Chapter 106: Trick Me? Then don't blame me for trapping you
It wasn't until the moment when Chen Geng put all this in front of his eyes that Bernard realized that he had made a stupid mistake, which can be said to be stupid: he underestimated this kid, extremely underestimated.
What Fernandez thought of, the elite who has been doing marketing for many years, did not expect, such as how much negative impact it would have on Ford if this lawsuit started.
If this lawsuit does start, Bernard has no doubt that Ford's peers and competitors will put their hands in their sleeves and watch the excitement on the side, and take a chance to kick Ford hard in both hands - if there is still a chance, then pour a few more pots of fecal water on Ford to make Ford stink for a longer time.
At that point, Ford will face a result that is really as Fernandez said, the damage is only huge and cannot be recovered by millions of dollars, and in order to rebuild its corporate image, Ford will have to spend many additional years and hundreds of millions or even billions of dollars to do this.
Once Ford's top management really listened to their own advice and planned to forcibly seize the design of this "beast" of Fernandez, and Fernandez really planned to fight a lawsuit with Ford for three or five years......
Bernard shuddered: Ford's shareholders don't mind disappearing into the world quietly.
"Figured it out?" Chen Geng said with a smile: "Another reminder to you, do you guess, when Fernandez Company doesn't have much money in its hands, will there be enthusiastic people, such as a famous American barrister who announced to help us fight this lawsuit for free?"
Bernard's face turned white in an instant!
He understood what Fernandez meant, that lawyers all over the world are "all about money", but if someone is willing to help Fernandez pay for this legal fee, these barristers don't mind helping Fernandez to fight a lawsuit "for the sake of justice".
As for whether Ford will be annoyed and angry because of this, and directly let Chen Geng's silent world evaporate, it is even more impossible, because the design of the exterior and interior is not as good as his own intentions will kill the other party?
But Bernard is one of the few business elites in this world, and he took a deep breath: "So, as long as the conditions are right, Fernandez is still willing to cooperate with Ford, right?"
"Of course," Chen Geng nodded, and after spending so much effort, he finally defeated this guy's arrogance: "As long as it is based on the principle of equality and mutual benefit between the two parties, Fernandez Company is willing to cooperate with any company." ”
"OK," Bernard pointed to the "beast" in front of him and said to Chen Geng, "You don't mind if I take a few pictures, right?"
"Of course it's no problem, but ......" Looking at Bernard, Chen Geng reminded "kindly": "I hope Ford can give me an answer before the end of this exhibition, this is no problem, right?"
"Why?" Bernard frowned, although he had just been severely taught a lesson by the other party, this did not mean that Chen Geng was qualified to speak to him in this tone.
"It's nothing," Chen Geng said casually: "It was the people from General Motors who came before you, and I told them that if the current Saab class was given this look......
For the current Chevrolet Saabban to change to this shape and interior? Bernard's pupils suddenly shrank, and he nodded slowly: "I know, Ford will give you an answer as soon as possible." ”
............
Bernard left in a hurry, he needed to send the photos taken together with his report as soon as possible, and urge the management to make a decision, and at the scene, as soon as Bernard left, Rosemary immediately came up, looking at him with bright eyes.
"Why are you looking at me like this?" Chen Geng was a little furious by Rosemary's eyes.
"Are you really going to work with Ford?" Rosemary's eyes lit up with frightening.
"How normal is this," Chen Geng felt that Rosemary was making a fuss: "It's just a matter of spending a few pictures to make a lot of money, so a fool won't do it." ”
"You don't understand me?" Rosemary said angrily, "You can make a lot of money by drawing a few pictures?" Why are there so many people in the world who can draw pictures, but there are few who can make money from this?"
"Hehe......"
Fortunately, Rosemary didn't have any intention of dwelling with Chen Geng in this matter, she pointed to the "beast" and asked Chen Geng: "Is the design of this car great?
After thinking about ......it, Chen Geng explained: "Compare the SUVs that Ford, GM and Chrysler are selling now, and you will find that in terms of styling, our concept of 'beast' can be at least 10 years ahead of them, and it can remain unchanged for 10 years. ”
Rosemary honestly spreads her hands: "I don't know ...... about design"
"Let's put it this way," Chen Geng thought for a while, and simply gave an example: "If you are now preparing to buy a full-size SUV or pickup truck, and there are Ford F-Class, Chevrolet Saabban, and Dodge Durango in front of you, and the shape and interior of one of the cars are exactly the same as our 'beast', and the others are the styles they are selling now, which one will you choose? ”
"Of course it's the 'beast,'" Rosemary said without thinking, "I can't see this 'beast', other pickup trucks, full-size SUVs, etc."
"That's right, that's the truth," Chen Geng nodded, "Do you think, since even you, who are not in the automobile industry, know the power of our 'beast', those guys who spend all day thinking about how to sell cars and how to sell as many cars as possible don't know the competitiveness of this 'beast'?"
Don't look at Bernard's posture that he was going to break his head with me, and he wouldn't even give out $5 million, but believe it or not, if the Ford family had seen the car, they wouldn't have blinked an eye for $50 million. ”
"I don't know anything about cars," Rosemary thought for a moment and nodded honestly, "but I believe what my eyes see...... Isn't it understandable that if the design of this 'beast' is good enough to change the competitive landscape of the existing three auto giants, the three auto giants will definitely find a way to cooperate with us?"
"Well," Chen Geng nodded, thought for a moment, and added, "But if they didn't see our 'beast' with their own eyes, that's another matter. ”
"Got it," Rosemary smiled confidently, "they'll see it with their own eyes." ”
As a true business elite, Rosemary doesn't understand the design side of things, but it's not too difficult for her to get good things where they should be.
"Good!" Chen Geng picked his thumb: "It is worthy of the general manager I chose." ”
Now that Rosemary has realized the great value of the "beast", Chen Geng believes that she can maximize the interests of Fernandez.
Rosemary is indeed full of confidence, but she is still a little worried, worried about whether Chen Geng can still design such an excellent shape.
Chen Geng thought for a while: "Get me a pencil and paper." ”
Mr. Fernandez was going to show himself his design skills on the spot? Rosemary didn't say a word, and personally went to help Chen Geng get pen and paper.
Right under Rosemary's nose, a fierce and memorable 2015 GMC Sierra pickup truck was gradually presented on the A4 paper in front of her.
There is no doubt that whether it is a huge body volume or a square and huge front of the car with great visual impact, this GMC Sierra pickup truck is extremely in line with the aesthetics of the Americans, even if it is just a sketch with a pencil on paper, but under Chen Geng's superb sketching skills, the characteristics and ferocity of this GMC Sierra pickup truck are still vividly displayed.
Rosemary's harness was about to flow, and he pointed to the GMC Sierra pickup truck and said to Chen Geng: "Boss, build it! You must build this car! From now on, this car is mine!"
Chen Geng folded the paper into his pocket in three folds and two folds: "That's not good." ”
"Why?" Listening to the meaning of Chen Geng's words, he didn't plan to build such a beautiful car, Rosemary was suddenly anxious: "This car is so beautiful......
"It's because this car is very beautiful that it can't be launched so quickly," Chen Geng said with a smile in the face of Rosemary's confused and puzzled gaze: "At least after making money from GM five or six times, they are eligible to get such an excellent design." ”
Fishing!
Rosemary was Rosemary in the end, and he immediately understood what Chen Geng meant: at the beginning, give General Motors a design similar to this "beast", and then get a little closer to this car at a time, and get closer to this car at a time, and after five or six or more cooperations, this design was given to General Motors......
The boss is so insidious, a design, he actually plans to sell it five or six times......!
I like it!
"Isn't GM planning to make a lot of money from us on that Mexican production line," Chen Geng reminded: "Then let's not be polite, if they want to make $1 million on us, they must be mentally prepared to be cut off by us $10 million." ”
yes, and that production line from General Motors Mexico.
was reminded by Chen Geng, Rosemary also remembered this incident, Anderson went to Mexico last month, but the result was not ideal, the scrap production line that can only sell for three or five hundred thousand dollars when scrap is sold, General Motors actually opened his mouth to a price of $1.2 million, gritting his teeth angrily, but now......
After glancing at Chen Geng, Rosemary laughed wickedly.
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PS: Brothers, the second shift will be tomorrow morning at 8 o'clock.