Chapter 675: Untitled

When we start investing today, we do suffer from a certain 'backlash', that is, the invested start-ups are almost not interested in how much money they can provide.

In 2014, just kidding, the last juncture of mobile Internet entrepreneurship, Meituan, Dianping, Didi and other companies that emerged in the past few years expanded wildly, and various money-burning subsidies were taken away.

But if you are a good project, a lot of people will give you money.

Ofo, which originated from Peking University in 2014, is enough to prove that no one cares about this thing this year, but three years later, in 2017, it will become a new four major inventions, and its expansion speed will definitely not be able to get up without big capital behind it.

In 2013, Su Hua was looking for investors everywhere, and he ran into walls everywhere, and he was not good at words, which led to the magnification of this difficulty, but after turning the New Year and paying full attention to short videos, Kuaishou's daily activity quickly exceeded one million. Change was made.

In fact, Kuaishou and Douyin are two paths, the former is to use people to bring content, and the latter uses content to bring people, the same as today's headlines, because of the great emphasis on the importance of the technology of 'recommendation', so the 'attention' has actually become virtual.

To put it simply, when users open the app, they will not look at what content the people they care about, but directly read the recommended content given by the system.

Then for content creators, it will be more difficult to monetize the number of followers.

In the long run, this is a flaw in endogenous logic, because it will gradually lose its appeal to content creators, and it will always require platform companies to create 'hot models'.

However, in the foreseeable future, this is no problem, because the Internet has gone through 20 years, and it has basically not come out of the strange circle of traffic.

Several products developed by Weituo are the source of traffic.

But compared to Douyin, Kuaishou users read more content created by the people they follow, and this road is slower. Quality content creators don't fall from the sky.

Wen Xiaoguang meddled in Kuaishou at this time, the short-term goal is to invest in this company and gather competitors, he will show his strength and encroach step by step, so he hides a medium-term goal.

The long-term goal is to settle down at this time, to see if a pure product manager like Zhang Xiaolong will win in the long-distance race ten years later.

He didn't see this trend when he was reborn, but Kuaishou didn't die, he was still alive and strong, and besides, the countryside surrounded the city was proven by the practice of great men. The strength of the great man after the Long March, who would have thought that the result would be like that later?

So although it is a little difficult, Wen Xiaoguang will not let the investment give up Kuaishou.

"The logic I understand is that Toutiao is a centralized graphic content product, but our content creators can't precipitate users, whether it's them or us, the main way to monetize traffic is advertising, I think in three to five years, advertising will indeed become the main driving force for our revenue growth, but if you lie on it forever rely on advertising is not advisable, this time I was communicating with a person outside, someone asked me, Weituo holds WeChat, Toutiao, the two traffic killers, is it possible that in terms of traffic monetization channels, imagination stops at Toutiao's advertising?"

"I think that's a very good question to ponder. The last Internet product that relied solely on advertising for monetization was called a web portal, where is it now?"

The competition in the Internet industry is huge, and the most terrible thing is that it must not be the same product as you that will kill you, but the one you don't look down on at all.

Li Yidan knew that Su Hua was something she had to do.

At the beginning of 2014, Wen Xiaoguang began to ask X to start the development of short videos, of course, this decision may not be understood by everyone, and sometimes he himself will not say it too clearly, otherwise it will be too much like 'hanging', but people will find that Wen always has this plan.

And every plan is forward-looking.

Zhang Nan said: "We are still working hard to expand Toutiao's revenue this year, ready to enjoy the fruits of victory, Mr. Wen is already thinking about the next road of Weituo after the limit of Toutiao arrives." ”

Li Wenbo smiled, "Each has a division of labor, so you can focus on the present, and let him worry about what will happen in a few years." ”

Wen Xiaoguang actually wants to do a lot.

It's just that time, energy, ability, and financial resources will be limited.

For example, in January this year, Alibaba invested $170 million to start the layout of the pharmaceutical and health industry, and Ali Health came into people's attention.

With China's aging population, this is a very large market.

But Wen Xiaoguang hasn't even learned to understand this aspect, and he doesn't have a suitable talent with executive power, besides, Internet finance and cloud computing have made him very anxious, and he doesn't know what Jiang Fan and Wang Xiaoguang can do in the end.

Although adults want everything, Wen Xiaoguang must make a choice, he may not follow up in this field, but after strengthening Micro Extension, he will turn to artificial intelligence, and even AI chips.

Because the concept of 'making urban life better' is actually digital city management, the initial level is life payment, public transportation electronic payment, and the future trend is actually based on big data as the city brain.

Although this project is thundering and raining, the digital management of the city is the trend. And AI chips are needed in this process.

I didn't tell anyone in the company, otherwise those people would have fainted, how much investment would have to be, of course, for Wen Xiaoguang, it is very difficult to have the fun of challenging, otherwise he would have developed real estate.

From the development of real estate in 2010 to 2019, it is very profitable to buy and sell just hoarding land.

......

......

After the phone call, he called three people back, although only Pei Xiaotong answered in the process, but there were other calls, one was Lu Qin's, he said that a friend saw Wen Xiaoguang contacting investors and asked him what he meant, whether he wanted the C round.

Wen Xiaoguang said that he was just meeting.

There is also his own sister, who has taken on a lot of big customers today, and one by one they do VIP as if they don't treat money as money, and then they actually have an obvious 'set of almost' in it.

This kind of contradiction, because Wen Xiaoxiao felt that she couldn't say everything, but at least part of it was to spend money to make friends with her, and in the end, this friendship turned to Wen Xiaoguang's head.

But on the surface, they all came to seek medical advice, and they couldn't refuse.

So ask Wen Xiaoguang what to do.

Wen Xiaoguang said that he would solve his troubles by himself, the money was yours, and the troubles were mine, how could this be possible?

In fact, he asked his sister to try how to practice the way of doing things as a person with strong resources.

Many big people are very low-key, one of the reasons is to avoid trouble, the reason is also very simple, you brag every day that you have money, then there are more people who borrow money, you brag every day about what relatives are awesome, and that person asks you for more things. For that little vanity, you have to suffer a lot.

As long as he Wen Xiaoguang is not bankrupt, Wen Xiaoxiao will have to face this problem for the rest of her life, so she should have her own set of logic for doing things and behavior.

This third call, he had to return to Fu Youxuan, "I haven't seen you for a long time, let's have a meal." ”

"Good. ”

He didn't reply to Pei Xiaotong because he felt that normal people would not wait for him to call like this.