The De Beers family laughed at the comments of netizens, and they had the final say on who to choose as the spokesperson.

Just like the value of a diamond, it is up to them to decide.

What is a netizen?

Count it as a fart people, a bunch of foolish people who have been brainwashed by smart people and have no opinions at all.

Even if you have an opinion, you will be dragged into the water by those who are not assertive.

Just like the house price, they are said to be too expensive, don't buy, can't afford it, eighty percent of people are not old, and they have to grit their teeth and buy it when they start a family?

A diamond lasts forever.

The king of Pingyang deserves to be the king of Pingyang.

A thousand words!

Value!

Soon, however, their faces changed.

Because Wang Zi'an posted a long post on Weibo!

Every word!

Just like the slogan he sells, the lethality is just as great.

But the former is positive and the latter is negative.

Netizens were also stunned.

The king of Pingyang is not afraid of artists, but of capital?

It's still a giant family.

The long Weibo post quickly reached all the top executives of the De Beers family.

I saw a long text sprinkled with more than 3,000 Chinese characters

[The Diamond Lie is the most brilliant scam in more than a century.]

The existence of diamonds only proves how ridiculous the world is.

It provides a textbook-like classic case in the history of modern marketing: commodity service consumers are just a low-end concept, and commodity education is the highest achievement.

Let's take a look at the mystery of diamond marketing, which for a long time after its discovery was just a jewelry for royalty and nobility to show off their wealth, with a fixed origin and scarce production.

That changed in the latter part of the last century, when a diamond mine was miraculously discovered in South Africa, yielding tens of millions of carats.

This time it was terrible, and the businessmen who invested in diamonds were completely confused.

If these diamonds enter the market, the value of the diamond will be greatly reduced.

Thus, a British businessman named Rhodes founded the famous De Beers Company in a certain year, and diamond marketing began its century.

De Beers bought the entire diamond mine, and then carefully controlled the amount of diamonds produced, monopolizing the entire diamond supply market.

At its peak, De Beers controlled 90% of the market's trading volume.

If the person who bought the diamond wants to sell it, the price system of the diamond will also collapse, so in order to stabilize the price, in addition to letting someone else buy it, you have to prevent him from selling the diamond.

How is this possible?

But the mighty De Beers did just that, and the solution to this super-difficult problem gave birth to the world's most shameless combination, which is to combine love with diamonds.

Because diamonds = beauty + eternity, and love = beauty + eternity, therefore, diamonds = love.

At the beginning of the last century, the De Beers family spent huge sums of money on advertising and began to create a so-called diamond culture.

They claim that a hard diamond symbolizes unsucking love, and that only a diamond is an accepted engagement gift everywhere.

Through various means of overwhelming advertising, strengthen the connection between diamonds and beautiful love.

In the wedding photo, the bride is dressed in a beautiful wedding dress, with a happy smile on her face, and the diamond ring on her hand blinds everyone's eyes.

As a result, men think that only bigger and more beautiful diamonds can express the strongest love, and men in love do everything for women, and the threshold for buying diamonds is much lower than giving birth!

And women think that diamonds are necessary for courtship, and you are not even willing to buy diamonds, but you are embarrassed to say that you love me?

What, you think I'm looking for diamonds?

What I fancy is that you are reluctant to give up!

Diamond dealers also inculcate the idea that diamonds represent eternal love, and that selling them is simply the greatest desecration of sacred love.

So that unless a woman does not share the sky with her ex-husband, she will rarely sell the diamond ring he gave, and even if she does, no one will take over, because it is someone else's love, not her own.

Because of this, although 500 million carats of diamonds have been mined so far, they are still in short supply and prices are skyrocketing, because only De Beers can sell diamonds.

Do you think De Beers' marketing is completed at this point, then this is too underestimated, De Beers can also change marketing according to the market situation, and then control the market through marketing.

In the 80s of the last century, Dasu discovered a larger diamond mine, and a large number of ground diamonds were supplied to the world.

De Beers was so frightened that he peed his pants and immediately entered into a price alliance with Dasu.

On the other hand, in order not to let the diamond lose its value, the marketing advertisement has shifted to emphasize that the diamond is as noble as the diamond, and the diamond still represents noble love even though it is small.

The preciousness of diamonds is not based on size, but on workmanship and facets, so a large number of industry standards have been concocted.

Nowadays, when you go to the counter and listen to the waiter throwing you professional terms such as clarity 4C, it is no different from a salesperson who opens his eyes and talks nonsense.

Subsequently, diamonds also completely conquered the lower classes, the big ones were sold to the rich, and the small ones were sold to the poor.

Do you think marketing to this level is fine?

Far!

Not!

Yes!

De Beers has taken the study of women's psychology to the pinnacle, for example, their research shows that women's psychology is ambivalent about a luxury commodity like diamonds.

On the one hand, they have a natural possessive desire for jewelry, and on the other hand, they believe that taking the initiative will bring a sense of guilt to their conscience.

So later, De Beers' advertising began to emphasize that diamond rings should be combined with surprises.

A man silently buys a diamond ring and gives it away suddenly on a well-arranged occasion, which can resolve the ambivalence of women to the greatest extent, on the one hand, they have the extreme joy of having a diamond ring, and on the other hand, maintain the innocence of women.

It's really unacceptable to study women like this.

Even the Oppenheimer family, which owns 40 percent of De Beers, can't help but sigh, "Thank God for creating the diamond, and at the same time creating the woman." “

Over the years, diamonds have gradually kidnapped the people who consume them.

Do you think women only value the diamond itself?

No, they value more than a symbol of love that you would rather spend three months' salary and almost die of overwork at a young age.

But if you take this article and point out to your unmarried girlfriend that buying a diamond ring is a stupid thing, then this behavior may also be stupid, because your girlfriend only needs to look you in the eye and say a word that leaves you speechless, "Yes, it's stupid, but can't you be stupid for me once?"

Reading all the marketing books is not as rewarding as fully understanding the case of De Beers diamond marketing.

Do consumers need to be cultivated?

Not at all, consumers need to be educated.

When you elevate a commodity to the level of culture and even customs, you have religious fanaticism and devout believers.

What we don't know, however, is that in addition to the brilliance and loyalty of diamonds, there is also a dark and bloody side.

Diamonds have a history of blood and tears.

It has brought untold benefits to De Beers, but it has also brought great suffering to the vast land of Africa.

It wasn't De Beers' fault that warlords fought over the mining and control of diamonds, which led to a devastating civil war.

Angola and Sierra Leone are typical countries with civil wars over diamonds.

To this day, I vividly remember the horror and discomfort of the afternoon when I read an article about the civil war in Sierra Leone.

Sierra Leone is rich in diamonds, and because of the huge profits behind diamonds, rebel leader Foday Sankoh and Liberian military strongman Charles Taylor established the Revolutionary United Front.

Sankoh used the army to oppress the people to seize diamonds, and used the funds obtained from the sale of diamonds to buy arms to feed the army.

Sierra Leone's civil war lasted for 11 years, killing 50,000 people and displacing a third of the country's population. The diamonds produced by it have become engagement tokens on the fingers of countless loving couples, but they are also stained with the blood of African people.

Ironically, De Beers also jumped out to call for peace and call on the world not to buy diamonds from war-torn countries, which will only make the competition for diamonds more fierce.

The logic behind a few diamond sellers who have turned into world peace is self-evident, because they can control consumers, but they can't control warlords.

If the warlords sold a large number of diamonds, it would also make the diamond market out of control, so they closed their sales channels, and the diamonds were still firmly in the hands of De Beers.

Yes, the world is so absurd.

The only element of diamond is carbon, which is the most indispensable element in the world.

Synthetic diamonds are no different from diamonds, and it is undoubtedly difficult to maintain their value if you want to rely on them.

At the end of October last year, the Daewoo Academy of Sciences officially announced that it had realized the technology of growing diamonds through laboratory "cultivation".

The cost of 1 carat of diamonds cultivated by Daewoo Academy of Sciences is only about 3,000 yuan, which is equivalent to 1/6 of the normal diamond price, which can pull the diamond to the level of "cabbage price".

At the same time, even if the expert appraisal, no flaws can be found.

What reason do we have to spend tens of thousands of dollars to buy an identical stone?

In fact, diamonds are only worth the "price of cabbage".

Because of the scarcity of diamonds, it has been artificially hyped from beginning to end, and this is a scam that has been rampant all over the world for 130 years.

If all the proven diamonds on the earth were excavated, it would be enough to distribute 03 carats to each of the world's 7.5 billion human beings, and this number is increasing every year.

In fact, since two years ago, more than 90% of the world's man-made diamonds have been produced in Daewoo.

Not only that, in May last year, Daewoo also created the world's first 20-carat "large diamond", breaking De Beers' monopoly on global diamond jewelry raw materials in one fell swoop.

Not to mention single crystals, any green diamond, blue diamond, red diamond, Daewoo can all be made, and the grade is absolutely fine.

Coupled with the breakthrough of low-cost lab-grown diamonds at the Daewoo Academy of Sciences in October last year, De Beers' face turned green when he saw that cheaper and more beautiful diamonds were about to go on the market.

But they are worthy of being a veteran of the world's century, De Beers, who has successfully survived 4 crises in the past 50 years, has begun to plan a new counterattack strategy, and next year is ready to cut 1 million carats of production first, and increase advertising and marketing investment, especially the Daewoo market, after all, Daewoo is in addition to the United States, diamond rings account for nearly 3/4 of the wedding use.

Most people know that a diamond is nothing more than an ordinary stone that is more likely to reflect light and appear dazzling when it is cut by a machine, and it is nothing but the meaning that is artificially imposed on it.

Daewoo's world-leading man-made diamond technology will also allow us to buy diamonds comparable to natural diamond grades at ultra-low "cabbage prices".

But we have to admit another cruel reality: we produce more than 90% of the world's man-made diamonds, only a very few are bought by ourselves, and most of them are exported to other countries.

This is also due to De Beers' painstaking publicity for more than 100 years, especially in response to the pain point of Chinese people's love for vanity, more than 1/5 of De Beers' annual global sales come from Daewoo.

As a result, another wonder of the world has been created, on the one hand, Daewoo man-made diamonds are the world's No. 1 exporters, and on the other hand, Daewoo people are also the world's No. 1 in purchasing natural diamonds.

If you want more Daewoo women to let go of their fearless attachment to natural diamonds, and no longer be seduced by profit-hungry merchants, it may be more difficult to spend several times the unjust money to buy a stone that is advertised as "natural" than to build this stone.

The process of selling an ordinary diamond to a sky-high price can be called the most famous "scam" in the history of human business marketing.

There is no market for second-hand diamonds, and they can only be sold back to merchants at low prices, but this still does not stop the kidnapped humans from pursuing them frantically.

A vice president of South Africa said in an interview: "Diamonds are just a product of people's vanity, they are just carbon, and the rise in prices is not because diamonds will be depleted, but because they are artificially in short supply." “

Man-made diamonds have long been able to reach the level of natural diamonds, but because of the ugly vanity instilled by diamond dealers.

In Africa, lives are still lost to diamonds.

But I can imagine that when a man tells his wife all about diamonds, the most likely scenario he encounters is when her quietly says, "So, you think you don't have to buy diamonds if you show me this, do you?"

And the man will immediately shake his head and say categorically, "How can I buy it, of course I have to buy it, we have to buy a big one, I'm just telling you." “

This world is so ridiculous. 】

As soon as Wang Zi'an's long post on Weibo came out, it was shocking.

After a moment of daze, inside and outside the circle, it was completely boiling.