Refer to last year's Super Bowl advertising price point.

The Super Bowl is the finals of American football. The status in the United States is equivalent to the Spring Festival Gala in China.

Almost all Americans watch the Super Bowl.

Either to the scene or in front of the TV.

On this day, hundreds of millions of people will tune in to watch the Super Bowl.

Naturally, with so much attention, the advertising price point is naturally unusual.

There are a total of 77 ad slots in the Super Bowl, but the most expensive is the 30-second long ad slot in the halftime.

This has always been the winner of the Super Bowl.

Last year, the price of this bid was $1.3 million for 30 seconds.

For the price, it's really high.

$1.3 million in 30 seconds, which is too scary for today.

Qin Feng asked Mike to refer to the Super Bowl to set the advertising price, which is absolutely confident in "Survival on a Desert Island".

Otherwise, how could such a price be offered?

But can it really be done?

Mike couldn't believe it.

He thought, would Qin Feng be too confident?

If this is going to get out, the outside world will laugh at it!

Qin Feng waved his hand.

"So it was decided. They will understand the value of "Survival on a Desert Island!" Qin Feng said lightly.

What determines the price of an ad? That's ratings.

Now the ratings are not very high, and they are almost 500,000 at present.

With the sinking of the ship, it has reached 500,000 ratings.

This is indeed a far cry from the ratings of hundreds of millions of people in the Super Bowl.

But that's just the beginning.

Just as Mike expected.

With the TV rush triggered by Desert Island Survival, coupled with the promotion of gambling groups and the promotion of American satellite communications companies on their major channels, Desert Island Survival has begun to attract the attention of many advertisers.

This TV show, they have paid attention to it before. There are still quite a few people watching.

The reason why I didn't advertise much was because the show was too novel. Plus, now that "American Idol" is in the final knockout round, this knockout is too exciting.

Under the madness of "American Idol", "Survival in the Wild" is naturally not so important.

At least, if advertisers want to advertise, the first choice is "American Idol", which has already exceeded 100 million viewers. But "American Idol" is gradually coming to an end.

As we enter the end, although it is already certain that the second season will inevitably make a comeback next year.

After all, this year is so hot, it's impossible not to do a second season.

But that's not now, at least it's the end of the year.

Auditions will begin at the end of the year, and the overall champion will be decided by the middle of next year.

That's pretty much the rhythm.

In this case, they also focused on "Survival in the Wild".

This show seems to be good.

So, they're starting to try advertising.

After all, the world is so competitive, if you don't advertise, you will soon be eliminated.

The market is a big wave, and if you are negligent, then you will be eliminated quickly.

Therefore, you must constantly advertise to make people remember you.

But this question directly frightened them. The most critical advertising price point, which is $1.3 million for 30 seconds.

It's scary.

And the usual normal time period, 5 times a day, each 15-second loop advertising price, if played for a month, it is also a staggering $3 million.

As for the most critical advertising price point, it is the time period after someone is eliminated or faces various unexpected accidents.

This kind of time period is unpredictable. But as long as you can accept the price, then it will help you be ready to give you ads at any time.

And this ad is much more valuable than the 30-second ad for the Super Bowl halftime.

Because, in the 30-second commercial of the Super Bowl, many people may go to the toilet, or get a beer, or whatever. In short, there will be a lot of people in front of the TV.

In the case of "Survival on a Desert Island", an unexpected situation was encountered, such as a player who encountered some accidents due to an accident, such as breaking his leg and facing a crisis.

At this time, the program team will insert advertisements on the grounds that the next shots are not suitable to watch and wait for the relevant information to be processed behind the scenes.

At this time, the audience naturally wants to know what the fate of the players will be next.

At this time, how could it be possible to walk away.

That's definitely not going to go away.

It's impossible to walk away if you want to. Will wait until the end of the ad to see the follow-up progress.

This is naturally more valuable than a Super Bowl ad.

The problem, however, is that while it's more intriguing, you're not a Super Bowl after all. Your price is too high.

This other advertising is also very expensive. This naturally discourages many people.

I always feel that Qin Feng's fees are too high.

Before this, you didn't hesitate to put down your body for $0.02. Now the lion opened his mouth, and it was too dark.

Is there anyone as black-hearted as you?

It's too much money.

Listening to the complaints of some advertisers, Mike was also helpless.

This is formulated by Qin Feng, he is a part-time worker, and he can only execute. You can't go against Qin Feng's wishes.

Therefore, after some consultation, there is still no advertiser who has the courage to advertise.

After all, it really takes courage.

If the show is not so popular and so much money is spent on advertising, the board of directors will definitely be held accountable.

For the sake of their own future, no one dares to be impulsive.

"Boss, there's not a single advertisement!" Mike reported helplessly.

"It's okay, they'll know how good our show is!" Qin Feng was full of confidence.

At this moment, Qin Feng was also watching this show.

After all, it is live broadcast 24 hours a day, never uninterrupted. This show can be said to accompany countless people with insomnia.

At this moment, since the sinking of the boat, the 9 contestants have started a crazy swimming journey.

50 nautical miles, which translates to 96 kilometers.

And the famous English Channel, in general, crossing the English Channel is the narrowest place to choose, only 34 kilometers.

That's almost three times longer.

It is usually crossed across the English Channel, and in general, it takes about 11 hours.

And now, at a distance of 96 kilometers, it is clear that it takes three times as long.

It's almost sleepless, and it takes more than 30 hours to swim.

This is definitely an extremely difficult test for the human body.

Even for nine experts who are extremely good at surviving in the wild, this is a huge test.

Now more than ten hours have passed, and the distance between the nine people is not too far from each other. But I'm getting tired.

Although I can still swim, no one knows how far I can swim and whether I can stick to the shore.

After all, such as crossing the English Channel, it is very well prepared in advance. Unlike this time, they were completely unprepared and fell directly into the water.

Will this time, before they reach the island, they will be wiped out?