Xia Yu's question goes straight to the heart of the Financial Times, and Clyde Albert has to answer solemnly.

When the FT Group was in his hands, his idea was to continuously improve the quality of his articles, so the focus was on expanding the target audience of the submissions, working with experts and scholars in economics and business at various universities, as well as elite practitioners in the financial industry.

The gradual increase in sales over the years has proved that he is right in this way.

In the past five years, the quality of the articles in the Financial Times has become higher and higher, various analyses have been penetrated, the reading value is extremely high, the word-of-mouth has naturally continued to ferment, and the number of loyal readers has increased.

So Clyde Albert truthfully stated his practices and thoughts, and looked at Xia Yu quietly after speaking, waiting for Xia Yu's evaluation.

Although he thinks that his approach and method are right, but now Xia Yu is the boss, and the decision is in his hands.

I saw Xia Yu smiling and churning, and before Clyde Albert could be happy, he saw Xia Yu smiling and shaking his head, and his heart hung slightly.

I heard Xia Yu say loudly: "Clyde, your methods and practices have worked well, if it continues to develop like this, the Financial Times will be able to sit in the first position of the same type if nothing else, but his upper limit is also limited, and it takes enough time!"

"I ask you, with the way you say, do you think the Financial Times can become a necessity for people in the financial industry, and can it create its own barriers to prevent other newspapers from surpassing it?"

After speaking, Xia Yu waited for his answer with interest.

Clyde Albert frowned, thought for a long time, and shook his head with a somewhat ugly face: "It can't be a necessity, and there is still the possibility of being replaced." ”

Clyde Albert has the advantage of having the courage to look directly at his shortcomings and shortcomings, and because of this, he has been growing and becoming more and more capable.

After listening to Xia Yu's words just now, he quietly analyzed and found that he really couldn't do what the boss said.

If it follows his line of thinking, it will be extremely dependent on the contributions of major experts and scholars, and if a newspaper spends a lot of money on deadlines, the advantage of the Financial Times can easily be lost.

Without those high-quality manuscripts, the quality of the Financial Times will decline, and the reputation of the FT will easily collapse.

Therefore, according to his method, the risk still exists, and the lifeline is handed over to other people, which is not the behavior of a wise man, and a media company that needs stability cannot do this!

But when there is no other way, his approach is really a good measure to increase sales, which can only be said to have advantages and disadvantages!

"So we have to give the Financial Times an irreplaceable advantage and make it a necessity for people in the financial industry!"

Xia Yu raised his voice and said, with a sense of firmness in his words.

Clyde Albert was shocked, felt the determination of the boss, and was very curious about what the boss said about the advantage.

"Boss, please give me some advice!"

Clyde Albert lowered his profile and humbly asked.

"For example, let the Financial Times create an irreplaceable authoritative stock market index for the entire London stock market, the name can be called the London Financial Times Index, as long as the financial industry practitioners and investors want to study the stock market, they will give priority to the London Financial Times Index, the company will be invincible!"

Xia Yu's eyes narrowed slightly, and he said slowly.

"The Financial Times of London Index?"

Clyde Albert muttered, but her brow furrowed.

If the Financial Times Index of London can be built, there is no doubt that the Financial Times will have a golden body, and no financial newspaper will want to surpass the Financial Times.

However, there are also some financial indices in London today, except for some compiled by financial service institutions, only a few are compiled by newspapers, and they are not very influential.

Clyde Albert has not thought about creating a financial index, but because it is too difficult and risky, so far he has only thought about it and has not really implemented it, after all, he really has no confidence.

Stock market indices are not easy to build, it requires a lot of research and analysis, the data is huge, the research is difficult, and the data is constantly changing, so this work requires a lot of manpower.

A stock market index is an indicative number compiled by a stock exchange or financial services institution that indicates changes in the stock market. Investors can then test the effectiveness of their investments and use them to predict the movement of the stock market.

At the same time, the press, company bosses, and even political leaders also use this as a reference index to observe and predict the social, political, and economic development situation.

The calculation method of the index is generally divided into three types, one is the relative method, the second is the comprehensive method, and the third is the weighting method, which usually compares the stock price of the reporting period with the price of the fixed base period, and multiplies the ratio of the two by the index value of the base period, that is, the stock index of the reporting period.

The world's most famous stock market indices include the Dow Jones Index, the New York Stock Exchange Index, the Standard & Poor's Index, and the Nikkei 225 Index, which evolved using the Dow Jones Index algorithm.

Of course, although the Hang Seng Index is famous in Xiangjiang, because of the size of the Xiangjiang stock market, it is only a little famous in the world.

It is a pity that for various reasons in Europe, Britain, France and Germany have not appeared a price index that is world-renowned and can strongly represent their own stock markets, and this is an opportunity.

If the Financial Times can make it, its reputation will really resound throughout the world, and its influence will spread all over the world.

What Clyde didn't know was that in 1984 the Financial Times actually launched a stock market index, the famous London Financial Times 100, also known as the FTSE 100.

The FTSE 100 is a stock index of the largest hundred companies listed on the London Stock Exchange, a barometer of the UK economy and one of the most important stock indices in Europe.

The FTSE 100 index, together with the German Frankfurt index and the French CAC-40 index, is one of the three major European stock indexes, and is one of the most popular financial commodities for investors around the world, and has also become one of the most important indicators for global investors to observe the trend of European stocks.

In addition, the FTSE 250 and FTSE 350 are equally famous, pushing the FT's authority to the pinnacle and making it famous around the world.

It is for this reason that the Financial Times company was acquired by the island nation Nikkei for 844 million euros.

Of course, none of this Clyde Albert knew.

But Xia Yu is clear, so he has to artificially push the stock index that will not be available for five years to appear in advance!

With his guidance at the key point, the FT Group only needs to recruit people to collect data, and then calculate a series of data such as weights according to the publicity he set, and then produce a stock market price index table.

Boosting the Financial Times with a stock market index that has been perfected over the decades is not too spectacular, and it can definitely hit the ground running.

Clyde Albert took a deep breath and said firmly: "Boss, don't worry, after I go back, I will set up a special project to establish a stock market index research institute." ”

Although he said so, only he knows how much pressure he has in his heart, and this is a huge challenge!

I don't know how much it costs, I don't know how long it takes to consume, and I don't know how much it takes!

Xia Yu bowed slightly, and ordered: "There is no need to set up a department, in order to operate better, you set up a subsidiary, called FTSE Index Co., Ltd., and then complete the company's personnel formation, after a period of time I will give you a material, you follow that idea to build a stock market index." ”

"Yes!"

Clyde Albert was puzzled and curious, but he didn't ask, after all, the material had obviously not come out yet.

......

In the days that followed, Xia Yu searched for and listed the companies that make up the FTSE 100 index according to the situation of later generations.

In fact, as long as the idea of doing stock market indexes is correct, the difficulty will drop dramatically.

The FTSE 100 index selected the stocks of the 100 largest companies in the British stock market, and its constituent stocks covered 9 major countries in continental Europe, mainly British companies, and also included companies in Germany, France, Italy, Finland, Switzerland, Sweden, the Netherlands and Spain listed on the London Stock Exchange.

The constituent stocks of the FTSE 100 Index are reviewed once a quarter and replaced according to the actual situation.

In addition to the FTSE 100 index, Xia Yu also wrote about the planning of the FTSE 250 index and the FTSE 350 index.

The FTSE 250 Index is an index calculated with the objective of covering the 250 largest stocks in addition to the FTSE 100 Index.

The FTSE 350 Index is an index that includes all companies in the FTSE 100 Index and the FTSE 250 Index.

Of course, the FTSE 250 and FTSE 350 are constructed after the FTSE 100.

The most important thing now is to build the FTSE 100 index, which is the essence, and it is also the most authoritative and representative index.

The other two are extensions of the FTSE 100, and Xia Yu intends to continue to expand its influence and coverage after the success of the FTSE 100 and create a strong and wide moat for the company.

Finish the cake in advance and take the path that others can take, so that you can be safer!

In addition to writing the ideas for selecting companies, the planning also includes a series of difficult professional knowledge such as calculation methods, sampling methods, modeling and accounting methods of different indexes.

If you follow the normal process, this can only be explored by practical analysis little by little, and now Xia Yu directly comes up with the results in one step, which directly saves several years of exploration time.

Sure enough, after Xia Yu planned these instructions to Clyde Albert, the latter was shocked, looking at Xia Yu like a god.

Later, according to Xia Yu's guidance and planning, the FTSE 100 index was made that resounded all over the world, and FTSE Index Co., Ltd. also became a world-class index calculation financial institution, and the Financial Times also resounded around the world.

Of course, that's all for later.

In fact, after talking with Clyde Albert that day, Xia Yu went back to prepare, because January 25 was the day when the British Chinese Entrepreneurs Association held a cocktail party!