With some skepticism, GM, Chrysler and Ford began to investigate and confirm the situation, and the results of the investigation left all the previous skeptics speechless: the decline in sales of domestic cars during this period was due to the impact of AMC's new financial strategy.

In that case, what else is there to say?!

You can use this thing, naturally I can also use it, after carefully studying AMC's long-term leasing method, GM, Chrysler and Ford also launched their own long-term leasing financial strategy at the fastest speed, and for a while, not only AMC, but also GM, Chrysler and Ford's laughter also soared.

This is also understandable, people who have not experienced this era and only imagine the strength of the United States do not know how bleak the economic situation of the United States is in this era, because the arms race with the Soviet Union for many years has led to the inflation rate in the United States reaching an astonishing 13.6% and the unemployment rate being as high as 8.5%, significantly exceeding 7% in the upcoming 1980 The international unemployment warning line, which means that almost one in five American families is in a career state, which is already a typical economic stagflation situation - the data of later generations say that in the bipolar struggle between the United States and the Soviet Union, the United States dragged down the Soviet Union, this statement is correct, but this absolutely does not mean that the United States did not pay any price when dragging down the Soviet Union, in fact, this kind of thing has always killed a thousand enemies, Self-damage of 800, but the Americans are more bullish, and they have killed 1,000 enemies and self-damage of 500, but self-damage of 500 is also self-damage, isn't it?

And what is the Fed doing to curb inflation?

They continued to raise the federal funds rate in the same way as they were to do so, and just before Christmas, the Fed raised the federal funds rate again: to an unprecedented 18.9% since World War II.

18.9%Ah, why can the industry earn such a high profit of close to 20%?

As a result, the US economy is on the verge of paralysis and the ability of the people to purchase and pay at the same time, and in this case, the introduction of the financial policy of "long-term rental" is simply tailor-made for American families: they have the right to use a car for two or three years at the lowest price -- as for the ownership of this car, it is not me? Hey! What does it matter, anyway, this car can be used by me.

In addition to political reasons, I am afraid you don't believe that there is no factor in the idea of hitting our market of nearly 1 billion people?

But Anderson couldn't sit still......

"Boss, our second-hand car trading volume last month has fallen again," Anderson was a little embarrassed to hand over last month's sales report to Chen Geng: "Compared with last month, our sales volume last month fell by 10.3%...... There was Christmas last month, so it stands to reason that the volume should go higher......"

Anderson felt embarrassed, as a "feudal official" under Mr. Fernandez, who was responsible for the second-hand car business and had the right to dividends, he actually broke through the double-digit decline in the business in the month when the business volume should have risen, which was unbearable!

However, Chen Geng was not angry, he just glanced at the report, and nodded after a general understanding of the situation: "The situation is a bit bad, but it's not terrible to have a problem, it's terrible that there is no way to solve the problem after discovering it...... What do you think is the problem?"

"It's the impact of Ford, Chrysler, GM and AMC's long-term leasing strategies on us," Speaking of this, Anderson couldn't help but look at Chen Geng's gaze with a little resentment, others don't know what the "automaker's self-operated long-term leasing business" is all about, can he still be unclear, can't say that his own boss is the initiator of this method, but this "automaker's self-operated long-term leasing business" But he has an indistinguishable relationship with his boss, but the problem is that even if he understands what is going on in his heart, he can't say it, so he can only hold back: "Many customers who come to us to buy a car say that the monthly payment of a second-hand car is more expensive than the monthly payment they buy a new car." ”

Chen Geng didn't speak, but nodded.

He actually understands the psychology of the user very well, you don't want to talk to the user about the ownership of the property, for the car user, three years later I still don't need to say the car are two, you talk to me about property rights? I only need the right to use!

In this case, it is normal for the monthly payment of a better, more recent second-hand car to be higher than the monthly payment of a "manufacturer-owned long-term car rental", and the user naturally cannot accept this.

"So what?" Chen Geng asked Anderson, "What do you think?"

Anderson waited for Chen Geng's words, and as soon as Chen Geng's words fell, he immediately said: "I think our second-hand cars can also be rented for a long time." ”

"To be specific, how can you guarantee the warranty?"

"Specifically, let's select some cars with good quality from the car source that are close to the year, preferably within two years, to do this long-term rental business, and also provide users with vehicle warranty business during the lease period.

But because we are a second-hand car, so each car to add an additional $100 warranty fee, I have calculated, on the one hand, we picked out the car itself is in better condition, before renting out the car to carry out a careful inspection and maintenance, maintenance, so after a toss, the state of the vehicle and the new car is actually not too much, the maintenance cost during the entire lease period is actually not much higher than the manufacturer to provide warranty;

Second, with this $100, not only will we not lose, but we may be able to make a little profit;

Another point is that this kind of car that provides a vehicle warranty during the lease period, we can completely increase the starting price a little, such as a car with a market price of 3,000 US dollars, we rent it out at a price of 3,200 or 3,300, plus interest, which is another income.

I've calculated, taking a $3,000 car as an example, we can reduce the monthly rent to less than $50, so that the attraction of used cars to consumers will come again, and the profit of a single car will be even higher than before......"

"That's a good idea, you can give it a try. Chen Geng also thought Anderson's method was good and encouraged him to try it.

"Do you think it's okay?" Chen Geng's approval made Anderson happy.

"I think you might as well amplify your courage a little more," Chen Geng smiled and patted Anderson on the shoulder: "For example, all the cars that are rented out from us for a long time provide nationwide joint warranty services, no matter which of our company's second-hand car sales outlets to buy the car, this car can be guaranteed in our company's self-operated, cooperative sales and after-sales maintenance outlets, I think you can shout out the slogan 'the price of used cars, the service and quality of new cars'."

Well, if I'm not mistaken, no one in the used car industry in the United States or even the world has done this, and if you can grasp this opportunity, maybe our used car business and auto maintenance business can usher in a wave of expansion. ”

"That's right!"

Anderson's eyes lit up, and after seeing the power of the advertisement of "only 98 per month, the all-round seven-seater MPV to take home", Anderson was completely convinced by his boss's ability to convey core consulting.

........................

The development of things is really as Chen Geng said, in the current economic recession, economic stagflation and inflation coexist in the era, for the vast number of ordinary people in the United States, there is nothing more important to them than to save every copper plate, when Anderson began to launch the second-hand car long-term rental business after some careful calculations, Chen Geng's second-hand car business quickly ushered in a new wave of climax, and even some car owners sold their first-hand cars that were still for loans to Chen Geng's second-hand car company, Then he rented back the strange thing about the car from Chen Geng's second-hand car company.

Is it weird?

Actually, it's not strange.

Because in the user's view, his monthly car loan is really reduced, before he had to repay two or three hundred dollars of car loan every month, after selling the car to a second-hand car dealership, and then choosing a long-term lease, the amount of car loan to be repaid every month has become only a few dozen dollars, which is equivalent to an extra $1 or two hundred disposable income out of thin air every month...... For Americans in this era, nothing is more important than disposable income in hand.

What the?

You say the ownership of this car is no longer mine?

I can't manage what will happen in two years, and if I can't get through the difficulties in front of me, is it meaningful to say that things will happen in two years? I always have to live through the present first, and then talk about the future, and Fernandez's second-hand car long-term rental business just provides myself with more disposable funds in disguise.

When Chen Geng arrived at his second-hand car sales company, he saw such a scene: a sea of people, gongs and drums, and firecrackers...... Ahem, there are no two in the back, but the "crowd of people" in front is really not an exaggeration at all, there are too many people, and there are so many rubbing shoulders.

So much so that Chen Geng couldn't help but ask Aniston in surprise: "Why are there so many people? These people are here to buy second-hand cars?"

"Yes, they're all here to buy used cars. ”

"It's always been like this?"

Aniston nodded: "This situation has been going on for more than a week, and our company has been like this every day for more than a week, according to the news from our self-operated outlets and cooperative outlets, the situation is similar, and those students who come to the part-time car wash are tired one by one, and ask for a salary increase." ”

Aniston took this incident as a joke and told it to his boss, but Chen Geng, who heard this, was moved, and did not go to the second-hand car hall, but turned around and walked towards the car wash center.

Aniston paused for a moment, and hurried to follow—she thought her boss was going to check whether the car wash department was serious and perfunctory.

——————————

PS: Brothers, please wait a few minutes.

Well, if I'm not mistaken, no one in the used car industry in the United States or even the world has done this, and if you can grasp this opportunity, maybe our used car business and auto maintenance business can usher in a wave of expansion. ”

"That's right!"

Anderson's eyes lit up, and after seeing the power of the advertisement of "only 98 per month, the all-round seven-seater MPV to take home", Anderson was completely convinced by his boss's ability to convey core consulting.

........................

The development of things is really as Chen Geng said, in the current economic recession, economic stagflation and inflation coexist in the era, for the vast number of ordinary people in the United States, there is nothing more important to them than to save every copper plate, when Anderson began to launch the second-hand car long-term rental business after some careful calculations, Chen Geng's second-hand car business quickly ushered in a new wave of climax, and even some car owners sold their first-hand cars that were still for loans to Chen Geng's second-hand car company, Then he rented back the strange thing about the car from Chen Geng's second-hand car company.

Is it weird?

Actually, it's not strange.

Because in the user's view, his monthly car loan is really reduced, before he had to repay two or three hundred dollars of car loan every month, after selling the car to a second-hand car dealership, and then choosing a long-term lease, the amount of car loan to be repaid every month has become only a few dozen dollars, which is equivalent to an extra $1 or two hundred disposable income out of thin air every month...... For Americans in this era, nothing is more important than disposable income in hand.

What the?

You say the ownership of this car is no longer mine?

I can't manage what will happen in two years, and if I can't get through the difficulties in front of me, is it meaningful to say that things will happen in two years? I always have to live through the present first, and then talk about the future, and Fernandez's second-hand car long-term rental business just provides myself with more disposable funds in disguise.

When Chen Geng arrived at his second-hand car sales company, he saw such a scene: a sea of people, gongs and drums, and firecrackers...... Ahem, there are no two in the back, but the "crowd of people" in front is really not an exaggeration at all, there are too many people, and there are so many rubbing shoulders.

So much so that Chen Geng couldn't help but ask Aniston in surprise: "Why are there so many people? These people are here to buy second-hand cars?"

"Yes, they're all here to buy used cars. ”

"It's always been like this?"

Aniston nodded: "This situation has been going on for more than a week, and our company has been like this every day for more than a week, according to the news from our self-operated outlets and cooperative outlets, the situation is similar, and those students who come to the part-time car wash are tired one by one, and ask for a salary increase." ”

Aniston took this incident as a joke and told it to his boss, but Chen Geng, who heard this, was moved, and did not go to the second-hand car hall, but turned around and walked towards the car wash center.