Originally, during the primary selection of this show, the mentor had no way to see what the contestants looked like, so the possibility of cheating had been avoided to a large extent.

However, in the follow-up links, there is no such fairness embodied, but Chen Ping's planning for the program The Voice of China is also more focused on fairness to a great extent.

In the primary selection stage, the power to select the contestants is almost entirely in the hands of the judges, and the judges have no way to see the appearance of the contestants, so the possibility of cheating in the primary selection stage is directly eliminated.

And after the primary stage, the entire program is almost based on online voting.

Although there are also a certain number of votes in the hands of the judges, teachers and the audience, compared with the number of votes in the online voting, the number of votes in the hands of these people is only a small part, and there is no way to affect the overall situation.

In this way, the fairness of the whole show from beginning to end can be 100% reflected.

On the other hand, the rest of the show also left almost complete video materials.

But if anyone disputes the fairness of this show, this complete video material will become Chen Ping's sharpest weapon to fight back.

It is precisely for this reason that Chen Ping finally chose the show The Voice of China.

Speaking of which, the speed at which the program "The Voice of China" was recorded is simply unprecedented, even in the foreign entertainment industry, similar music talent shows have never appeared.

With such a rapid recording process as Tianyu Entertainment Company, it took less than a month from beginning to end, and The Voice of China has officially started, and many people in the entertainment industry are still waiting to see a good show, and even many people have commented on this upcoming music talent show on unofficial occasions and pointed out that the production process of this program is too short, and it is likely to be a shoddy program.

However, after the official launch of The Voice of China, the effect of the show slapped these critics in the face.

The production accuracy of The Voice of China is no worse than other variety shows, and even because of the investment of Tianyu Entertainment Company at any cost, the sophistication of this show has been raised by a notch, although it is not completely above other variety shows, but in terms of production accuracy alone, this show can definitely be regarded as the top variety show in China.

It is precisely because of this that the variety show The Voice of China has no big shortcomings in almost all aspects, so people can't find too many faults at all.

It is precisely because of this that The Voice of China is almost increasing its popularity at a crazy speed after the first broadcast.

In just a few days, the popularity of The Voice of China has topped the list of almost all variety shows in China, and it is precisely for this reason that the price of Tianyu Entertainment Company has also risen step by step in the process of advertising investment.

In just a few days, Song Xuehua has been in contact with more than a dozen companies, for other variety shows, the more advertisements that can attract investment, the better, and one more advertisement means one more income.

And those large advertisers need to choose among many variety shows, but for The Voice of China, this situation is completely reversed.

At present, it is no longer advertisers who choose variety shows, but the variety show The Voice of China to select advertisers.

After all, it is impossible for The Voice of China to include all these dozen advertisements, after all, the advertisements that appear in a variety show exceed a certain limit, which will greatly reduce the enjoyment of this variety show, and even bring bad feelings to many audiences.

Tianyu Entertainment Company has always paid attention to the quality of programs, and naturally it will not be too relaxed in this regard.

Since November 30th, many advertisers have begun to contact Tianyu Entertainment Company, and Song Xuehua has also begun to be exhausted and continue to contact major advertising companies.

She has received an order from Chen Ping to take down three advertisers at least a week and provide Chen Ping with at least 150 million yuan.

This is not a small number, in addition to the title sponsor, the advertising cost that other advertisers can pay will not exceed 30 million, in fact, now in China, although the concept of advertising communication through variety shows has gradually begun to take off, but the level of advertising costs in China is far from reaching as high as it has been more than ten years later.

You must know that in Chen Ping's memory, more than ten years later, if a variety show in Huaxia can become popular all over the country, then the real income of this variety show is likely to reach as much as 100000000000000000000000000000000000000000000000000000000000000000000000000000000000000

This is an extremely terrifying figure, which also means that the revenue from advertising fees alone is likely to exceed 500 million, or even as high as 800 million.

In the entertainment industry, the results that the top variety shows can achieve are likely to far exceed this number.

However, now, after all, it is only 04 years, even if it is the largest advertiser in China, if you want to advertise in variety shows, the advertising costs you need to pay are generally about 10 million, even if it is some wealthy companies, the advertising costs paid will basically not exceed 20 million.

This is already the top level in the country.

Of course, such advertising costs do not include title sponsors.

The advertising cost that needs to be paid for the title advertising of a variety show that can be popular all over the country is currently about 50 million at the current average level in China.

Of course, some variety shows that continue to be broadcast will not be interrupted in the middle, and if you want to buy the title fee for the next year, it is very likely to reach more than 100 million, such as variety shows like Happy Camp.

The annual cost of title advertising is likely to be as high as 100 million.

However, the variety show The Voice of China is completely different from a long-term variety show like Happy Camp.

The Voice of China is only 15 episodes of this variety show, and if you want to advertise such a variety show, the advertising cost you need to pay under normal circumstances should only be 50 million.

This was already an extremely terrifying number in 04, but Chen Ping was far from satisfied.

When he left Jiangnan TV, he had already made a series of plans for Tianyu Entertainment Company, and in the next few days, there was a variety show on the Internet about the Chinese Voice variety show produced by Tianyu Entertainment Company, which caused many discussions, and a large part of them were caused by Tianyu Entertainment Company.

Even in terms of the Internet, Tianyu Entertainment Company has also increased its publicity efforts, and the hype of this variety show has become more and more popular.

And with the increasing popularity of the variety show The Voice of China, the advertising cost has also been rising, and it has even vaguely begun to break through the highest average advertising cost in China.

On November 3, Chen Ping finally received a call from Song Xuehua.

With Song Xuehua's report on the phone, a faint smile gradually appeared on Chen Ping's face.

I have to say that Song Xuehua, as the general manager of Tianyu Entertainment Company, is also a capable cadre that Chen Ping took great pains to dig up, and his ability is undoubted.

In just a few days, Song Xuehua has signed 7 advertisers, of course, these 7 advertisers occupy different advertising proportions in the program.

Among them, there is only one title advertiser, and there are two that occupy a relatively large proportion of advertising in the whole program, as for the last four, they have little impact on the entire program, and there will only be a very small number of times in the advertising process of the program.

However, the advertising fees paid by these 7 advertisers to Tianyu Entertainment Company reached an extremely terrifying figure.

For a total of 15 episodes of the program, the advertising cost paid by the title advertiser to Tianyu Entertainment Company has reached as much as 150 million, which is three times the domestic average.

Even in the whole of '04, there was no advertising cost that could be higher than such a title advertising cost.

Each of the two large advertisers paid 30 million yuan to Tianyu Entertainment Company, while the other four companies only paid a few million yuan each.

In this way, Tianyu Entertainment Company has directly brought more than 200 million yuan in revenue just this time of advertising investment.

A fraction of it was directly left by Chen Ping in Tianyu Entertainment Company, and the other 200 million yuan was completely withdrawn by Chen Ping directly in the name of the board of directors of Pingyu Group and injected into the investment department of Tianyu Entertainment Company.

As a result, the amount of liquidity under the control of the investment department has reached 250 million.

More than a dozen employees of the investment department have long been dumbfounded, none of them thought that they had just joined Pingyu Group, less than a month, and the amount of funds in the hands of more than a dozen of them had reached as much as 250 million.

Such a terrifying amount of money made them feel apprehensive in their hearts.

However, they also know that there is no real person in charge of the investment department, no one in the senior management of the group holds the position of manager in the investment department, and Lin Yuwei, the real manager of the investment department, has never been to the investment department once, but in fact, the entire investment department is a direct department that is really controlled by Chen Ping.

Without Chen Ping's order, it would have been impossible for them to use the 250 million funds.

However, they also don't know that the investment department has just been established, and the internal team still needs to be integrated, and most of the more than a dozen people in the investment department are stock market traders.

Such a department even seems a little deformed, but at this time, Chen Ping injected as much as 250 million funds into the investment department, and even this figure has far exceeded the amount of liquidity controlled by Pingyu Group now, it is conceivable that Chen Ping must have a plan in his heart that will shock everyone.

It's just that as new employees of Pingyu Group, they don't know what Chen Ping wants to do.

What they didn't know was that at the same time when the 250 million funds were injected into the investment department of Pingyu Group, more than a dozen senior executives in Pingyu Group were extremely interested in it.

However, no one came to ask Chen Ping's purpose, and no one even raised the slightest objection, because they knew very well that Chen Ping had made such a big move on the side of the investment department, and the real reason was only one possibility, that is, Chen Ping needed to use the power of the investment department to bring a lot of liquidity to Pingyu Group.

That is to say, Chen Ping has already planned for the problem of funds in his heart, and he is likely to have seen a peerless opportunity to start in the stock market, with the power of the investment department, and the 250 million funds, in a very short period of time for Pingyu Group to earn a large amount of liquidity, for the development of Pingyun Group in the next period of time.