As the leader of the global e-commerce economy, the global mall has set up branches in major markets in the world, in addition to the United States, a total of three major markets, twelve branches, especially in the Asia-Pacific market, is the highlight of the company's operation.

The Chinese market is large in depth and has a large population, and it is the world's largest market second only to the United States.

But this market is the most difficult, even more difficult than the local market in the United States, Leopold in the process of promoting the company's globalization, has never encountered this situation, has to recognize the status of a local e-commerce company, with which to share this market, that is, Baibao.com company.

And now, a new pattern has begun to emerge, that is, the Taotao network led by Li Feng was born, which suddenly disrupted the rhythm of Rioport's entire year.

Due to the outbreak of Taotao.com, the original duopoly pattern in the e-commerce field collapsed in an instant, and a new challenger rose rapidly, making Huaxia's e-commerce field enter a new pattern of three parts of the world.

This situation came so quickly, so fast that he didn't even have the slightest psychological preparation, and it made Rioport feel in danger.

"The president is right, Li Feng's rise is too fast, especially when he now establishes Taotao.com, clearly involved in the field of e-commerce, and we have launched face-to-face direct competition, if we don't suppress him, I'm afraid it will have an overall impact on our business, if so, it is not only a problem of the Chinese market, but a problem of the global market. Edward, President of Asia Pacific, did not forget to add fuel to the fire.

He also hopes that Leopold will pay more attention to Li Feng, so that the company's Asia-Pacific business can continue to become the company's core business, so that more resources can be tilted towards the Asia-Pacific region.

As a super Internet company with a valuation of nearly $10 billion, it is definitely a giant for the Chinese market. As long as Rioport increases its intensity a little, the competitors in the Chinese market will be overwhelmed by minutes.

Therefore, Edward has been instigating Riopoter to strengthen his attack, and even continued to use the strategy of burning money to drive Li Feng into a dead end.

"2003 is a very critical year for the internationalization of our global mall, in the last year, we have achieved good results in the Europe, the Americas and the Asia-Pacific market, but the Chinese market is a pity. Now the capital market in the United States is looking at our performance in China. I have emphasized in many meetings that our company should strive to go public in 2003, and before going public, it is very necessary for us to win the Chinese market in one fell swoop and enhance the confidence of investors, which is also a real benefit, which is related to the vital interests of all people here. So, you know what to do. Leopold said.

Going public is definitely a matter of life and death for an Internet company. The size of the listing scale directly determines the company's development space in the next few years, so before listing, the company must strengthen its efforts to strive for a bright performance to enhance the confidence of investors.

After continuously conquering the world's major markets, the listing plan of Global Mall has been launched at the end of 2002, which is the most favorable time after many arguments. Therefore, Rioport definitely did not want to miss the launch time in 2003,

Rioport intends to complete the IPO in mid-to-late 2003. Once successfully listed, his net worth immediately skyrocketed, and he suddenly became a super-rich man with billions of dollars, even in the global wealth rankings, at least in the top 100.

To achieve the perfect listing of the Global Mall, winning the Huaxia market is one of the key parts, which is directly related to the stock price of the Global Mall after listing, so for Rioport, the main work in 2003 is in the Huaxia market.

He even did not hesitate to lower his own price and cooperate with Baibao.com, which is still in the growth stage, to recognize its position in the market, in order to achieve better performance in the Chinese market in 2003, so that more investors and investment institutions can see.

However, the emergence of Li Feng's new dream group disrupted his rhythm, especially the amazing repercussions in the market after the launch of its Taotao network, which made Rioport deeply feel the crisis.

It turned out that Li Feng had cleared the shares of Baibao.com and made a gesture of bidding farewell to the e-commerce field, which was just a delaying tactic, and his real intention was to create his own e-commerce platform. Especially after the two major companies competed with each other and burned a lot of money and fell into a state of fatigue, Taotao.com waited for the opportunity to move and won a large market share at once.

If Li Feng is allowed to develop like this, it will not only affect the business of the Huaxia market, but may even affect the process of listing in the Global Mall, which is where Rioport really feels threatened.

"Nowadays for the Chinese market, I think our strategy is to integrate, on the one hand, to integrate with the Chinese culture as soon as possible to meet the needs of the Chinese market, and on the other hand, to strengthen the cooperation with Baibao.com. After all, Huaxia is a big market, and it is difficult for our global mall to monopolize such a big market, which is significantly different from other international markets. Therefore, only by uniting Baibao.com can we jointly dominate the Chinese market. But for other new e-commerce companies, we must resolutely crack down. We must not let any other e-commerce company grow bigger. Sawell said.

"That's true, tolerating Baibao.com is already our limit, and it is absolutely impossible to tolerate Li Feng anymore. Leoper was resolute, "This year, the Global Mall must be listed, so Li Feng must clear this obstacle." Edward, I'll give you a budget of $100 million, which is specifically for the Taotao e-commerce platform and the Fortune Treasure online payment system. On the one hand, we must increase marketing efforts to poach their users as much as possible, and on the other hand, we must strengthen the research and analysis of their business models, so that they cannot throw us away. ”

Edward smiled: "Okay, leave this matter to me, 100 million dollars can indeed do some big things." ”

For the Global Mall, the current liquidity is between two or three hundred million US dollars, and Leoper directly took out 100 million US dollars for Li Feng, which is already unprecedentedly strong, and even surprised many executives present.

Fortunately, Rioport is the undisputed majority shareholder in the company, otherwise the board of directors would not have agreed to this matter.

The Huaxia branch, which has received 100 million US dollars in cash, will definitely hold a large-scale operation.