The next day is a new week, and the busy work is about to start again.

This week, Li Feng has a lot of things to do, and his schedule is almost full. The first thing to bear the brunt of is the affairs of the hometown Nanqiao Toy Factory.

In the morning, the weather was sunny and sunny, Li Feng got up early, and after breakfast, he took the bus back home.

He hadn't been to the factory for several days, and he didn't know how the toy factory had done since the brand plan was implemented.

The three big babies in the factory, although they don't play mahjong now, but the IQ drop is still inevitable, and it is really not reassuring not to take a look.

Now the three major factory directors are responsible for production, and they are unprecedentedly strong in terms of force ratio, but after all, the cultural level of these big men is limited, and it may be difficult for them to immediately switch to the model of Li Feng's ideal professional business manager.

On the other hand, the brand of "Happy Planet" has been created, and the next step is to seize the time to deepen this brand and integrate it into the production of Nanqiao Toy Factory. There is still a lot of meticulous work to be done, and some of this work may only be completed by Li Feng himself.

According to Li Feng's prediction, Nanqiao Toy Factory will further expand its achievements on the basis of turning losses into profits, and strive to achieve a net profit of 300,000 to 500,000 yuan by the end of the year, and the total profit scale for the whole year of next year will reach more than 3 million.

This goal may seem very far away, but it is not impossible to achieve it, at least after the brand is founded, if it is in place, there is still a very good chance.

If the profit in the coming year can really reach the target, then Li Feng can also get a dividend of 300,000 yuan, 300,000 yuan is still quite purchasing power at the beginning of the 21st century, at least starting a small company is not a problem.

Next year, Li Feng's literary website will be officially launched, and the start-up capital will be supported by the performance of Nanqiao Toy Factory, if the performance does not meet expectations, his literary website plan will be frustrated, and even have to be financed in advance, unable to obtain the ideal valuation, which Li Feng wants to avoid.

Half an hour later, Li Feng had already appeared at the gate of the Nanqiao Toy Factory.

At the gate, with the roar of the truck motor, a car of plush toys has been loaded on the road and sent to the buyer.

"Feng Feng, you're here. Li Wanhua sent off the purchasing customer, saw Li Feng standing at the gate, and immediately greeted him.

"Third uncle, what was that car just now?" asked Li Feng.

"It's the customer who purchased 100,000 orders last time and returned them. Li Wanhua's expression looked very happy, "During this time, we have improved the quality of our products, and the reputation has also come out, and they took the initiative to come to the door again, in order to express their apologies for returning the goods last time, this time they ordered 200,000 goods from our factory." Feng Feng, you are still right, quality first, only good quality, things do not worry about not selling. ”

"Yes, 200,000 goods is the largest list in recent times, which shows that our quality has achieved very obvious results. As long as we work steadily, the benefits of our factory can get better and better. Li Feng smiled, "Third uncle, how is the implementation of the brand plan?"

At this time, I saw Qian Houde patting his beer belly and striding out of the production workshop: "Haha, Director Xiao Li, you are back to supervise us again, we are not lazy." We have just completed this large order of 200,000 yuan, and we are about to start preparing the brand plan of the factory. ”

"Hehe, I came back for the brand plan of the factory, time waits for no one, and now it must be implemented immediately. Li Feng said, "Director Qian, how is the relevant work going?"

"Don't worry, the production workshop has been renovated according to your vision, and if you want to produce, you can start the production line right now. Qian Houde said quite confidently, which shows that this work is not far from ten.

The three of them said and walked into the production workshop.

At present, Nanqiao Toy Factory has been divided into two production lines after continuous optimization and adjustment.

One is a traditional production line for the production of traditional plush toys. The other is the brand production line, which is used to produce a series of toys under the "Happy Planet" brand.

In terms of quality control, the factory has also distinguished the two production lines, the quality control level of the traditional production line is relatively low, the production steps are relatively few, and the plush toys produced are only for low-end consumers.

The brand production line is different, the quality control of the whole production line is very strict, the production materials are also different, and the use of higher quality raw materials is mainly for mid-end consumers.

In terms of price positioning, the price of "Happy Planet" brand toys is two to three times that of ordinary toys, and the packaging is in beautiful cartons, which is fully qualified to enter large shopping malls and supermarkets in terms of grade.

It's 2001, e-commerce hasn't yet appeared, and the concept of online shopping doesn't exist, so if you want to sell products better, you still need to go through strong physical channels.

To do physical channels, from the perspective of the characteristics of plush toys, it is still necessary to adopt a cooperative approach. This kind of cooperation is mainly with channel providers and platform providers.

To put it simply, as long as the product can enter the large-scale physical channels such as shopping malls and supermarkets, it can quickly drive sales.

At the same time, with the brand promotion plan of "Happy Planet", on the one hand, it will continue to publish a series of comics on the Internet, and on the other hand, it will not be too difficult for Tianxing Advertising Company to continue to promote the brand image and create a local well-known brand.

Qian Houde took out a sample of a plush toy from the display cabinet in the production workshop and handed it to Li Feng happily: "Director Xiao Li, this is the first sample of the cat, take a look, how is the effect?"

Li Feng played with this cat sample, and couldn't help nodding again and again: "Yes, the workmanship is very fine, the materials are exquisite, and the feel is full, which is indeed very high-grade, in line with the positioning of our brand products." ”

"Haha, it's really not easy to get your approval. Qian Houde's face was full of red light, "In order to produce this cat toy, I didn't close my eyes for three days and three nights, and discussed the production plan with Xiaojun and Wanhua." Finally, the hard work paid off, and after more than a dozen revisions, this sample is not bad, and it will not smash its own brand. ”

"Yes, this first product is very important and is the foundation for shaping our 'Happy Planet' brand, if this product is messed up, then our brand plan will be completely out of play. Li Wanhua said excitedly, "So this time we attached great importance to it and discussed it for three days and three nights before the production plan was finalized." Unexpectedly, the proofing was very successful and fully met our expectations. ”

Li Feng nodded: "This brand promotion plan is implemented by Tianxing Advertising Company, and during this period, the designers of the products have also begun to publish comics with the theme of 'Happy Planet' on the Internet, and are accumulating popularity through the Internet." During this time, we will sample all the first four Happy Planet plush toys, and then enter the mass production stage. ”

The three of them walked out of the production workshop and came to the factory director's office.

"Director Xiao Li, there is another good thing to tell you, you look at our recent sales report. Qian Houde took out a form from the drawer.

Li Feng took a closer look, and sure enough, the results were quite gratifying.