In the end, Yu Wenfei just told Li Xin to wait patiently for the opportunity and continue to polish the product.

In the field of online instant messaging, QQ has become a big trend now, and it is very difficult to really compete with it.

You must wait until the time is ripe to have the certainty of victory before you can confront it head-on.

If Yu Wenfei wants to do any industry, then he has only one goal, that is, the industry first!

He will never be in the second or third position in the industry, if there is no hope of being the first, then it is better not to do it......

The WeChat project, he wants to do, but he is not blindly attacking, everything must be in accordance with the rhythm he planned, and it is not yet the turn of the WeChat project.

............

Before returning home from vacation, Effie approached Yu Wenfei and came up with her first work plan after becoming the manager of the PR department.

Her plan is for the upcoming Spring Festival.

"During the Spring Festival, everyone goes home on vacation and will have more time to surf the Internet. So, I think at this time, it will be better to do a larger event. ”

Sitting opposite Yu Wenfei, Effie said confidently.

"Oh, what kind of activities do you think is more appropriate?" asked Yu Wenfei, looking at her.

Facebook is still lacking in executives, and it is said that it is not the job of the public relations department to engage in activities on the website, but now everything is simple, and Effie will take care of this aspect of the work first, and then there will be a suitable candidate later.

But it's not wrong to hand over these things to her, because the purpose of planning activities is not also to improve the relationship with the majority of users.

In the future, the marketing department was really established, and Yuwenfei also planned to set it up under the framework of public relations.

"If you want to have a good effect, first, the prizes should be attractive enough, and secondly, let everyone have a sense of participation. ”

As she spoke, Effie handed over a thick folder.

After Yu Wenfei opened it, he first looked at the catalog, Effie had already learned marketing and other things, and the plan he made was quite professional, and it seemed that he had put a lot of effort into it.

In the plan, Effie first analyzed Facebook's user group, age structure, occupational composition, education level, etc.

Obviously, the user base is younger, mainly between the ages of fifteen and thirty.

This was also the main group of netizens at that time.

The users are mainly divided into three parts, and the most part is Yuwenfei's fans, among which college and middle school students are the majority, and girls are the mainstay.

The other part belongs to relatives and friends spontaneously brought in by old users, just like Xiaoling is a fan of Yu Wenfei, after she played Facebook, she also brought her mother.

The third part is the celebrity fans.

Facebook's star strategy has been very successful, and since the launch of those celebrities, the already weak growth rate of new users has accelerated again.

Of course, in addition to these three parts, there are also some netizens who come to admire them, or because of a certain point on Facebook, they are attracted to them.

For example, Facebook's beautiful photos are famous on the whole network, and many game otaku will come to "sightsee" in the future.

After reading this, Yu Wenfei nodded appreciatively, this is the prototype of big data analysis.

Although it is still very rudimentary, the direction is right, only by thoroughly analyzing the user, you can launch a variety of activity plans in a targeted manner, and the effect of the activity can meet or exceed expectations.

It seems that I am not wrong about Effie, this girl really has potential.

............

The second part of Effie's plan is the expected effect of the activity.

This is very easy to say, it is nothing more than to enliven the atmosphere of the website, let everyone actively participate, and can form a heat and topic on the network, and then attract new users to join.

However, it is worth mentioning that Effie directly wrote the target data here.

That's 10 million new users over the entire campaign period!

This makes Yu Wenfei a little sideways, the winter vacation is not too long, it will only be about half a month, even if this activity lasts for half a month, if you want the number of new users to grow to 10 million, this is not a bit of a difficult problem, but too difficult!

Is Effie so confident?

He quietly continued to look down, and the following is the core content of the plan, event planning!

When he saw the amount of the activity budget marked by Effie, Yu Wenfei twitched the corners of his mouth, this girl, she is bold!

Because Effie asked for an event budget of up to 10 million!

Is it worth 10 million cash for 10 million new users?

No, it's not 10 million, because according to the natural growth, if you don't do any activities in the half month of the winter vacation, you should be able to increase by two or three million.

That is, spend 10 million in exchange for 7 million new users.

Yu Wenfei thinks that it is worth it!

After all, a new user is just over a dollar, and a fool won't do it.

Besides, if Effie's plan really achieves the desired effect, the number of Facebook users will exceed 50 million.

Forty million and fifty million, that's definitely not the same concept.

In China, there are only a handful of websites with more than 50 million users.

"No problem, are you going to buy 10 million gifts for activities?" asked Yu Wenfei as he looked at it.

"Yes, this event will be divided into three sections, beautiful photo sharing, beautiful literature appreciation, and celebrity family. In fact, it is formulated according to the current main content of our website, and the sharing of beautiful photos is to allow participating users to send more beautiful photos, among which both the Facebook owner who posted the photo and the fans who commented and liked it have the opportunity to win awards. The appreciation of American articles is to guide our website users to write more articles that can resonate with everyone, which is still relatively weak, but it is just the right time to do it in this event. The celebrity family is for the celebrity zone, and I will discuss this with Wu Xiu......"

Effie gushed about her plan, and it was clear that she had really worked hard, and all kinds of data were at her fingertips.

"Very good, this event will be handed over to you, you will be the commander-in-chief, and all departments will cooperate unconditionally! However, Manager Ai, you will also be responsible for the final result. Yu Wenfei sat up straight and stared at Effie with blazing eyes.

Effie's heart jumped, and she bit her lip lightly and nodded vigorously.

She dared to come up with this plan, and she also made a lot of determination, because Effie knew that she was young and could not convince the public at all.

If the work is carried out step by step, it is estimated that there will be great resistance, and the employees under him will disobey the law.

Then, only to take over the general trend of the boss, to hold a big event, to establish their own majesty in one fell swoop.

This is also her vote, Effie wants to prove that Yu Wenfei did not see the wrong person, and she did not rely on relationships to go through the back door to become the manager!