No one in the industry knows why Facebook suddenly came up with a gaming platform.

Is there any connection between a blogging website and a gaming platform?

Could it be that Facebook itself can't find a suitable traffic monetization model, so it wants to use its huge number of users to monetize through the game platform?

However, board game platforms are nothing new and have been around for several years.

The oldest Lianzhong, China Game Center, Game Tea Garden, etc. appeared around 99 years, among which Lianzhong is still doing very well, and the number of users is said to have exceeded 100 million.

But no one thinks that Lianzhong is an Internet giant company!

The reason is that the game platform here also does not have a good monetization model at present.

In fact, if you really want to realize it through the chess and card game platform, it is also very easy, and you can open the virtual currency purchase and exchange function.

The reason is simple, why doesn't a gaming platform do it.

It's not because the law doesn't allow it......

Because once the virtual currency purchase and exchange function is opened, everyone understands what this game platform has become.

Therefore, for this kind of game platform, the relevant departments are staring at it very hard.

On the gaming platform, only virtual currency purchase services are allowed, and cash-out is absolutely not allowed!

In other words, it can only circulate in one direction.

In this way, virtual currency can only be used for consumption, and cannot be turned into cash, basically eliminating the emergence of gambling.

However, since virtual currency is not very useful, why should users buy it?

Therefore, even if it is a relatively large game platform like Lianzhong, the revenue is very pitiful, otherwise it will not be reluctant to spend money to purchase servers to increase bandwidth.

............

April 1, 2003, this is a day worth remembering, on this day, the Facebook game platform was launched!

On the same day, Sina Blog announced that the B round of financing of 80 million US dollars has been signed.

The Sohu blog announced that the A round of financing of 50 million US dollars had been received as soon as it was launched, and the investors were the major financiers behind the Sohu portal.

Fierce competition has officially launched between the domestic Internet industry and blog websites.

For a time, Facebook faced many strong enemies.

In terms of blogging, there are two major portals, Sina and Sohu, as rivals.

In terms of game platforms, it is necessary to face the veteran Lianzhong winger, and the social giant Tencent that will soon launch the game platform as an opponent!

Just before the Facebook game platform was launched, Cai Congxin asked Yu Wenfei a little worriedly, "Are our steps too big, Facebook is okay, and it has established an advantage." But on the gaming platform, we're the chasers. In the near future, there are still music and video projects to be launched....... This, no matter how you look at it, feels like an enemy on all sides. ”

Yu Wenfei laughed, "If the company wants to become bigger, this is inevitable to face." These opponents will have to face sooner or later, so it's better to be late. This year, it's the best time, and if you miss it, it's even more difficult to do it later. ”

Although I don't know what the basis for Yu Wenfei to say this, Cai Congxin has no choice, since the boss has made a decision, then ...... Let's get started!

......

At ten o'clock in the morning, on the homepage of Facebook, a large banner appeared again.

"The Facebook game platform has been officially launched, please click here to jump to the official website of Facebook Games. You can download the platform software on the official website, and after the software is installed, you can log in directly with your Facebook username and password. ”

Naturally, it is impossible for a game platform to be made into a website, this is a software.

Today is Thursday, at 10 o'clock in the morning, there are not many people who have time to surf the Internet.

In fact, Lu Qi has a suggestion, saying that it is better to go online around 8 o'clock in the evening, and there are more people online during that time.

But Yu Wenfei did not agree.

Yu Wenfei also has his own ideas when he does this.

Because this game platform is to be downloaded!

Although the software itself is not big, only a dozen MB, but with the current network speed, if everyone is crowded into the same time period to download, it is estimated that the network speed will be so slow that it is desperate.

Even if Facebook has prepared enough servers and bandwidth, it can't stop so many people from downloading at the same time.

So, if you can get users to stagger the time to download, it will be faster.

During the day, although many people do not have time to access the Internet, there are still many people who can access the Internet, such as people from government agencies......

............

Xiaoli's mother is an ordinary clerk in a public institution, and she usually works very leisurely.

In the past, when everyone was in the office every day, male colleagues would have a cup of tea, a pack of cigarettes, and a newspaper to read for a day.

As for female colleagues, they bring magazines, melon seeds, wool and the like, read magazines, eat melon seeds, beat sweaters or something, and occasionally sneak out to buy vegetables or something.

However, in recent years, the atmosphere of the unit has changed, because the Internet has begun to become popular!

Everyone is equipped with a computer, and after various trainings in the unit, everyone finally learned how to use the computer and how to surf the Internet.

There are so many new things on the Internet that they attract everyone at once.

Now, in the unit, the male colleague has changed, a cup of tea, a pack of cigarettes, and a game of Go (chess) for the next day!

As for the female colleague, she was keen on various forums, watching the gossip of celebrities and the emotional disputes of netizens. But since last year, female colleagues have fallen in love with Facebook!

On Facebook, the content is too rich, and if you want to see celebrities, you can directly pay attention to the celebrities' faces, all kinds of fresh photos, and all kinds of first-hand information.

If you want to see emotional stories, there are also a large number of professional writers who are competing for the "original literature list".

At the same time, you can also register your own Facebook, post your beautiful photos on it, and occasionally post a lyrical diary or something like that.

On the morning of April 1st, Xiaoli's mother finished her work at hand and habitually opened Facebook, ready to log in to her account to see if the celebrities she followed posted any new content.

As a result, as soon as I opened the homepage, I saw the big banner of the "Facebook Game Platform" online.

Originally, she didn't like to play cards on the Internet, but after watching Yu Wenfei's video a few days ago, she became interested in the landlord, and felt that the mode was relaxed and interesting, and it looked fun.

As soon as her heart moved, Xiaoli's mother clicked on the banner, jumped to the official website of Facebook Games, and downloaded the platform software.

The internet speed is quite fast, and it only took about ten minutes to download.

I have to say that Facebook's products are easy to use in one word!

The fool-proof installation mode only needs to be installed with one click, and you don't need to operate the whole process.

And it won't make you feel bored when installing, and in those days, when other software followed, it was usually a rectangular bar with only a blue progress bar on it. The colors are dull, the progress is slow, and it makes people anxious to watch.

But it's different when the Facebook game platform software is installed.,Big installation interface,The progress bar below is rainbow-colored,A little rabbit jumping around on it is very cute.。

If that's all it takes, it's not great, the key is that during the installation process, the space on the top of the progress bar has a diagram about the game platform!

The coloring book with text briefly introduces the main features of the Facebook game platform, the types of chess and card games it contains, and how to use it!

This is very good, Xiaoli's mother looked at the content with relish, and before she knew it, the software was installed, and at the same time, she also had a general understanding of how to use this game platform.

What is humanization, this is it!

After the software is installed, the login box will automatically pop up, and needless to say, the login box of the Facebook game platform is much more beautiful than other software.

Xiaoli's mother skillfully entered her Facebook account password, logged in, and when she selected the region, the Central China district where she was located automatically appeared.

There are not many types of chess and card games that come with the platform,In addition to the national standard mahjong,It's to fight the landlord、Upgrade these,In addition, what surprised her a little was that the local more popular "piercing arrows" was also automatically installed.

Xiaoli's mother saw a prompt when installing the software, and knew that there was a big button of "Game Library" on the platform, and there were many ways to play chess and cards.

But she's not too interested in anything else, she just wants to try the landlord that Yu Wenfei plays, and there are even some so-called "wild cards" in it, which suddenly makes the game full of variables.

In addition to Xiaoli's mother, she is not good at using various software, except that she is good at swiping Facebook to read forums.

But the Facebook game platform seems to have some magic, although it is the first time to use it, but I just read a brief introduction during the installation process, but Xiaoli's mother didn't feel that she couldn't understand anything and couldn't find anything when she used it.

She remembered the cute cartoon image that Yu Wenfei used in the video, so she wanted to set one for herself, and after glancing at the software interface, she naturally found the user settings and chose her favorite cartoon image in it.

It's that she thinks she should set up her cartoon character in that place, and it turns out that it's there.

She certainly didn't know that this was the logic of a well-designed product.

A good software product must be friendly in use, and users must not pay too high learning costs!

Any software that requires a high learning cost is professional software, and it is decided that it cannot be popularized.

In 2003, few companies paid attention to this kind of product logic.

But on Facebook, Yuwenfei, as the chief experience officer, what he asks is that when any new product is brought to him, don't tell him how to use it. What he wants is that he can use it normally by clicking on it directly, and after a little fumbling, he must be able to use it proficiently.

If you can't reach this point, then the product is unqualified, and you have to go back and continue to improve.

This is true of Facebook, and the same is true of Facebook.

Therefore, although Xiaoli's mother used this software for the first time, she was able to get started immediately.