Chapter 40 Primary Market and Capital Operation

Xue Yingying quietly looked at Xue Guoqiang, and her father listened attentively at this moment, like a good student in the classroom who listened carefully, and even the sweet and sour pork ribs on the chopsticks slowly fell down with gravity.

This dad had never been so stupid that she almost laughed out loud on the side.

"However, the high-risk period generally occurs in the monetization process, and some companies choose a business monetization path that is completely inconsistent with their own characteristics, resulting in a decline as soon as they are realized. Li Feng continued, "Some companies have never been able to find a reasonable way to monetize, and they cannot convert a large number of users into business resources. As a result, a large number of Internet startups have died due to unclear business models. ”

Li Feng deliberately raised the tone first, so that Xue Guoqiang knew that Internet transformation was a risky and difficult thing, so that the staff he gave would have greater value.

Sure enough, Xue Guoqiang's face began to be a little solemn, and he touched the slag on his chin with his hand: "That's right, monetization is a big problem, Internet companies are not like operating physical factories, as long as physical factories make products, they can be realized by selling." ”

"Yes, Internet companies don't have physical products, and their monetization is virtual. Li Feng said, "Unless it is a software company or a game company, it can also make a profit by selling genuine CDs, but the current intellectual property protection in the domestic Internet industry is still in its infancy, and piracy cannot be prevented." ”

Although Fang Yuemei is not studying this aspect, as an administrator of Xianhu University, she also has a deep cultural literacy, so when she heard it, she felt that the young man in front of her was not ordinary, just like a professional in the field of Internet entrepreneurship.

"Guoqiang, I think what Li Feng said is very reasonable. Fang Yuemei said, "I told you to be cautious and cautious, but you didn't listen, you had to transform the Internet, and you also returned all the shares of Qichuang, so there is no way back." ”

Xue Yingying, who was on the side, heard it in a fog, and actually had no idea what they were talking about.

It's just that she thinks that Li Feng can talk to her parents directly, this knowledge is really powerful, and her parents are both high-IQ and successful people.

It seems that Li Feng's "review" at the Monday morning meeting is not nonsense, could it really be that there is a deep truth?

Xue Guoqiang picked up the sweet and sour pork ribs that fell on the table and said, "Yuemei, it's not that there is no way out. We both work at Fairy Lake University, and just with our salaries, we are completely middle-class families. I just want to use the money from the withdrawal of shares to pursue my dreams and values in life. ”

"Pursue your dreams, Xue is three years old, you are really funny. Fang Yuemei said noncommittally.

She actually didn't approve of Xue Guoqiang's entry into a completely unfamiliar field, after all, the risk of failure was too great, and her daughter was going to study abroad in the future, the cost was very high, and it would not work without strong financial resources to support her.

"Why did I become three years old again?" Xue Guoqiang put down his chopsticks with a serious expression, "I'm three and a half years old anyway." ”

"Haha, Dad, you're having convulsions again. Xue Yingying covered her mouth and laughed so much that tears were about to come out.

"Li Feng, let you see it, our family is like this, hehe. Xue Guoqiang smiled and said, "In your opinion, is there a good breakthrough in the transformation of the Internet?"

"Absolutely. Li Feng put down his chopsticks and said in a deep voice, "Uncle, I can give you a suggestion, make a web browser." The browser is a window to enter the Internet, as long as you take this window, you can derive a lot of gameplay, and it is not difficult to get a good monetization model. ”

In 2001, the domestic browser market was still dominated by Microsoft's IE, but soon, there will be a number of new browsers based on IE kernel in the domestic market, which will gradually replace IE due to more convenient and rich experience, and carve up a huge browser market.

The browser is an essential software for surfing the Internet, and it is impossible to enter the website without a browser, and it is the general entrance of all netizens, especially before the emergence of the mobile Internet, and there is no convenient mobile phone APP to bypass the browser.

Therefore, in the era of fixed Internet, those who get browsers can naturally win the world.

"Do browsers?" Xue Guoqiang thought thoughtfully, "But Microsoft has built IE into the windows operating system, which has made Netscape, the boss of the previous browser market, go out of business, can it fight a behemoth like Microsoft now?"

"Netscape collapsed not only because Microsoft built IE into the operating system, but also for its own reasons. Li Feng said, "The current IE also has a lot of shortcomings, if you make a browser based on the IE kernel, make a fuss about user operation and experience, it is not difficult to surpass Microsoft." For example, the browser's multi-tab page, this single feature can beat IE. ”

Multi-tab page is to open multiple web pages in the case of only one browser, which is the mainstream browsing method of the Internet in the future, but in 2001, Microsoft's Internet Explorer has not yet been realized.

Therefore, a large number of users complain that as long as they open multiple web pages, the entire operation interface is very confusing.

"Multi-tab pages?" Xue Guoqiang's eyes rolled, and he suddenly slapped his thigh, and his eyes bloomed with a special look, "Yes, such a good idea, why can't I think of it?"

Xue Yingying was a little confused when she heard this, blinking vigorously with a pair of big watery eyes on the side, even Fang Yuemei hadn't thought of the idea yet, and her expression seemed to be thoughtful.

Xue Guoqiang, as a professor at Xianhu University, has been engaged in scientific and technological research and development for a long time, and his comprehension ability is really first-class and powerful, and it can be said that he can understand one point.

"Yes, according to what you said, the company's first Internet product is a browser!" Xue Guoqiang said excitedly.

"Guoqiang, do you really want to open an Internet company?" Fang Yuemei was still a little worried, her husband was shocked recently, it was like a psychopath.

Fang Yuemei's worries are not unreasonable, after all, this field is very risky.

"Uncle Xue, I want to remind you that the Internet is not something that everyone can do. This is a field that burns money very quickly, and if you can't do millions of users, there is no basis for monetization. Once you have a monetization base, your day-to-day operating costs are very high, and cash flow will become a long-term dilemma. Li Feng had to remind.

"Two million, is it enough?" Xue Guoqiang stretched out two fingers.

If Li Feng sees that he will be an Internet angel investor in 16 years, two million will not even be enough to plug his teeth.

However, it is now 2001, the company's operating costs are much lower than in the future, and the competition in the Internet field is not as fierce as it will be in the future.

Li Feng nodded: "As long as the product is good enough, it should be enough." With the current consumption level of two million, there is no need for angel rounds, and if you are lucky, you can even survive the A round. ”

Li Feng's words made the three of them look at each other, and Xue Guoqiang couldn't understand it: "What is an angel round, and a A round?"

In 2001, China's capital market was still in its infancy, and there were relatively few financing channels for enterprises, and the concept of venture capital was far from popular.

The financing method that people are generally familiar with is the "stock listing" based on the secondary market.

The form of non-public equity offering based on the primary market, as well as the angel round, A round, B round, C round, D round and even the listed round of financing derived from it, are not well known.

Li Feng roughly explained the concepts of the primary market and the secondary market, as well as the process and magnitude of financing in the primary market, so that Xue Guoqiang had a general understanding of capital operation.