Chapter 316: A record is about to be set
Rosemary didn't know that her boss was now full of thoughts like "hold the grass! fate!", but she simply thought that Mazda's offer had startled the boss, and said with concern: "Yes, in fact, I was also scared when I heard this offer, but after listening to Mazda's explanation, I think this offer is still possible, and in this meeting, Zida proposed another cooperation plan......"
"Another cooperation plan, what kind of cooperation plan?" asked Chen Geng casually.
"Mazda wants to get our authorization to allow them to put their own brand on the production of this car......"
"Ahem, ahem, ahem......"
Before Rosemary finished speaking, Chen Geng had already coughed violently - it was really "fate!", miata, the first generation MX-5 launched by Mazda Z ten years later, went around and went back to Mazda.
Rosemary looked at her boss with some surprise, she didn't understand why the boss reacted so violently, if you were not satisfied, just refuse, why was she choked on the oral test? Really, how old are you, and you can still choke on saliva......
After a long time, Chen Gengcai said with a strange face: "What does Mazda mean, do you want to put their Mazda logo on our miata and sell it?"
"Yes," Seeing that her boss didn't seem to be very angry about this matter, Rosemary breathed a sigh of relief and hurriedly said: "Mazda said that if we authorize them to OEM, we can give us a license fee of 3,000 US dollars per car, and they only sell OEM Miata ...... in Dongying and Southeast Asian markets."
Chen Geng understands why Rosemary is moved: as long as Mazda gives a letter of authorization, Mazda produces every Miata with their Mazda logo, Fernandez Company even if it doesn't do anything, its own account will be more than 3,000 US dollars, which is really cost-effective, and Fernandez Company did not plan to attack Dongying and Southeast Asian markets, which means that this part of the money is picked up for nothing, even if Mazda can only sell 1000 OEM Miata a year, it can also make a net profit of 3 million US dollars, for Fernandez Company, this business is not a loss。
He bowed slightly, "So you mean to authorize them?"
"Yes, I think it's worth it. ”
"That's ......" After thinking about it, Chen Geng said: "Tell Mazda that we can license it to them, but the tail mark will use our Fernandez company's ...... If necessary, the license fee can be lowered a little, but this must be there. ”
How smart Rosemary is, she understood what her boss meant with a roll of her eyes: by the way, she gave herself a chance to know the people in the Dongying Market. Immediately nodded: "OK, I'll talk to them, what else do you have to order?"
Rosemary thought that was it, but Chen Geng really had a problem, and it was a big problem......
"Except for Toyota, the remaining ones give too little capacity. ”
"How much do you think it should be?"
"According to the number of three years of OEM and a total output of not less than 120,000 vehicles......
"Wait a minute!" Rosemary was frightened by her boss's words, she even wondered if she had heard it wrong, and hurriedly interrupted Chen Geng's words, and cautiously verified: "You are talking about three years, a total of 120,000 OEM?"
"That's right. ”
That is...... Do you think the Miata will be able to sell 40,000 units a year?", Rosemary reconfirmed.
"It is estimated that it is impossible in the first year, but the second and third years will definitely get higher and higher year by year," Chen Geng nodded affirmatively: "Of course, this has to be counted in the European market...... As for the development of the European market, Rosemary is up to you. ”
Rosemary didn't feel honored, on the contrary, she thought she was going crazy: an average of 40,000 a year? What are you kidding!
Not only does Rosemary feel that it is impossible to have such sales, but any person in the automobile industry will definitely feel that Chen Geng is crazy, and the sales of such a convertible sports car cannot reach 30,000 units, which can scare people to death, let alone 30,000 units, and 10,000 units can be regarded as a super satellite!
British Lotus (Lotus) company's En is the leader of this kind of Roadster, which has caused a huge sensation in the world and is considered to be the most representative masterpiece of Roadster models, but even so, the total sales of Lotus En's ten years are only less than 40,000 units, which has been touted by Lotus.
Of course, it cannot be denied that people also have such boasting capital, because the En is the first convertible sports car in the world to reach this number in sales. But now, the boss actually thinks that miata's annual sales are almost as good as the sales of the entire life cycle of Lotus En?!
This is simply an exaggeration.
Chen Geng understands Rosemary's worries very well, and who would have thought that such an inconspicuous-looking convertible sports car would sell more than 700,000 units in less than 15 years from May 1989 to March 2004, with an average annual sales volume of nearly 50,000 units.
On top of that, this world record is far from over, and by the time the MX-5 reaches the end of its third generation, it has already sold more than 1 million units, a figure that is almost impossible for any sports car of any brand to reach.
Why can't Mazda do what it can do? The output of 30,000 units in the first year is still because this is a new model after all, and it has not yet created a reputation in the market, but after the fermentation of word-of-mouth in the first year or even in the first half of the year, with the quality of Miata, if it can't sell 30,000 units in the first year and 50,000 units in the second year, Chen Geng dares to screw his head off.
"Do you think you can't reach this sales?" Looking at Rosemary, who was uncomfortable but didn't know what to tell himself, Chen Geng asked rhetorically.
"It's not impossible, it's ......"
Rosemary waved her arm and made a meaningless gesture: "Boss, I don't doubt your design level or this car, if this is a sedan or a pickup truck, it's fine, but this is a sports car, this sales volume ...... While it's a really good, very cute, and very fun little car, I still find it incredible...... Incomprehensible ......"
Rosemary was a little incoherent.
"I understand, I understand," looking at Rosemary, who was incoherent and didn't know what to say, Chen Geng patted her on the shoulder and motioned for her to be quiet: "Mary, I know that this goal I have set is a bit unrealistic, you may think it is unrealistic, but I have a basis." ”
“......”
Rosemary didn't speak, just nodded, and motioned for her boss to continue, listening to herself...... Even though you are the boss, if you can't convince me with strong evidence, I won't carry out your orders, after all, I am also responsible for my own salary.
"During the period when you went to Dongying, I commissioned a consulting company to conduct a sampling survey in 100 cities across the United States, and collected 100,000 questionnaires, but I will not show you the results of this questionnaire for the time being, let me ask you a question first, do you think that if you have extremely abundant funds, will people buy a convertible sports car that does not look so practical?"
"Of course," said Rosemary without hesitation, "no man, man or woman, would refuse to own a sports car, especially a Roadster." ”
"Very good," Chen Geng then nodded: "Before our MIATA appeared, did you know how much the cheapest roadster on the market cost?"
"I don't know, but ......," Rosemary thought about it carefully, not very sure, "It seems like $24,000?"
"It's $23,888," Chen Geng corrected, "but this is only the cheapest roadster, in fact, the price of a roadster is generally between $26,000 and $35,000, before that, can you imagine that a roadster would only cost $12,000?"
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PS: Brothers, I'm sorry, please wait for more than ten minutes.
"I understand, I understand," looking at Rosemary, who was incoherent and didn't know what to say, Chen Geng patted her on the shoulder and motioned for her to be quiet: "Mary, I know that this goal I have set is a bit unrealistic, you may think it is unrealistic, but I have a basis." ”
“......”
Rosemary didn't speak, just nodded, and motioned for her boss to continue, listening to herself...... Even though you are the boss, if you can't convince me with strong evidence, I won't carry out your orders, after all, I am also responsible for my own salary.
"During the period when you went to Dongying, I commissioned a consulting company to conduct a sampling survey in 100 cities across the United States, and collected 100,000 questionnaires, but I will not show you the results of this questionnaire for the time being, let me ask you a question first, do you think that if you have extremely abundant funds, will people buy a convertible sports car that does not look so practical?"
"Of course," said Rosemary without hesitation, "no man, man or woman, would refuse to own a sports car, especially a Roadster." ”
"Very good," Chen Geng then nodded: "Before our MIATA appeared, did you know how much the cheapest roadster on the market cost?"
"I don't know, but ......," Rosemary thought about it carefully, not very sure, "It seems like $24,000?"
"I don't know, but ......," Rosemary thought about it carefully, not very sure, "It seems like $24,000?"
"It's $23,888," Chen Geng corrected, "but this is only the cheapest roadster, in fact, the price of a roadster is generally between $26,000 and $35,000, before that, can you imagine that a roadster would only cost $12,000?"