Short videos have been made by companies at the physical level, although 4G has just begun to be promoted, but the speed of popularity is very amazing, so there is also soil for survival.

There is only one thing that is not, that is, the user's habits.

Some of the needs of consumers are innate, such as eating and drinking.

But some needs are created, such as the iPhone, before Jobs, no one in the world felt that they needed the iPhone,

However, then there are people who would rather sell themselves for one night and want an Iphone.

The same goes for short videos, in 2014, no one would think that watching short videos is a way to pass the time, and this habit or demand is created.

It takes a lot of things to create demand, and to some extent, genius.

Genius inspiration, genius design, and most importantly, genius leaders, who are as sensitive to consumer needs as Steve Jobs thought people would need iPhones.

For Zhang Nan, the difficulty is not so high, because there is a precedent for Kuaishou, and the basic form of short video can be determined.

In addition, Wen Xiaoguang has set a user group that is completely different from Kuaishou, which is already a clear direction for developers.

However, content platforms have to overcome a problem of 'primitive accumulation'.

Originally, Toutiao grabbed content directly from the Internet, but Douyin can't do that.

This requires a little investment, of course, not to find a team to produce videos themselves, but to invest in advertising and invite all kinds of celebrities to settle in.

These things are all in Wen Xiaoguang's mind, just waiting for Zhang Nan to really take out the things.

Now, time is a little more than he expected.

"According to your requirements, I also gathered the ideas of my colleagues to create such a product, filter technology, adding music is not difficult, and likes and comments are basically not too big, and the existing products are almost the same. ”

There are special people in UI, Wen Xiaoguang's company won't even understand this, in 2014, it's not the first time to engage in the Internet, and it will not be able to make something anti-human.

He's always focused on content.

Because of how the app itself develops the core competition point in the mobile Internet era.

"Just go down. ”

Of course Wen Xiaoguang knows how to use it, and the current video content in it is all some movie clips captured by colleagues within the company, or the video on today's headlines, "Stable, right?"

"It's still in the test, there is a little problem, the music is not rich enough, and occasionally there are stuttering. In addition, the 15-second video and 30-second video you mentioned, the promotion is still limited, and these mechanisms are also being built. ”

"Isn't that still unfinished? The short video, the development of the app itself is not called complete, if it is dry and not interesting, it is difficult to attract users. In other words, it will not be completed one day, because a popular mini-game will soon get tired of users, and we need to come up with new ideas. ”

That is, there must always be a hit.

There are always new ways to play for everyone to follow.

Zhang Nan felt that it coincided with his own thoughts when he heard it, "I was also thinking about it before, and I felt that although we are a content platform, we simply rely on the content uploaded by users to support it, and the randomness is too large to control ......."

Wen Xiaoguang knew that in the original time and space, it was this woman who was controlling this short video giant.

"Tell me about it. ”

"I don't think it's interesting enough, everyone likes different things, but vanity is something that everyone has......"

Li Wenbo originally wanted to ask how attractive this thing was in the short video, but since Zhang Na had already started to talk about it, he listened to it for a while.

Time passed quickly when people were seriously discussing things, the sun outside the glass window changed from one end to the other, and the various lamps in the sky over the city finally lit up in shame.

Kuaishou's Beijing headquarters is as bright as day in the dark.

Weituo wants to enter the field of short video.

It started a few months ago, and it was a secret project at the time, but now it's almost out of the way.

Su Hua was also not sure if the rejection of Weituo would be a choice he regretted.

What he can be sure of is that after hearing that Wen Xiaoguang returned to China, the company was still nervous.

In the past two years, the strength of Weituo has gradually become stronger, and they seem to have only two successful products, WeChat and Toutiao, and a few newborn products that are testing the waters.

However, through traffic, Weituo has incorporated several leading enterprises in emerging industries into its own enterprises.

Even WeChat Pay relies on so many payment scenarios to compete with Ali e-commerce for the market.

This is an extremely formidable opponent,

Just like Teng Xun at the beginning, he was rampaging in various fields with QQ in hand.

Ten years ago, ten years later, the actors have changed, but the drama has not changed.

In other words, did Wen Xiaoguang overturn his previous promise?

People will have some unexpected overreactions under excessive tension, and Mr. Su is also a person.

Micro Extension Building.

“...... June should not be able to catch up, more than ten days can not be completed so many things, even if the completion is very rough, we don't rush to launch this product, must polish a little finer, this is the next few years, micro to come out of the star product, do you know what I mean?"

Zhang Nan nodded, but was also puzzled, "I understand, I understand, but ...... Aren't you in a hurry? Kuaishou's daily activity is growing very fast, if we lose the opportunity......"

"The Internet is essentially business, and business follows the laws of business, and there is a worldwide problem in doing business," Wen Xiaoguang gently interrupted her to alleviate her worries, "This problem is how to make a low-end brand like Xiaomi into a high-end brand like Apple." ”

"The poor are the majority, so low-end products are cheap and generally harvest and occupy the market quickly, but they will soon face a problem, that is, once they are labeled as low, it is difficult for them to let higher-level users buy them. Kuaishou also has such a dilemma, his users and content are relatively vulgar, and give people a deep impression of this, not to mention that we are a few months slower, even if we wait for two years, it can't get rid of this layer of skin. ”

"We take care of the business, you take care of the product, don't worry, just do the product well." Don't worry about promotion plans. ”

When Li Wenbo heard that he was interested, he asked a lot: "Have you a plan?"

Wen Xiaoguang thought of Ding Ying, "I also have a bit of a chess piece in the entertainment industry, and I can get in touch with it recently, I still have this face, right?"

"Looking for a beautiful woman?"

This bald mouth, there are still female comrades, Wen Xiaoguang couldn't cry or laugh, "You are really getting older and worse, what nonsense are you talking about?

Li Wenbo looked serious, "I believe in you." ”

After saying that, he left,

Zhang Nan also left.

Wen Xiaoguang is very unconvinced, is labor and management that kind of person? !