What's more, now that the Facebook game platform is newly launched, the payment system has just been launched, and activities are still being done!

At the bottom of the paid page, there is a striking prompt.

"Celebrate the launch of the new platform and recharge with great discounts!"

The content of the discount is roughly that, starting from today, in three days, whether it is recharging or buying golden beans or buying chess and card members, there will be a 30% discount!

After three days, by the sixth day, the margin was reduced to 20 percent.

Six days later, on the ninth day, the margin waned again, and at that time it was only 10 per cent.

During the nine-day campaign period, there will be no more discounts after the end of the recharge.

Sister Hu calculated, now the purchase of annual membership is a seven-fold discount, only two hundred and one, and immediately saves ninety yuan!

Then what are you hesitating about, you can't miss the opportunity and don't come again, and after these three days, you will have to pay more.

Buy, buy, buy!

When Sister Hu made up her mind and was ready to recharge to buy a one-year chess and card membership, she found another problem.

Because she needs to pay online, she was prompted to bind Pudong Development Online Banking to make payments, but she does not have a Pudong Development savings card or credit card......

This is a bit tricky, Sister Hu's heart is itchy, when a person wants to buy something, he often can't wait, and he can't wait to buy it immediately.

This is the case with Sister Hu now.

After thinking about it for a long time, Sister Hu turned her head and asked Xiaoli's mother, "Hey, do you have a card from Shanghai Pudong Development Bank, and have you opened that online banking?"

She asked the right person, Xiaoli's family is a loyal user of Facebook and a fanatical fan of Yuwenfei.

The Pudong Development Credit Card promoted by my cousin personally on the platform, Xiaoli's mother and Xiaoli's father both handled it for the first time, and as for online banking, of course, they did not forget to open it. And they do have this need, Xiaoli receives advertisements and receives remuneration, it is also more convenient through online banking.

"Yes, what are you doing?" asked Xiaoli's mother blankly.

"Buy me something, come, I'll give you cash, you help me pay online." ”

Sister Hu was overjoyed, she didn't expect the problem to be solved so easily.

But she also thought about it, when she was free, she would also apply for a Pudong Development credit card, and it would be a lot more convenient to buy something online in the future.

When Xiaoli's mother figured out what Sister Hu wanted to buy, she asked her in surprise: "Just play cards on the Internet, you have to pay 300 yuan to buy a membership, what a waste!"

Sister Hu disagreed, "Do you understand that this is called paying for interests, didn't your Xiaoli sign up for some piano training, and how much does it cost a month? Besides, there is a discount for recharging now, and it only costs two hundred and one!"

This truth is impeccable, Xiaoli's mother naturally can't refute it, so she can only quietly help her pay online and buy a one-year chess and card membership.

When Sister Hu paid for a chess and card membership, she had already fallen into the "payment trap" carefully designed by Effie and them.

How to make Internet users pay willingly, this is something that every company is studying, some companies can make a lot of profits if they understand it, and some companies have not been able to carry it, and what awaits them is only bankruptcy!

The Facebook game platform has a very good payment base, coupled with a well-designed payment system, it is naturally not difficult to succeed.

Stand-alone game sales aside, because that's not the main business of traffic cash-out, this time, Effie is targeting board game users!

The group of chess and card users is generally older, after all, it is impossible for young people in their teens and early twenties to sit there and play chess every day.

Therefore, most of the users are over 30 years old, with good income and stable jobs.

Because if the job is unstable and the income is very low, naturally there is no leisure to play cards on the Internet, and there is no leisure and conditions.

After analysis, this user group has become a "big fat meat" in the eyes of Effie, which is a gold mine!

It can even be said that every chess and card user has enough potential to contribute at least one annual membership to Facebook Games every year!

How to get these people to pay obediently is another big problem.

Effie and the others have made efforts in several ways.

First of all, the recharge to buy gold beans is actually a disguise, and I don't expect to make much income from it. Because a hundred golden beans for a dollar is indeed not cheap, if the skill is not high or the luck is not good, you can lose it by going to the golden bean farm and playing a few casually.

However, this is not useless, because from here, users can intuitively feel the value of golden beans.

In other words, there is a correlation between the value exchange between the golden bean and the yuan.

The following membership system is the real weapon of "harvesting user wallets"!

The Facebook game platform is not black-hearted, as long as you sign in every day, you will be given gold beans worth at least one dollar, and there are additional gifts every once in a while.

Where to find such a conscientious game platform, send money every day!

Of course, if you have been playing the golden bean farm, if the technique is not too strong, the golden beans sent are not enough.

Moreover, there is additional consumption of golden beans, and every time you play a fight against the landlord, the platform will charge a certain amount of golden beans as a handling fee.

So even if you win or lose in half, the golden beans are consumed unconsciously, as for the kind of master who kills the whole game, don't talk about it, after all, how many people can there be, and the platform doesn't expect to make money from that kind of person, and it's good that most people can keep winning and losing in half.

Chess and card members are the most profitable people!

Through various foreshadowing in the front, when users see chess and card members, they feel that it is still this affordable, which is much more cost-effective than buying golden beans directly.

And the longer the membership, the more favorable the cost, encourage everyone to directly last year membership!

Most users will follow the rhythm and unconsciously aim at the annual membership and start a psychological struggle.

Do you want to buy an annual membership?

Or do you want to buy an annual membership?

If you're still hesitating, that's okay, the platform will push you again and help you make up your mind.

Find out about the nine-day offer.

It also creates a sense of urgency, with a 30% discount for the first three days, which is a huge discount!

The further back you go, the smaller the discount is, and I ask you if you are in a hurry.

So Sister Hu was in a hurry, and she paid for it.

So, I also stepped into the routine designed by the platform......

Everything, with the first time, there is a second time, there is an infinite number of times.

The same goes for paying!

Many Internet companies have spent a lot of effort to get users to sell the first step of payment.

For example, a new user of the e-commerce platform has a wallet post, which is a very classic example of "seducing" users to pay, because no matter how you calculate it, the e-commerce platform is losing money in this transaction. But what do they gain?

Harvest a paying user!

Even if it is just a penny, it means that the user is willing to pay, and it opens up the link of user payment and binds the user's bank card.

This kind of paying user is very rare, and it is also what every Internet company is desperately striving for.

Similarly, there is the most common "six-yuan head charge" in mobile games!

If you open a domestic mobile game casually, the most eye-catching thing must be the first charge gift package, and the gift package will give you something, no matter how much it is actually worth, but it will definitely create a very value-for-money atmosphere.

The copywriting will be accompanied by eye-catching words such as "Super Value 1780%!", "Super Value 3600%!", "Super Value 9999%!", etc., which is the first step to seduce gamers to sell and pay.

Under normal circumstances, if you buy a first-charge package, then you will inevitably continue to pay for "weekly cards", "monthly cards", "annual passes", "daily gift packs", "weekly gift packs", "monthly gift packs", "limited-time gift packs" and "upgrade gift packs......

Endless packages await you......

If the gift package can't satisfy you, boy, don't panic, "648" to find out.

There is nothing that "648" can't solve, if one 648 can't be solved, then two!

..................

Therefore, when Yu Wenfei saw the paid routines designed by the new platform, he smiled bitterly and exclaimed as an expert.

Effie is a girl, I really don't know whether to praise her or criticize her.

It can be said that in 2003, other companies had not yet figured it out, because it involved a relatively advanced consumer psychology, and everyone's routine was not so deep.

E-commerce platforms are still relying on direct discounts to attract people, while online game companies are still selling monthly cards or billing by the hour, and the concept of in-game purchases has not yet been proposed.

But Effie didn't know whether she consulted any masters, or that she had this "talent", so she came up with this set of money-making models.

Of course, whether the user pays or not, it is entirely up to the user's own decision, and the platform will not and cannot interfere.

Even if you don't use Golden Beans, it doesn't mean that your gaming experience is restricted, and the casino can be played casually, just like before.

However, there is no doubt that paid users will have a better gaming experience than free users. Free users can only play at the lower end of the casino, while paid players can go to the Golden Bean Stadium and can go to the tournament!

This brings us to psychology again.

Every "gambler" thinks that his skills are excellent and his luck is against the sky!

Although not all chess and card users are "gamblers", in fact, it cannot be denied that most chess and card users have a gambler mentality.

Therefore, just like Sister Hu, there are countless chess and card users who think that they can win a lot of golden beans in the Golden Bean Field, and they can easily win the championship if they go to the competition.

When you talk to friends and card friends like this, you also have the capital to brag.

If everyone else plays the Golden Bean Field and participates in the competition, and you "touch the fish" in the "fish pond", it doesn't seem that you are not good enough to go to the high-level field to play!