Chapter 736: The Sniper Plan for the American Market
In the field of mobile phone manufacturing, let alone a two-year lead, even if it is a three-month to half-year lead, it may be an advantage to beat the opponent.
Now Li Feng has upgraded the concept of the entire mobile phone to a higher level, from a simple communication tool to an Internet access terminal, which has become the core electronic device of the Internet.
Even the world's top mobile phone manufacturers today do not see the huge advantages of smartphones in the future, and most of them are still stuck in the concept of developing better feature phones, even if they think smartphones are good, they only invest very little energy in research and development.
This situation will not change until around 2006, but in 2004, Li Feng's ideas have led the world, and no one in the world is his competitor.
"Li Feng's kid is indeed very remarkable, I have always underestimated him in the past, although their total amount is not large now, but if the field of smart phones is successful, the future potential will be very large. Leopold said, "Do you have a solution?"
"I don't think it's necessary to worry too much, because smart phones are an industrial chain system, and it is impossible for Li Feng to make them by himself, and he also needs a number of powerful suppliers such as chips, LCD screens, and communication modules to provide corresponding basic components according to their solutions. Therefore, it will be very difficult for Li Feng to drive such a huge industry to run around him by himself. Fred said, "If you think about it, even if your global mall wants to set up a smartphone department to engage in mobile phone research and development, I'm afraid it will consume a lot of your capital and technical strength." ”
"You also have a point, the investment in this field is too large, and there are many constraints, unlike designing an Internet product, which only requires a few talented software engineers to complete. This is a huge industrial chain that needs to mobilize hundreds of thousands of people, Li Feng may not be able to play, we still wait and see. Xu Jinlin said, "Now that they have spread the battle line so long, the strength of other sections will be weakened, and I think it is a good time for us to focus on attacking now." ”
"You're referring to their e-commerce sector?" asked Rioport.
"Yes, the e-commerce sector is their weakness, and now Baibao Group is also expanding overseas, and their audience is actually highly overlapping with New Dream Group, and they can use Baibao Group to launch a market attack on them and consume their strength. Xu Jinlin said, "Our investment is focused on building an encirclement, bringing Internet companies that are beneficial to New Dream Group into our camp and focusing on them." Now they mainly rely on the Ark platform, which has provided a lot of help for their overseas business expansion. I think we can poach some of the companies that will help them. ”
"We can try something in this regard, from the latest information we have got, in addition to the establishment of a smartphone division, New Dream Group also plans to build a huge e-commerce headquarters, so during this time their cash flow will definitely have problems, and it can also be seen from the dynamics of their investment department that they are now withdrawing from the American market, indicating that they are now in urgent need of a lot of money. At this time, there will definitely be an emptiness in their overseas market, which is a good opportunity for us. Fred said.
Li Feng's strategic restructuring is indeed a risky move in itself, not because the smartphone business is risky, but because the investment in this field is too large, and with the current financial resources of the New Dream Group, it needs to occupy a lot of resources.
In addition, the implementation of the e-commerce headquarters plan, the total scale of this plan is also around one billion, although the existing funds mobilized are not much, most of them are supported by the group's profits, and bank loans, but it still has caused a lot of pressure on the group's long-term cash flow.
In this case, Li Feng's overseas market layout must be adjusted.
One of the most important adjustments is that the investment department of New Dream Group will change from the original investment status to the withdrawal state.
Therefore, a large number of investment projects in overseas markets have begun to cash out, which cannot be said to have no impact on the overseas layout of New Dream Group, but the projects that Li Feng has withdrawn are all projects that have matured and have a profit of more than 300%, although these projects are still worth holding, but the space for future appreciation will be reduced, and the speed of appreciation will slow down, so the proportion of capital gains is the most appropriate for the current withdrawal.
This is also the basic purpose of Li Feng's investment in the American market, that is, to use the American investment market as his own ATM to provide a steady stream of financial support for the next series of plans.
On the one hand, a lot of money needs to be invested in various infrastructures, such as the group's e-commerce headquarters project, as well as the construction of various data operation centers, which require a large amount of funds.
Only by laying a firmer foundation can we gain a better first-mover advantage in the new era of traffic explosion in the future.
The accumulation of this part is a dead end, which can not be done by vision or skill, but by solid accumulation, improvement and upgrading bit by bit, in order to lay a solid foundation for the group.
But for Rio Porter and others, they mistakenly believed that Li Feng had begun the contraction of the strategic market in the United States, which had become an excellent opportunity for them to attack.
"Fred, you immediately arrange funds to snipe at the overseas investment field of New Dream Group, what projects they sell, what projects we obstruct, and at the same time, if they have new investment goals, we must also follow up at any time, compete with them, and thwart their strategic intentions. After all, the American market is our base camp, and this place is the most familiar to us, so if Li Feng wants to set off any waves in this market, he has to see if we agree. Leopold said.
"That's what I thought, and then we at Swire Trust followed them, and we interfered with whatever they wanted to do, so that their plans could not be carried out smoothly. Fred said, "I don't believe that Li Feng has such great ability, everything can be as he wishes?"
After the three of them agreed, Swire Fund decided to withdraw $50 million in advance and began a sniping plan in the American market.