Chapter 476: The Grasshopper Shakes the Tree

"Sansan, what if the De Beers family chooses that pair of dog men and women to be their image spokespersons? Do you want to do something?"

Lee Hyo-ri and the other women were a little panicked.

Isn't this a big deal, big sister?

The De Beers family, as the slightly upper-class circles know, is a behemoth.

It is the world's largest diamond mining company.

For more than 100 years, De Beers has been synonymous with diamonds.

More than 60 years ago, De Beers also established a sales organization to distribute the majority of the world's gem-quality diamond embryos, ensuring the stability of the fast-growing world diamond market.

The De Beers family is also a legal monopoly that trades almost all of the world's rough diamonds.

At the same time, De Beers has been able to determine their ability to stabilize diamond prices by maintaining global prices through the supply of diamonds in a central sales organization, whether it is an economic depression or inflation.

Statistics show that for decades, the value of diamonds has increased more than the inflation rate, and investing in diamonds can protect investors' capital from being eroded by inflation.

De Beers has been closely involved in all aspects of the diamond industry, from rough mining to diamond sales.

Through its global network of diamond promotion centres and diamond advisory centres, De Beers speaks 21 languages to promote and promote diamonds, providing assistance and professional advice to the jewellery industry and the media.

The most powerful thing is that they have established aesthetic rules, let consumers know about diamonds, and drive the trend of diamond jewelry.

The De Beers brand takes its name from the pure, flawless diamond jewellery that is endowed with the emotional connotation of love.

The hardness and immutability of diamonds coincide with the public's yearning for love.

De Beers has developed the emotional needs of customers and created a new concept of market through the symbolic positioning of loyal love and the excavation of consumer love elements around the eternal emotional value of diamonds.

This and people's yearning and appeal for emotional life obviously play a role in attacking the heart.

Its style is defined as diamond-grade, timeless and timeless.

It mainly highlights the diamond-like noble quality, dreamy romantic life mood, elegant temperament, exquisite and warm home atmosphere and timeless classic love.

Their targets are urban nouveau riche who pursue fashion information and international taste, urban white-collar workers who are full of petty bourgeoisie, and workplace elites who pursue a decent sense of life.

Based on the national conditions, they absorb European design style, advocate the concept of noble and leisure consumption, direct the products to the high-end market, and win the love of consumers with professional production technology and exquisite display.

Such a behemoth, in the eyes of Lee Hyo-ri and other women, there is no opponent around them.

However, Pingxiang Liuying said: "What are you afraid of, when I become the patriarch of the Pingxiang family, I will step into the ...... Step ......"

Speaking of this, she covered her head and couldn't go on.

Because Wang Zi'an played her a brain melon.

"I asked Baihuizi, and she said that you have been fishing for three days and drying nets for two days, don't try to win against your mother in a few years, you can only wait for your mother to grow old and return to the patriarch of the Pingxiang family. Wang Zi'an said angrily.

Pingxiang Liuying whispered: "It won't take so long, there are too many younger brothers and sisters in the family, so she is very worried, she will age very quickly, and women after forty will age very quickly." ”

Wang Zi'an glared at her: "Do you still want your mother to hurry up?"

"No, no!" "Hiraka Ruzakura hurriedly denied it.

Wang Zi'an wanted to educate her, but he thought about it.

It's important to get down to business.

He asked Li Yihong's contact information for the De Beers family.

Li Yihong asked strangely: "Zi'an, what are you looking for them to do, to fight for opportunities for Shaoshi?"

Ping Xiang Liuying beat people, Li Yihong also knew.

But she can't help it, if it's an ordinary artist, she said that there is no reason to get along with money, and she will beat a stick.

Don't be like a child, if you have a vengeance, you will take revenge on the spot.

But the matter has come to this point, and Pingxiang Liuying is not an ordinary artist in Firefly City, but a sister, one of the bosses.

Fortunately, when the beating was made, the on-site personnel saw it, and there were no reporters.

According to hindsight, there was no surveillance, and no one had time to take a video.

It's just that the people of the De Beers family must have seen it and left any impressions.

"Fight for it, but I don't think there's much hope. Wang Zi'an said.

The fact is indeed as he expected, the De Beers family filming team has reported the Hiraka Ryuzakura beating incident to the top management.

High-level people told Wang Zi'an that this was a serious incident, but they would think about it carefully, and the selected candidates would be announced soon.

As soon as Wang Zi'an heard it, he knew that the other party had already hinted at kicking Shao Shi out.

It's just that people with status speak like this, very tactful.

At the same time, they expressed their desire to buy the diamonds he offered.

In this way, Wang Zi'an knew that he was completely out of the game when he was young.

"Yes, just contact the people below the specific price. Wang Zi'an readily agreed, but he also made his own suggestion in a private capacity: "Sharon Stone is racist and insults all of us Daewoo people, I hope it is not her and her boyfriend who get this opportunity." That is an equal insult to our Daewoo people, you must know that we Daewoo people are the largest consumer group and country of your company's products. ”

The other party probably also knew what Sharon Stone said at the beginning, and said that he would consider it.

Two days later, the sky-high advertising slogan was sold.

"The Diamond is Forever. ”

This is the advertising slogan that Prince Ann gave to the De Beers family.

One word is 100,000 yuan.

It's a pity that after the sale, after this advertising slogan had nothing to do with Wang Zi'an, the De Beers family announced the new image spokesperson of its products.

Sharon Stone and Fair Blomsten.

Wang Zi'an couldn't help but call and ask.

The other party said that this was the decision of the company's board of directors, not an individual decision, sorry.

"Individuals can't decide?" Wang Zi'an asked.

"Yes, Mr. Wang, if you are a senior executive of a company, you will know that some decisions are not led by personal emotions, but driven by interests. The other party replied.

"It's a shame that if it were me, I wouldn't have made that choice. Wang Zi'an said.

"We have our options, you have yours. The other party's words are no longer gentle, they are giants, business giants whose interests are paramount, and celebrities are just the gatekeepers and salespeople they invited.

Wang Zi'an is a very famous star, but what, can he still shout that everyone should stop buying diamonds, and their diamond dealers' diamonds can't be bought?

Ridiculous, the grasshopper shakes the tree!