in the conference room, and no one dared to say a word.

"It's impossible to succeed with a simple imitation, Tengxun has a huge income from games, but you all know the development of online games in Japan. ”

This is a country where end travel is all the rage.

And the size of the population is not the same, behind the size of the population is the size of the market, although Line also has a business in other countries, but the total population may not be as large as the Yangtze River Delta and the Pearl River Delta.

Since Wen Xiaoguang has criticized, as the boss, he has to give suggestions for correction.

However, Jin Fanxiu is a little confused, it is true that he has a lot of autonomy in the content of his work, but he will report the situation quarterly, such as entering a new field, the headquarters must know,

Or is it ...... Is it because they themselves have not done a good job?

In fact, because of his backing on Weituo, Jin Fanxiu's expansion pace is more radical than the line in the original time and space, and Wen Xiaoguang has his reason to step on the brakes.

Because the morning meeting was not pleasant, and even the canteen was tense at noon, the reason was simple, since the big boss was not satisfied with the expansion of some businesses, then it would definitely be stopped, which meant that some departments were not needed.

In a small area, Jin Fanxiu went to see Wen Xiaoguang again, this guy hadn't eaten lunch yet, he was frowning through various reports with Erlang's legs crossed, and when he saw people coming in, he didn't raise his head and continued: "...... For LINE, Beijing has never wanted it to become a foil for WeChat, our goal has always been to cultivate it into an East Asian social hegemon outside of Chinese mainland, of course, in the world, social itself is not profitable, which is also your practical difficulty. ”

Whether it's the case, once the revenue is increased through advertising and other means, the sacrifice is the user experience, so whatsapp sells well and is lost to big companies like Facebook, they have a way to make money,

WeChat was originally alive in the hands of Tencent, because it was also a large company that could use it to make money in other areas. As for Wen Xiaoguang's hands, this guy has a prophet, so he used traffic to make headlines, and Douyin also found a way to make huge revenues.

It's a different story for Kim Fan-so.

"As for the positioning, maybe we didn't think clearly enough, Line's choice is indeed too traditional and conservative. ”

Traditional and conservative?

Wen Xiaoguang chuckled, "You want to say that social software companies are nothing more than music, animation, and games, right?"

Of course, Jin Fanxiu will not directly say 'everyone does this', which is equivalent to saying that he is incompetent.

But this is the case, and he did not deny it, but remained silent.

Wen Xiaoguang raised his head and put down the things in his hand, "Looking at your numbers, I really want to rudely cut off the business with the biggest investment, but it's up to you to choose, you must not do everything, I believe that whether it is a taxi or a takeaway, we will make money, but in the end we will be confused." Yesterday Kazuo Inamori said that the most feared thing in doing business is not backwards, but left and right, and attacking everywhere looks like moving forward, and in the end you can't find the direction forward. ”

"Mr. Wen, you are also a shareholder of Uber. ”

"Well, I know, so I let you choose, you can sell Line's taxi business directly, or cooperate with them to set up a new company. ”

Generally, they will choose to sell directly, and they are only in 2014 and they have room for value.

Wen Xiaoguang didn't want to lose his temper all the time, "I'm generally very satisfied with your work, the performance of the line in all aspects is very good, the strategic face is just a hidden danger that I am worried about, and most of the business is valuable." ”

Now on the surface, the company is still thriving, and the market valuation is wave after wave. The blurring of strategic faces is a problem that will lead to the future, and it is easy to form a vicious circle, which is the dilemma of the line in 2018 and 2019.

Jin Fanxiu is also under pressure, "If you are afraid of risks and limit investment, many fields will be snatched away by others." ”

"You chose to do it just because you were afraid that others would take possession," Wen Xiaoguang asked rhetorically: "This motive is problematic, to put it bluntly, I just don't know what I should do." Isn't it?"

He stood up, "Okay, don't argue about this, find a few directions to cut down, and focus on the rest of the field." ”

He Nan, who accompanied him, knew that when the boss said this, there was no need to argue anymore, it was okay to execute, and if it was not implemented, the person who carried out it would be replaced.

It's also strange to say that when O2O was on the rise, there was such a controversy in Weituo, but Mr. Wen just held it down, and now he found out that Weituo is so healthy:

The two directions chosen have strong revenue growth, and there is no lack of future layouts for payment and cloud computing, while those takeaways and taxis that are on fire in front of them are all entering as strategic investors.

If he had listened to everyone's invitation, then today's Weituo's burden would be a little terrible, so Jiang Fan should have a headache, because he has no spare energy to support Xiaowei Payment.

“...... That's a good thing. "Jiang Fan has always been silent, and he doesn't feel any pity in the face of Jin Fanxiu's slight disappointment, in his opinion, this is really a good thing," I asked once. ”

He Nan was puzzled, "What did you ask?"

"Why don't we do O2O. ”

"What did he say?"

Mr. Wen said that if you see the results in the second half of the year when you do something in the first half of the year, then you don't have to do it, even if it is a small achievement, it is not interesting. ”

He Nan felt that the boss was really fortunate to have a strategic vision, he led the company's goals very clearly, and everyone knew where to go, but he still laughed, "I'm not old, and my brain is really old." I thought you had the idea to call LinePay. ”

"The service objects are different, my target is the Chinese who have come out, what is there to make up my mind." ”

He Nan also hopes that what Jiang Fan said is right, so that the prospects of LINE will be healthier and brighter, after all, this is also the best developed company under Weituo, and I hope that the future is indeed promising.

(End of chapter)