Li Yan felt that his head was squeezed by the door, so he believed that the two women in front of him would take him to make an appointment early in the morning. If it's really an appointment, maybe it's also an appointment!

Fortunately, Li Yan didn't stay in the car for too long. The car turned straight into a parking lot.

Looking at the scene in front of him, Li Yanleng tilted his head and pointed to the outside of the parking lot and asked, "Are you here to take me to see Li Gengxin?"

Dejuquan's gold-lettered signboard shimmers in the morning sun, and the three big characters of Dejuquan also seem to tell his rise and fall of glory and disgrace in the past century.

Back then, in response to the call of the country. When Deju is a joint venture of the whole company, gongs and drums and firecrackers are beating during the day. As for what the situation was at night, who knows? In short, Deju has gone through ups and downs all the way in the past century, and it is not easy to get to today.

"I said it all, Sister Wu made an appointment with a big beauty for you!" Bi Peilin parked the car, turned around and looked at Li Yan, smiled strangely and continued: "Didn't you want to make an appointment?

"I don't eat spicy strips, what's the appointment?" Li Yan smiled bitterly and muttered to Bi Peilin. While speaking, Li Yan thought of the word "about" written on the brand-new packaging of Weilong spicy strips that he saw in the supermarket.

"It's not about Li Gengxin, you'll know when you go in. It's really a beauty!" Wu Zhilin snorted coldly, and when he finished speaking, his eyes stayed on Li Yan's face, as if he wanted to say something. But in the end, the words were not spoken......

Li Yan read the resentment in this look at a glance.

When I walked into the gate of Dejuquan, there was a figure in a suit who looked like a manager guarding the door. Seeing Wu Zhilin and Li Yan, they were just stunned and hurriedly walked up and beckoned everyone to go to the office area behind the restaurant.

While walking, Li Yan watched.

The office area of the restaurant is naturally different from the office building, but the queen face of the Fulitang in front shows the traces of time. As soon as he went up the stairs, Li Yan looked up and saw a woman in the clothes of a working woman standing at the top of the stairs.

This woman doesn't look very old, and the age of thirty is the prime of a woman's life. After seeing Li Yan, the woman smiled and walked down the steps for a few steps, and said to Li Yan: "Welcome Mr. Li, it's really presumptuous today." ”

Looking at the woman in front of him, Li Yan was a little embarrassed. Although I didn't know her, I still smiled and said, "You're welcome......"

Wu Zhilin said lightly next to him: "Mr. Yang, you're welcome." ”

"Mr. Yang?" After a flash of thought crossed Li Yan's mind, he glanced at this woman, and a name came to mind.

"Yang Hongli?!" The name turned around Li Yan's mouth three times, and in the end, Li Yan didn't call out the name.

The office is not very big, but it is better than the accumulation of quaint heritage. Everything seems to be full of an intellectual bookish atmosphere. It is fundamentally different from the general manager's office of a general hotel.

A century-old store with extraordinary heritage.

Yang Hongli was making tea for Li Yan and others in the office, and entertaining them to eat fruits.

When Li Yangang felt uncomfortable because of Yang Hongli's excessive enthusiasm, Wu Zhilin sat aside and picked up the teacup and gently grated the tea leaves and said, "Mr. Yang, shouldn't you ask us over this year to drink tea and chat?"

After Yang Hongli glanced at Wu Zhilin, he snorted. Turning around and walking to her desk to pick up two documents, she first glanced at Li Yan, and then her eyes crossed the faces of Wu Zhilin and Bi Peilin, then she nodded and said: "This is the performance report of Deju in the first half of this year released in late August. ”

As she spoke, she handed over both reports to Li Yan.

Li Yan picked up one, and after handing the other to Wu Zhilin beside him, he looked down at the report.

When he got the report, Li Yan knew that Dejuquan had a history of more than 150 years. It is indeed a century-old brand that is long enough, but this report makes Li Yan can't help but grin frequently.

The performance report in Li Yan's hand shows that Dejuquan's revenue in the first half of the year was 800 million yuan, but the year-on-year growth was only 1.4 percent, and the net profit was even less. There are only more than 70 million but less than 80 million, and such a set of figures has increased by 1.2 percent over the same period last year.

After a few glances, he looked up at Zhengzheng Yang Hongli. Li Yan understands the fact that Dejuquan has really stagnated for six or seven consecutive years.

Li Yan couldn't help but complain in his heart, is this still the Dejuquan who has stood at the peak several times after being listed?

At the beginning of the listing, Li Yan remembered Dejuquan very clearly. The stock price has been soaring, from their revenue of nearly one billion in the first year to nearly two billion five years later, Deju Quanke has really stunned many investors. Even a handful of analysts at the time said that a time-honored brand that bought ducks was comparable to the growth of high-tech companies......

Even some well-known analysts in the market pointed out that just when the outside world thought that this hundred-year-old duck still had combat effectiveness, Dejuquan had actually entered a bottleneck period early!

Holding the performance report in his hand, Li Yan sighed softly. Of course, Dejuquan is not an exception, and many listed companies in China are not in this case, and they have even deviated from the bottom line and done things that hurt everyone, including themselves.

Li Yan is not unaware of today's situation. In response to this situation, Dejuquan's stock price has a direct response. No one is a fool and will jump in front of the pit without hesitation.

Li Yan remembered that although the latest price of Dejuquan had risen slightly from the previous trading day, compared with the original peak of 78 yuan, the value of Dejuquan today has fallen by more than 80 percent.

Yang Hongli held the teacup, glanced up at Li Yan, and said slowly: "We have sixteen subsidiaries that have lost money, and we have been growing weakly for six or seven consecutive years, and we have reached a critical moment today. ”

Li Yan snorted, he didn't think that Yang Hongli was just talking casually. These contents are clearly marked in this performance report in my hand.

Deju has opened two new direct enterprises and three new franchise stores. As of the time of the report, there are a total of 119 member companies of Dejuquan, but the profit is ......

"It's not that we haven't thought of a way, it's just that we ......," Yang Hongli sighed and continued, "From the layout of the store to the launch of various dishes, the result is not what I want to see. ”

Bi Peilin suddenly interjected and asked, "Don't you have a chef Li Gengxin, who is the most powerful chef in China!"

Gently kicked Bi Peilin with his foot, Li Yan couldn't help but mutter: "Li Gengxin is covered in gold, and how many gold bracelets can he make?"

Yang Hongli stared at Li Yan, nodded and said, "Yes, it's covered in gold, and how many gold bracelets can you make?" After saying this, Yang Hongli pointed to the performance report in Li Yan's hand and said, "I think you should have found out, from."

Judging from the content shown in the consolidated income statement, in recent years, our operating income and net profit have been decreasing year by year. The profit is always between 100 million and 200 million yuan. In recent years, our Dejuquan's performance has always been in a state of stagnation, and we want to achieve the 2 billion revenue mark expected by investors, which has also become an untouchable goal. ”

After saying this, Yang Hongli lowered his head slightly and sighed.

Wu Zhilin and Bi Peilin glanced at Yang Hongli blankly, but Li Yan did know why Yang Hongli was like this, thinking that Yang Hongli stood in front of all the media and said: "Two billion is the dream of the board of directors and management in the past few years." If you say that the dream of Huaxia flies for nine days, then your dream of gathering all virtues wants to fly to the green clouds with you!"

Li Yan closed the investment report in his hand and said lightly: "Anyway, I saw in this semi-annual report that the impact on net profit of more than 10% of the 34 subsidiaries, found that 16 subsidiaries are in a state of loss. Moreover, I even saw that the store outside Shanhaiguan also lost more than 2.5 million. ”

Yang Hongli nodded and said: "The media has actually been tracking and reporting on Dejuquan's affairs, and many people know that Dejuquan's stores outside the capital are at risk of "not adapting to the water and soil". ”

"Actually, you should know, as a consumer. Quanjude outside the capital, the taste is not satisfactory to everyone. Even I know that while Dejuquan outside Beijing is suffering from controversy, another indisputable fact is that ......" Li Yan lowered his head and pointed to the investment report in his hand and said: "The vast majority of revenue comes from Beijing. ”

Bi Peilin suddenly asked with a puzzled expression: "Didn't you introduce some kind of investment fund?"

This was a bit heart-wrenching, and Li Yan was just about to glance at Bi Peilin. Yang Hongli said with a wry smile: "You know that we have introduced a strategic investment fund, don't you know that a good life seems to be never long for Dejuquan? At the beginning of this year, people announced a notice of the share reduction plan. ”

"Ran away?" asked Billelyn in a muttered voice.

"Well, people disclosed in the announcement that within six months after three trading days, they reduced their holdings of all the shares of Quanjude through centralized bidding transactions, block transactions or agreement transfers......" Yang Hongli didn't finish speaking, and Bi Peilin then asked: "Is it all over in three months?"

"I wish they had left, but they have only reduced their holdings slightly. Later, people plan to take advantage of the fact that Deju is not good, and directly replace it!" After Yang Hongli finished speaking, his expression was obviously a little wrong.

In Li Yan's view, it was completely the expression of the ancestors' century-old foundation being ruined.

"What have you done in response to these situations?" Li Yan asked with a frown.

Yang Hongli shook his head, and at this moment, he no longer had the sassy and heroic appearance of a mature professional woman. She said softly: "I made an outside acquisition according to the current Internet trend!"

"It's a pity, all your takeaway purchases have died, right?" Li Yan asked rhetorically.

Li Yan has heard too many stories about Dejuquan, and the earliest history of Dejuquan can be traced back to the third year of Tongzhi in the Qing Dynasty. The first generation of the Yang family was born by chance, and Yang Quanren bought down a shop called "Quanjude", which was difficult to continue due to poor management. At the suggestion of Mr. Feng Shui, Yang Quanren renamed "Quanjude" to "Dejuquan", which naturally means "gathering all with virtue and making money with virtue".

Even for a long time, Dejuquan and the roast duck in the capital are like the heads and tails of a poker, always tied together. When it comes to roast duck, everyone will inevitably think of Dejuquan. The Yang family and the roast duck are also the business cards of the capital.

But now, under the problem of sluggish performance, it is not easy for Dejuquan to actively seek new growth points.

In the past two years, Dejuquan has invested more than 10 million yuan in more than 10 million companies to be responsible for Dejuquan's Internet operations. Dejuquan's takeaway has even launched several major takeaway platforms. It's just that this combination of tradition and the Internet has been broken in a year.

However, this time, the combination of "tradition + Internet", Yage Technology, died only a year later.

After more than a year of operation that failed to meet business expectations, Yang Hongli now seems to have completely abandoned the Internet plus model.

"Do you want to hear my opinion?" Wu Zhilin's words suddenly broke the peace.

Yang Hongli glanced at Wu Zhilin, nodded emphatically and said, "Of course I want to hear the opinions of the two-faced people!"

"It's not very good, maybe you don't want to hear it, don't you know that one of the reasons why Dejuquan has been criticized is that the price is too high, too far away from ordinary consumers? I don't talk to you about consumption upgrades and consumption downgrades, I remember last year I saw your dishes on the takeaway Pingtian. Your prices are on the high side. The whole roast duck was more than 200 yuan, half of it was sold for more than 130 yuan, and other ordinary individual dishes were in the range of 40 to 60. The price has actually stopped many people from ordering food."

"Price...... Don't you think that our golden sign of virtue and gathering is ......"

"What else do you have besides the sign? Roast duck?"

Yang Hongli was silent, and after a long time, she said slowly: "My conclusion is that Dejuquan is not suitable for takeaway at all, and takeaway is mainly for the resident population and young people, but most of our Dejuquan's roast duck is consumed by banquet guests or tourists." There is very little intersection between the two, and the audience of time-honored brands is generally older, and older people are not the mainstream group of takeaways. ”

"Aren't you going to buy Tangcheng Kitchen?" After Li Yan suddenly asked, he saw Yang Hongli smiling at him and said, "Although the first transformation ended in failure, we have never given up. We also announced the termination of the acquisition, but mainly due to the complexity of the transaction and the uncertainty of the progression, which prevented the transaction from being completed on time. ”

"I admit that several transformations have ended in failure. But I think the market is still based on the results of the hero, isn't it? We have done a lot of exploration, and I have never thought of giving up this road in the future. As soon as Yang Hongli's words fell, Li Yan smiled bitterly and put the investment report on the table and said, "Then I wish you success...... Let's go. ”