Chapter 521: The Mind of Acquisition (First Update)
"Rolls-Royce...... Bentley...... This is indeed a once-in-a-lifetime opportunity!"
Xia Yu touched his chin, his eyes narrowed slightly, and muttered to himself.
After the Rolls-Royce came out, one of his hearts suddenly fluttered.
He had his mind on Rolls-Royce.
If he can buy Rolls-Royce, for him, whether it is strength or money, or the impact on contacts and influence, it will be huge.
And now is a golden opportunity, the value of Rolls-Royce is at a low point, the most suitable time to buy the bottom, if you miss this opportunity, even if you can buy it in the future, the price will be more than ten times higher.
Since entering the 70s, the British economy has been in decline, especially the first world oil crisis, and the world economy has also fallen into a depression.
In particular, in December 1976, the year before last, John Bull, who had always been extremely arrogant, was forced to lower his head and borrowed 2.3 billion pounds from the International Monetary Fund, but at the cost of requiring Britain to carry out a series of economic reforms.
Affected by the overall economic environment, the UK's manufacturing industry and service industry are all in a dilemma, and Rolls-Royce is no exception, with serious losses.
But Rolls-Royce is related to Britain's national defense and security after all, so the British defense equipment group took over Rolls-Royce and began to reform drastically.
But the reforms are targeted, and the main forces and resources are not invested in the automotive sector.
Speaking of which, we have to mention Rolls-Royce.
The English name of Rolls-Royce is Rolls-Royce, which can be translated into two meanings, the first is Rolls-Royce, the symbol of the automotive field.
The second translation is also famous, which is Rolls-Royce, the famous Rolls-Royce company.
Rolls-Royce is a well-known British aero engine company and the largest aero engine company in Europe, and its various aero engines are widely used in civil and military aircraft around the world.
Rolls-Royce is the world's second largest civil engine company, the world's second largest military engine company, and one of the world's top three aero engine manufacturers.
Not only that, Rolls-Royce is also involved in the UK defence, marine, and energy sectors, and all occupy important positions.
The automotive sector is just one of them.
Xia Yu is a Xiangjiang person, if he wants to buy Rolls-Royce, it will be difficult to climb to the sky, unless the golden opportunity arises in another seven or eight years, and Xia Yu needs to be among the top ranks in the UK, then there is a glimmer of possibility.
But now, don't even think about it.
However, Xia Yu also has self-knowledge, the overall acquisition, even if he has enough funds, he is not qualified, but if he simply acquires the Rolls-Royce car division, there is still room for operation.
Last year, the British Defence Equipment Group stepped in and spun off Rolls-Royce, and the automotive division was spun off into a separate Rolls-Royce Motor Cars, part of the Rolls-Royce Group.
Despite more than a year of reforms, Rolls-Royce is still struggling.
Nowadays, whether it is to agree to the demands of the International Monetary Fund, or the voice of the British people in Britain, or the secret promotion of the British capitalists who initiated it, the call for economic reform in Britain is getting louder and louder.
Thatcher, the Iron Lady who carries the banner of privatization, is getting stronger and stronger, and the Conservative Party is fully supporting Thatcher.
So Xia Yu secretly had an abacus in his heart.
Capital and politics have never been separated, especially the stronger the capital, the closer it is to politics.
If you want to buy the sensitive Rolls-Royce company at this juncture, and the acquirer is still Xia Yu, a British colony, or a yellow person, the resistance will be great, and Xia Yu must rely on politics and connections.
Of course, if Rolls-Royce really can't buy it, it will have to spin off Bentley no matter how bad it is.
Bentley is the only Rolls-Royce Motor Cars brand other than the Rolls-Royce brand.
Walter Owen Bentley founded Bentley Motors in 1919 because of his pursuit of speed, and Bentley embarked on a career of designing high-end sports cars and racing cars.
"It's about building a fast car, a good car, the best car in its class. "It was the founder Walter Owen Bentley who originally pursued the ultimate in excellence.
The period between 1919 and 1929 was the most glorious period for Walter Owen Bentley, as well as his fame as he won almost every prestigious 24 Hours of Le Mans.
Even Bentley still has the image of a "royal athlete" in the car world, because of its own luxury and speed.
It's a pity that in 1931, the poorly managed Bentley Motors Company was acquired by Rolls-Royce for 125,000 pounds, and the automobile production line and engine research and development center were moved to Creweshire, England.
However, Bentley has been under the Rolls-Royce brand for so many years, and Rolls-Royce has really tried its best, and after decades of shaping, the concept of Bentley's luxury cars has been deeply rooted in the hearts of the people.
The concept that is deeply rooted in the hearts of the people is the most difficult to shape, which requires years of accumulation, and it is completely the foundation.
In later generations, how many auto giants in mainland China wanted to build luxury cars in China after spending a lot of money, but unfortunately they were unsuccessful, which shows the difficulty, the brand is the most difficult to build, and it is not possible to have money, and it still takes time to precipitate.
So even if you can't buy Rolls-Royce, Bentley has to buy it.
A few decades ago, Rolls-Royce could have bought the aiguer, troubled Bentley Motors.
A few decades later, Rolls-Royce Motor Cars, which was in a bad run and in a trough, could also sell Bentley Motors to save itself.
Anything is possible!
"If you want to acquire, you must first set up an investment company in the UK, and it is best to go through a layer of camouflage to reduce the resistance to the acquisition. ”
"Let's just decide for the time being, let's find an entry point first. ”
Xia Yu muttered to himself.
"Xia Yu, what's wrong? What are you thinking?"
Li Qian, who was leaning on Xia Yu's arms, heard Xia Yu's muttering, raised her head, blinked her big eyes and asked softly.
Xia Yu smiled slightly, stroked Li Qian's pretty face, shook his head slightly and said, "It's nothing, I thought of something, and you will know it later." ”
"Uh-huh!"
Li Qian nodded her head and said with a sweet smile.
The black Rolls-Royce silver shadow lined up on the street, attracting the attention of many Britons.
Behind the car was the driver arranged by Rolls-Royce Dealership to help Xia Yu drive the car to the designated place.
Soon, the car heard that under the Galaxy Fund station, Xia Yu left three cars for Liu Ji and others, and at the same time left his original two cars for them to use.
Subsequently, Xia Yu and others drove three new cars and set off again, the destination - Huashang Bank.