Ma Jie's heart, which was calculating the price, suddenly became cold......

Shaking his head, he continued to type quietly: Actually, I only care about when Douyin is willing to learn YouTube to do patch ads, and the current ads are too uncomfortable.

Although it has only been a few days, this wave has already made some accounts super fat.

After the advertiser function is rolled out, the most suitable for advertising are undoubtedly those accounts of food, store visits and mukbang, because their videos used to be advertised, but they are free, how sad it is to say it!

But now it's good, especially the big one that has been famous before, and some local merchants are rushing to pay, especially those cafeterias, which are simply grabbing this kind of advertising resources like a new continent. The key is that this kind of behavior will not reduce the pressure of the account in the slightest, and it is simply not too cool! This makes the new accounts of the food category increase sharply.

But other advertisements are more scratching their heads, if you use the video materials provided by the buyer to upload them directly, it's not impossible, but it's too harmful to a limited number of real fans, and it's actually not much better if you shoot it yourself, Chu Yuanxi knows that advertising will be downgraded, and others know it in their hearts.

However, the advertiser function officially launched by Douyin, if someone really comes to eat this crab, the real money is placed on the table, and I can't care about it.

Ma Jie's words suddenly stirred up a thousand waves, and I saw that the mecha god of war Zhang Jinlai sprayed directly: youtube is a long video, so you can use patch advertising, and Douyin's work is only one minute long, who can stand it with a patch in the middle?

Ma Jiexin said that this should be a food broadcast, right? Those who are so opposed to patches should be eat broadcasts! You scumbags don't have a backache when you stand and talk, have you considered the difficulty of advertising our live singing and dancing broadcasts?

Mr. Zhang received a strong response from Wang Jingze: That's it, it's not fun to change to the video of our pen drawings on patches!

Ma Jie just wants to scold the street, these grandsons are simply cheap. Douyin advertisers are under the food account, and another type of beneficiary is comics, they have done all kinds of ads, and they draw them directly, fans not only do not reject them, but also double-click 666, and the effect is very good.

At this time, the big pig's trotters posted a picture, and what he posted was another screenshot in the WeChat group, which was Chu Yuanxi's speech: If Douyin completely copied the advertising mechanism of the turtle, I think the advertising ecology would be better, better than now, and I am also interested in participating. Now......

Mecha God of War Zhang Jinlai: Nima, he doesn't advertise, what kind of fart!

But this time, Wang Jingze didn't support him: he was a KOL and spoke insightfully. Pig's trotter big-breasted brother, why do you go and ask?

The big pig's trotters made a snickering expression: I was exposed after I asked...... But you can ask him to write a breaking article.

The speaker has no intention of paying attention to the listener, Ma Jie is very attentive to how to advertise, and suddenly feels scratching his ears and cheeks, and even looks forward to Chu Yuanxi really writing.

It's a pity that this is impossible, because talking about this thing doesn't have the basic elements of an explosive article, it's just a simple popular science, and Chu Yuanxi has no interest in writing about it.

However, at this time, Chu Yuanxi was comparing himself with Yuan Xu, and it was the advertising strategy that he was blowing. Yuan Yu came to see Zhou Minxi's live broadcast debut in the evening, and Lei Siyun had already gone back with the report when he got off work, and he happened to stagger with her.

When Chu Yuan Xiyuan participated in an event held in Australia, he happened to see Paul Jack, the great god of showing off his wealth on the oil turtle, and listened to him blow the competition. He is a native anchor on the turtle, and his understanding is not deep, and he just used it to deter Yuan Alfalfa.

But this guy's person is really weird.,Addicted to revenge on the turtle.,It's a hostile relationship with almost all the big anchors.,Turkey in the country.,Paul Jack is talking about him in the anchor.。

Yuan Jing also saw Chu Yuanxi's patch advertising, and now she has developed a good habit of humbly asking Chu Yuanxi for advice on professional issues.

I only heard Chu Yuanxi say: "The patch on the oil turtle is a set of logic, which is completely different from Douyin." Douyin is the anchor's offer, the ad buyer chooses the anchor, and then the two parties agree on the advertising material, and directly put this material as the content. The turtle is also self-media, but the advertising buyer provides the material and a single broadcast offer, and the anchor inserts it into his own serious content after selecting the advertising patch, understanding that the content itself is not advertised. ”

Seeing Yuan Yu nodded, he continued: "But it is charged according to the number of times the ad is viewed, similar to Youtu, but there are two rules, the first user can skip watching the video in 5 seconds, and the second ad is not considered an effective broadcast if he does not see 30 seconds, and the anchor can't get the money." Of course, click directly on the patch to jump.,It's definitely an effective playback.。 ”

"What? Isn't this the VIP skip function?" Yuan Yu looked confused.

"No, people are not our glamorous sluts, forcing users to watch 120-second ads. ”

"Then the anchor must not die? According to what you said, all the users skip it, and the advertising fee can't be paid?" Yuan Wei looked shocked, obviously still immersed in the advertising rules of Youtu IQY and Penguin, thinking that free users would definitely be able to provide advertising revenue to the anchor, but it was really not......

"Of course, the anchor blindly chooses the advertisement. This rule forces the anchor to choose high-quality advertising creatives to improve the quality of the ad itself and make users want to watch it. Therefore, the advertisements on the turtle are healthy, because the anchor picks the advertisement, so that the advertising buyer must be well-made and attentive when providing materials, not like us, I am scum and ashes, and the new version of the ship is a brother who will cut me. ”

"It sounds a bit like an advertisement...... Yuan Yu nodded to show that he understood, the so-called CPC advertisement is a click to share the advertisement, send an advertisement on the official account, such as a click of 2 cents, capped at 1000, then finally sent out to the time when there are 6000 clicks, give 1000 yuan of advertising fees, there are 600 clicks, give 120.

In this way, the operators of the official account also have to pick good-looking advertisements to seduce more users to click.

"And that's not all. Douyin's advertising strategy is completely inclined to the anchor, the anchor can swipe the fake amount to ask for a high price, and then pit this pit and that, there will always be fools who will be slaughtered. The turtle is very good for buyers, this 5-second skip is the essence, it not only saves money for advertising buyers, but also can get accurate data feedback, when the user skipped. In this way, the system can not only know whether your ad is good or not, but also know what is bad, and more importantly, it can draw an advertising portrait for the user, and directly and accurately place the advertisement in the future. ”

Yuan Yu really wants to say a ""! But the lady can't say that, none of the domestic video platforms pay attention to big data in this regard, and the three major video platforms are completely black box about this.