Because he was going to see Duke Carter Howard in the afternoon, Xia Yu specially went home, changed into a set of formal clothes, and prepared some greeting gifts, although the gifts were not expensive, but they were enough to talk about their hearts.

Of course, gifts must be prepared, and things that have been prepared for a long time should not be forgotten to bring, and they were solemnly put into the purse by the subordinates.

Because he made an appointment to meet at Elena's house at three o'clock in the afternoon, Xia Yu asked Elena not to come to the company in the afternoon.

At 2:50 in the afternoon, after Xia Yu rang the doorbell of Elena's house, the door opened to reveal Elena's pure and beautiful smiling face.

"Xia Yu, come in, what other gifts do you bring!"

Elena warmly beckoned Xia Yu in, and at the same time took the gift from Xia Yu's hand.

As soon as he entered, Xia Yu felt a scrutinizing gaze on him, and he followed his feelings and found a somewhat old middle-aged man looking at him calmly.

With black hair mixed with silver threads, a knife-like face, sword eyebrows and eagle eyes, and a hooked nose, although there are already wrinkles on his face, it can be seen that he was definitely a handsome guy when he was young.

"Xia Yu, this is my dad Carter Howard. ”

Elena first whispered to Xia Yu to introduce her father, and then said to Carter Howard with a smile: "Dad, this is my friend Xia Yu." ”

It wasn't until Elena introduced Xia Yu that Carter Howard put away his scrutinizing gaze, his temperament changed greatly, like an uncle next door, and said kindly: "Mr. Xia, welcome to you!"

"Hello, Sir Howard!"

Xia Yu bowed solemnly to Carter Howard in accordance with the communication etiquette between the British nobles, in order to show respect for his dukedom status.

Sure enough, Xia Yu's standard etiquette surprised Carter Howard, and then the smile on his face became more and more kind, and he also returned the salute to Xia Yu, and asked Xia Yu to sit down in Elena's curious eyes.

"Oooo

"Sister, are Xia Yu and my master here?"

Henry already knew that Xia Yu would come over in the afternoon, so he kept paying attention to the movement downstairs, and ran downstairs in surprise.

"Yes!"

"Good afternoon, Henry!"

"Xia Yu, good afternoon!"

"Where's my master?"

After Henry said hello, a pair of eyes began to look around, looking for Li Wuming's figure, and after not finding it, he stared at Xia Yu eagerly.

Seeing this, Carter Howard, who was seated, showed a loving smile.

"He's on the outside, and you can see him when you go out. ”

Xia Yu pointed out the door and said to Henry.

"Dad, sister, I'm going to practice kung fu with Master. ”

Henry was immediately overjoyed, dropped a sentence and ran out in a hurry.

"Stay safe! Rest when you're tired!"

Carter Howard lovingly shouted at Henry's back, and he couldn't help but smile and shake his head when he received Henry's perfunctory "got it" answer.

"Xia Yu, do you want to drink tea or coffee?"

Elena asked with a wink in her eyes.

"Let's get a coffee!

Xia Yu quietly noticed the coffee on Carter Howard's desk just now, and naturally followed the host to drink coffee.

"No thanks, please wait a moment!"

With that, Elena opened the jar, took out a wooden spoon, scooped a spoonful of ground coffee from it, poured it into the glass, and began to brew.

That's when Carter Howard started to stir up the topic.

"Mr. Xia, thank you very much for saving my son Henry before, if it weren't for you, maybe my son would have disappeared, please accept a father's thanks to you!"

Carter Howard said sincerely, and at the same time stood up and bowed to Xia Yu, Xia Yu quickly got up and dodged, leaned sideways and made a posture of support, and said busily: "Sir Howard, you don't have to be like this, I believe that anyone who encounters this kind of thing will stand up, this is what any citizen will do." ”

"But if it were someone else, it would definitely be impossible to rescue Henry safely, after all, not everyone has a powerful kung fu master around him. ”

Carter Howard quipped, and sat down again with Xia Yu.

Xia Yu smiled and didn't continue the conversation.

"Sir Howard, I would also like to thank you for your help in successfully acquiring the Financial Times Group, you know, I am ready to fight a protracted battle, I didn't expect Pearson to be so easy to communicate, I was still wondering for a long time, and then I learned that it was you who helped me, I have been looking for an opportunity to thank you but couldn't, you really helped me a lot!"

Carter Howard thanked him, and Xia Yu did not fall behind, expressing his gratitude for his previous help, and at the same time narrowing the distance.

For the first time, Elena, who had just finished brewing coffee, knew that her father had also helped Xia Yu in the acquisition of the Financial Times Group, and she looked at her father in surprise and received a gentle smile from her father.

"Xia Yu, your coffee, be careful not to burn it. ”

"Thank you!"

"Mr. Xia, my son Henry is quite naughty, and I really trouble you to take care of him during this time. ”

"It's not troublesome, I'm glad that Henry likes kung fu, as long as he is willing to learn, I will let my bodyguard teach him with all his might. ”

Xia Yu's sincere words were exchanged for Carter Howard's kind smile.

"Dad, I have watched Henry learn kung fu, although it is very hard, but because of love, he can always grit his teeth and persevere, which really surprised me. ”

Elena suddenly interjected.

"Really? That's great! Then I'm going to see how he learns. ”

Carter Howard said with satisfaction, and glanced at his smiling daughter with a little meaning.

It is the wish of every parent to want their son to become a dragon, and it is more effective to praise their children than their parents, so Xia Yu praised at the right time: "Henry is very diligent and studious, and he has such perseverance at a young age, I believe that he will definitely be able to become an outstanding person when he grows up." ”

Sure enough, Carter Howard laughed happily, his face full of relief.

After nagging on Henry for a while, seeing his daughter looking at him frequently, Carter Howard sighed in his heart, and could only take the initiative to provoke the topic.

"Mr. Xia, I heard that you are buying Rolls-Royce Motor Cars, can you tell me why you chose it?"

"If you want to enter the automotive industry, you can choose Aston Martin, Land Rover (the British name is Land Rover, because it is registered in China, it can only be registered as Land Rover), Lotus, Jaguar, Leyland (renamed Rover in 1991) and other car companies, most of which are doing better than Rolls-Royce Motor Cars and will be less difficult to acquire. ”

After Carter Howard finished speaking, he looked at Xia Yu with burning eyes.

Xia Yu's eyes were clear, and he smiled and said calmly: "I have carefully thought about entering the automotive industry, the British automotive industry has always stood at the top of the world, and I think any young person with a little ambition wants to enter this industry." ”

"Actually, I have a car company in Asia, but unfortunately I work with Honda Motors, an island country, and Honda's top technology is not as good as that of British car companies, and Honda's technology is second-class, so I'm not satisfied. ”

"This time I came to the UK, my dream beat again. “

"I know that technology is the foundation of an automobile company, since I plan to get involved in the automotive industry, I chose the top technology of Rolls-Royce Motor Cars, although its business has not been good in recent years, but after careful consideration, I think there is still a way to revitalize it!"

Truth be told, in this era, the British automotive industry is still very good, at least in terms of technology, it is better than Germany.

It is only because of the conservative thinking of the British people, although it has created the unparalleled king status of British cars, but on the other hand, it has finally become the most direct reason for the decline of the British automobile industry.

When it comes to foreign cars, there are generally three concepts that come to mind in the minds of ordinary people, that is, American cars, German cars and island cars, and British cars are left far behind.

In later generations, this was indeed the case, and almost all the major car brands in Britain were carved up.

Rolls-Royce cars were sold to Volkswagen and then BMW, Lotus was bought by Proton of Malaysia, Jaguar, Land Rover and Rover were bought by Ford Group and then to Tata Group of India, and Aston Martin was bought by Ford Motor Company.

It can be said that later British cars were not defeated by German cars and island cars, but by their own conservative thinking, and lost to Ford, who defeated British boutique cars and gentleman's cars with assembly line civilian cars in large quantities, and then used the market to grab profits and then in turn to annex the major British car companies.

After the annexation, Ford did not bother to raise these godsons, and the last ones were sold off after stunting, smashing the pride of the British automobile industry to the ground.

But even so, as long as the car factory is still in the UK, the UK's heritage is still there, just like in 2018, 19 of the world's top 20 auto parts manufacturers have production bases in the UK.

The arrogant British do not understand the old marketing, resulting in cars that have quality but cannot grab the market.

But Xia Yu is deeply rooted in the essence of marketing, as long as Rolls-Royce Motor Cars is in his hands, it will definitely be able to rise again.

Although Rolls-Royce and Bentley are both luxury car brands, the price is very high, but the production is limited, for example, Rolls-Royce has always insisted on pure handmade, and the annual fixed production capacity is about 2,000 vehicles.

With such a small amount of production, it is very unrealistic to want to seize the market.

For a long time, the high-end automotive field has determined the reputation and technology of a brand, while the low-end market is dozens of times larger, representing money.

If an ambitious car company wants to become an international car giant, it must have both high-end car brands to hone its technology, as well as a low-to-mid-end market to make profits and fund research technology.

If Xia Yu acquires Rolls-Royce Motor Cars, then he will continue to position Rolls-Royce as a high-end luxury car, but he will put Bentley down to seize the mid-to-high-end market.

After that, it will acquire a low-end brand, focusing on the civilian market, so that Xia Yu's car ace will take shape.

But in the end, the most important thing is the high-end luxury car brand and technology, in the entire British automotive industry, the best are Rolls-Royce and Bentley, who else will you buy if you don't buy them?

After listening to Xia Yu's explanation, Carter Howard showed an undeniable expression, obviously not believing that Xia Yu could bring Rolls-Royce cars back to life, and felt a little funny about Xia Yu's mysterious confidence.

"Mr. Xia, how can you be sure that you will be able to save Rolls-Royce cars?"

Carter Howard asked with a light smile.

Xia Yu's expression was relaxed, and the smile on the corner of his mouth showed his confidence.

He unzipped the leather bag he was carrying, and under the curious eyes of Carter Howard and Elena, he took out the materials he had already prepared and handed them to Carter Howard.

"Sir Howard, that's where my confidence comes from, just look at it. ”

Xia Yu said slowly, his tone calm and full of confidence.

Seeing the line of words on the cover, Carter Howard's eyes instantly deepened a lot, glanced at Xia Yu, solemnly took the material, and began to look at it.