The future battle of the head is indeed a headache.

Some early signs have already appeared within the company, in fact, the competition between apps is essentially a competition for user time, that is, how long each user will stay in the app every 24 hours when they open it.

Both WeChat and Toutiao are content production, and what they do is to provide users with more 'content' so that they don't easily close the app.

Later, Toutiao and Douyin did it, and many users accidentally found that they couldn't close it at all.

In a way, it's a bit harmful, after all, it's addictive.

But in business, with such daily activity data, advertisers can pay more money and invest in talents to give higher valuations.

When Wen Xiaoguang stopped Lin Changsheng's complaints, the news naturally leaked, and then the headlines really sped up and began to try to operate.

The operation is not a simple meeting for them, but it requires the company to pile up resources, invest funds, or open WeChat traffic, but there is still some controversy.

"It's not easy to be the boss. ”

This is where this emotion comes from.

However, in this controversy within the company, the four words of content production have actually moved to the focus of attention.

Wen Xiaoguang didn't deliberately guide it, but suddenly everyone began to feel that the content was very important.

This discussion began in the product strategy meeting.

"Professional Generated Content. In fact, this word is not unfamiliar,This model is not the first of its kind in Weituo,In the early years, Tudou Youku used PGC to enrich the content of the website,Content production respects originality,Encouraging originality was their basic principle。 ”

"However, although this grassroots creative model enriches the content, the quality is uneven, and it has achieved some success, but also caused a lot of problems, the most important thing is that the information distribution is not 'autonomous' enough, there may be good things, but users can't see it, and can only rely on some popular content producers. ”

For example, Luo Ji thinking.

At the end of 2012, Luo Ji Siwei was launched on Youku, and within a few years, it was broadcast more than 1 billion times on various platforms, and the valuation of this small company has reached billions.

People are only willing to look at Apple and Microsoft, but from the perspective of ordinary people, Luo Ji Thinking is actually a very successful entrepreneurial fruit, you must know that there is only one Bill Gates in the world.

Hundreds of billions of dollars of companies are only met by chance, and most of them are entrepreneurs like Luo Ji Siwei.

Small, light, hundreds of people, billions of business.

In a way, it is more comfortable than the giants.

"At last year's mobile Internet conference, Mr. Wen mentioned knowledge payment, thinking that this would be a field worth trying, and I communicated with Mr. Li of the investment department, and the company is really paying attention to these companies. ”

"Our team believes that Toutiao will have a certain impact on WeChat, but this is a trend, if Toutiao doesn't do it, other companies other than Weituo will do it, we don't compete for those excellent video content producers, they will definitely go to other platforms to distribute their own works. ”

Later, in China, a group of short video entrepreneurs were born, but at that time, their fertile soil was no longer Youku, but Station B.

Bilibili was established in 2009, and has gathered many users in the past few years, gradually showing the potential of a video website for content creation and sharing.

However, it is mainly the younger generation.

All belong to content production, but there is still a difference from what Zhang Yiyi expects at present.

Moreover, although his focus is on content production, it is essentially biased towards information distribution.

Wen Xiaoguang listened all the way, because he felt that he was learning from the model of WeChat to launch WeChat at the beginning, and used content production as a means of promotion.

Wen Xiaoguang said: "Attracting entrepreneurs is a tried and tested method, and I have not changed my idea to let them make money, then it will attract a steady stream of entrepreneurs to produce more content and attract more users." ”

"But I have changed a little bit, I think content production should be taken up a bit bit, or to put it this way: content production plus information distribution. ”

Several executives took notes on the combination.

Wen Xiaoguang recalled the years when he founded Weituo, "In fact, my original idea was to make a content production platform and use data mining to strengthen user stickiness, but this model will still return to the same thing in the end." ”

Mr. Li and several others all had an answer in their hearts, "social." ”

"It can also be said to be a traffic entrance. Wen Xiaoguang acquiesced, "In addition, that time was the early stage of the mobile Internet, and instant messaging software had the opportunity, so I tried to make WeChat." We're lucky to get to where we are today. ”

Zhang Yiyi did not participate in the process of the first two years, in fact, Wen Xiaoguang's thoughts coincided with him, no wonder he set up an X business department and entrusted him with important tasks.

For him, it was a good choice to work in Weituo, now he can do whatever he wants, but it is not necessary to go out, if a person like Wen Xiaoguang has the strength and team to do the same thing as him......

Forget it.

Since you can be like-minded, why do you have to fight against such a small giant with deep pockets.

Wen Xiaoguang did not limit his play.

Then he also spoke, "So this is also the reason why Mr. Wen said why Weituo does not take the same path as Tengxun, because Weituo is in the plan, that is, to take content production + information distribution." ”

Wen Xiaoguang nodded, "I've actually explained it more than once, but at that time, it was difficult to talk about what data mining was, and no one thought that a news app could make you feel pressure." ”

"Now it seems like it's going to be a no-brainer, but I can't figure out what to say at the time. He sighed and finally came over, "So even if the WeChat account is squeezed a little, Weituo must continue to do it, internal competition, reform his own life, Yidan ......"

"Well, you said Mr. Wen. ”

As Zhang Yiyi said, Weituo wants to support some content entrepreneurs, just like we support emoji entrepreneurs, the original intention of Toutiao is not only to show people the news, it has such a function, but at the same time, it is more of an information distribution channel. ”

This should be in line with Zhang Yiyi's thoughts.

"This is the first hand of Weituo, supporting entrepreneurs and trying to attract them to the platform of Toutiao. The second hand is some information distribution platforms, some websites acFun, bilibili...... Although they are essentially information distribution platforms, they are aimed at different groups of people, and children will go to that kind of website. ”

Li Yidan understood, "I will go to investigate it carefully." ”

"The Internet is ever-changing, but to attract users to click, this has not changed, before it was a computer, search is a demand, social is a demand, shopping is a demand, and then it is a mobile phone, and the mobile phone can be taken out at any time, so there is quite a lot of fragmented time, taking the subway, going to the toilet, and flipping through it before going to bed, so the fragmented but interesting content must be able to sweep the user's mobile phone screen, this is the trend I see, the way mobile phones allow people to obtain information has changed. If Weituo can win this field, we will really get out of the dilemma of the Tengxun model. ”

Wen Xiaoguang spoke confidently and calmly, and it was very logical, and all the executives had a clearer sense of the company's development route after listening.

After the adjournment of the meeting.

Li Wenbo took out his mobile phone thoughtfully, and he asked Li Yidan next to him with doubts, "Fragmented time? Do people really have the habit of taking out their mobile phones all the time?

Li Yidan raised his eyebrows, "Uh...... Mr. Li, you are a very professional manager, and you spend a lot of time on work every day, and you will not waste time easily, but I think you can go back and observe your daughter, maybe there will be an answer, or you will take the subway home from work tonight. ”

These masochistic people must use their daily time to the extreme, how can they have the leisure to flip through their mobile phones, so he can't understand it.

And he is too old to know how much fun young people get out of their phones.

Li Yidan gave a very polite answer, embarrassed to say that his boss was no longer young.

Wen Xiaoguang was ready to catch up with this trend in 2010, and in 2012, he was finally able to say a little more specifically, and in two more years, 4G came up, and after the network speed improved, short videos will be more revealing.

"I'll go find Mr. Wen, Mr. Li, you think slowly. ”

When they knocked on the door, their Mr. Wen was on the phone, and Zhang Yiyi was also there.

The boss is really busy, Wen Xiaoguang hung up the phone and said, "Just tell the two of you first, you may not be able to find me on the 17th of this month, don't arrange work related to me on that day." ”

Originally, Song Yiqiu was going to inform the others, but these two were there, so Wen Xiaoguang said it first.

"Okay, let's talk about it, what's the problem?"

Zhang Yiyi mainly came for the budget, saying that there are so many bells and whistles, content production, and information distribution, all of which require money.

Li Yidan's purpose is also within her own work, "Mr. Wen, I was thinking about the content production mentioned in the morning meeting, and it seems that our focus is only on the scope of entrepreneurs. ”

"Go on. Wen Xiaoguang vaguely sensed that something seemed to be missing.

"But every day every user gets more than just those fragmented entertainment things from their mobile phones, the content should include movies, TV, music, games, ......."

"Do you think our company should make a layout in these areas?"

Li Yidan nodded, "Because I thought that you also made investments in film and television, which is also part of the content." ”

That's a good point.

"It's impossible to play games, and we're going to let Tengxun block them, so you have to take into account Tengxun's approach in the future when investing in some platforms with game content. ”

"Will they be completely blocked?" Li Yidan raised his eyebrows, as if he was a little unsure that there would be this possibility.

"Definitely. As for the rest, I think Weituo doesn't want to grasp all the content production in our hands, we don't produce it ourselves, just like some film and television content on Toutiao, which is grabbed from the Internet. Therefore, Weituo will not make movies, TV series, or the entertainment industry. ”

"We don't produce content, we're just porters of content. ”

This familiar word made the two laugh, but Li Yidan still summed it up, "But we must maintain a good cooperative relationship with them." ”

Wen Xiaoguang leaned back in his chair, "Unless the board of directors asks for it, don't think I'm involved in the entertainment industry, Weituo is already a regular company, no!

Zhang Yiyi said with a smile: "Actually, it is quite needed, Mr. Wen has a good image and good popularity, and casually communicating with some celebrities will have a very great effect, just like the early star strategy of Weibo, with public figures settled in Toutiao, there will be a leading role." ”

......

"Despite WeChat, these people still want to take advantage of this handsome guy's hue !!"

......

"All go to work, lack your money, or lack your traffic, get out of the calf!"

The Voice of China has already made today's headlines popular, and they are still thinking about fart.

Wen Xiaoguang twisted them all away.

It's not that he's unprofessional, the main thing is that today's headlines are different from Weibo, Weibo is really a place for gossip, and it's very useful to invite celebrities, but it's not a 100% match with them.

......

However, regarding the influence of Wen Xiaoguang's IP, in fact, more than people in the company want to use.

People outside the company want to use it too.

The internal Wen Xiaoguang can be controlled, and now the traffic attracted by Weituo is very sufficient, so there is no need to ask him to sell his face again.

But friends from the outside, it's hard to refuse.

Everyone came out to mix, he Wen Xiaoguang is a cow to the sky, and he can't give everyone face.

It's not like there's a good line.

What are rivers and lakes?

The rivers and lakes are the sophistication of human feelings!

For example, Pan Shiyi wants to get an entrepreneurial community and rent a house to entrepreneurs, so call him and say, come on, come on, you will be a guest at this entrepreneurship forum and talk about entrepreneurial experience.

Wen Xiaoguang's image is suitable, the company's resources are suitable, and there are many entrepreneurs who invite him to come, do you say you want to go?

Again,

On August 17th, Lei Jun's hard work day and night Xiaomi Mi 2 was finally released.

Because of the special partnership, Xiaomi mobile phones directly come with WeChat and today's headlines, he called you to ask for the time of Friday, you said you want to go?

In some cases, a local leader came to inspect and visit the company to see how WeChat uses the platform to provide services to the government, which ...... After all, the people led by our party are coming, and Wen Xiaoguang will not appear?

In addition, the official came to tell you, what kind of construction is the country ready to promote recently, it happens that Micro Extension is in this field, listen to the voices of various groups, Micro Extension represents private enterprises, it is best to have a speech.

Saying it's the best, it's actually asking you to go.

Wen Xiaoguang looked around the company, except for him, who didn't have anything to do?

......

"Your troubles are the norm for entrepreneurs. Lei Jun has a strong affinity, and he also has a summary, "And a while ago, everyone knew that you Wen Xiaoguang could speak well, so naturally he thought of you more, which is the same as coming out to drink, either 0 glasses, or countless cups." You have no particular reason, and if you refuse, it will upset others. ”

Wen Xiaoguang walked backstage with him at the press conference, and he shook his finger and said: "On my good day, the first saboteur is you." ”

"Hahaha. ”

Many people around laughed.

Wen Xiaoguang actually knows it, but he will still concentrate on the company for a while, and the social activities in private are okay, and the leader comes to say hello, no problem.

But public TV shows are fine, unless it is really impossible to refuse.

For example, Lei Jun asked him to appear at the Xiaomi 2 press conference.

Xiaomi's best-selling has actually brought benefits to Weituo, and many users have bought Xiaomi mobile phones so they use Toutiao.

"Brother, don't be shy, you're an old girl on a sedan chair, what's the twist? Now the mobile phone industry is fiercely competitive, and the pressure is great, I invite you to come, why do you have to say two sentences, you know that Xiaomi has not done any advertising. ”

Wen Xiaoguang patted the eldest brother on the back, "I know, what Mr. Lei is pointing to is my fighting direction." You go down, I'll watch you perform below. ”

In just two years, Xiaomi's development is super rapid, and the venue outside has long been crowded, and 12 years is the peak of Xiaomi's hunger marketing.

How many college students want to buy millet, can you grab it?

So in addition to the scene, there are many people who are waiting in front of the computer to see what good things they can buy in 1999.

......

......

"Did you see it today?"

Last weekend, Cui Min and Xu Nanyi discussed it, although they were ready to do that, but they still needed time, to put it bluntly, the probability that Wen Xiaoguang would refuse because he was not available was very high.

"I came to have a light meal at noon, and I didn't come in the evening, I don't want to ask, but now it seems that I left the company in the afternoon, and now I am at the scene of the Xiaomi press conference." ”

Cui Min glanced at the picture on the computer and hit the scene, "Did you see someone else?"

Xu Nan nodded, "See, after Lei Jun entered, the camera swept down to Wen Xiaoguang sitting below, and gave a close-up." ”

"Really good, you see who people see when they leave the company, and then look at us. ”

Xu Nan smiled and said, "You're insane, what are you doing when you're idle." ”

"It's not a comparison, don't you think that if you watch too much, there will be a kind of doubt about what I'm doing alive?"

"I don't think much of it, I have this suspicion too. ”

......

"Hey, it's hard to buy a Xiaomi phone, why don't you ask him if he has it?"

"Crazy, 2,000 yuan mobile phone to trouble others. ”

"Then why don't you buy this press conference?"

Xu Nanyi also confessed, "He will definitely show up to speak." ”