When it comes to the retention of Chinese players, we have to talk about a profession closely related to the retention of players - football agents. Pen ~ fun ~ pavilion www.biquge.info

When it comes to football agents, it is estimated that the first thing that comes to everyone's mind is the agents who call for wind and rain in European and South American football and use means to move around.

Among the football agents, there are not only Mendes, who have a big business, but his reputation is well-known, and there are also Raiola who is notorious in the football circle. But in Europe, the regulation and development of football agents is obvious to all. It's just that in China, football agents seem to be very quiet, and of course this is also related to the football environment in China.

Because in the early days of Chinese football, there was no so-called agent. In the early days of professionalization, the Chinese Football Association had to forcibly organize professional clubs to adopt the form of delisting transfer in order to standardize the smooth transfer of domestic players in China. However, such a delisting system can only solve the transfer of domestic players, so the introduction of foreign aid by various clubs basically relies on football agents as a bridge to operate. It is in this context that Chinese football agents were born.

But it is unbelievable that it was not until July 28, 2003 that FIFA officially issued an agent certificate to Chinese football agents, and the so-called professional league that has been engaged in 10 years has an unprecedented seven qualified agents. is the so-called: ten years of brokerage accounts, a handful of confused tears, Duyun Football Association is stupid, who understands the taste?

And the agents who did not have serious qualifications before, transferred and delisted, introduced foreign generals, and international players stayed in foreign countries, etc., and they actually drove without a license for ten years.

During the delisting system, the three major transfer turmoil in 1998 and the three major new transfer turmoil in 1999 slapped the Chinese Football Association in the face again and again, so that the delisting became the culprit of everyone's revital. It was not until 2005 that the delisting system was slowly abolished by the Football Association after it reached the point of anger and resentment, and the lack of talent for professional football agents also surfaced. As of 06, in China, there are only 9 people with the "Chinese Football Association Football Agent License" (deposit of 350,000 yuan), and 14 people with the "FIFA Player Agent License" issued by FIFA (deposit of 200,000 Swiss francs). At that time, there were nearly 100 domestic players who had transfer needs. As for the introduction of foreign aid, it is also gradually increasing.

With the sharp increase in the demand for football agents in domestic football, a large number of football brokerage companies have also been established. In this way, just like "bad money drives out good money", in the football market, there is an almost natural rejection of "ignorant and non-standardized" to "knowledgeable" and "regular". Because the "knowledgeable" are cautious, they sometimes appear "timid" and "unable to let go", and are thus despised or even abandoned by the relevant leaders who have "decision-making power". Many Chinese, deep in their minds, do not attach importance to the terms of the contract, believing that in the face of power, those things do not count.

So much so that by 2013, there were a total of 24 "regular football agents" in China who had certificates and certifications issued by FIFA, but now there are less than 10 people who "eat this bowl of rice". Xing Jian, a well-known football agent in China, said in an interview with reporters: "Our China is a personal society, and the agent has the information and professional knowledge of good players in hand, but it is useless, and you still have to make a relationship and find friends." Some simple things have become very complicated to do, and many people feel quite tired, so they don't do it. On the one hand, there is a shortage of regular agents, and on the other hand, foreign teachers and foreign aid continue to "form groups" to come to China, and the "unequal treaties" in the Chinese football world have increased like this, and some of them are "ridiculously strange".

However, as the management of domestic clubs has become more and more standardized, the situation has improved to a certain extent after a large number of large and standardized management companies have entered the Chinese football arena.

And Zhang Sheng's understanding of the agent starts with his connection with the famous Brazilian Chinese agent Li Yuhong.

Speaking of Li Yuhong, if he is just an ordinary fan, he is probably not impressed, but if he is a coach or club official who is really begging for a living in the Chinese football circle, this person is definitely a hurdle that cannot be bypassed.

Because behind many domestic transfers, he is there, and Lippi and Conca were introduced to China by him. Early in 1998, he successfully resolved the "Mamelo Turmoil" of the Sichuan Quanxing team, and Osvaldodo, Orlandodo, Balistata, Max, and Thiago were also introduced by him. Barrios initially quoted 12 million euros, because his face Evergrande won 8.5 million euros, and then Barrios sued Guangzhou Evergrande, which he also single-handedly settled.

In addition, the Kirin football agency he founded also operated the transfer of Brazilian international Hernanez from Sao Paulo, Brazil to Lazio in Serie A for a transfer fee of 20 million euros, and then Hernanes was transferred from Lazio to Inter Milan by him, which shows that his tentacles have reached into the Apennine Peninsula.

Li Yuhong's ancestral home is Tianmen, Hubei Province, but he grew up in Hong Kong and immigrated to Brazil in 1982. In Brazil, he relied on the hard work of the Chinese and the constant struggle of running his family, and gradually had his own restaurant, car dealership and trading company.

And growing up in Hong Kong, a place with a strong football atmosphere, he loves football very much. After having a certain economic foundation, he formed his own amateur team, and did well in the amateur games in San Bernardo City, but in the early days, his football brokerage business mainly sent young Brazilian players to various clubs, and he did not expect to have an interest relationship with Chinese football, because there was no professional league in China at that time.

However, when Zhang Sheng's Magic Water Youth Team arrived in Brazil, the trajectory of his life quietly changed at that time. Li Yuhong, who had often received football teams from China before, did not grab the first phase of the reception business of the Magic Water Youth Team. It wasn't until the Magic Water Youth Team returned to China for the first time that he was not satisfied with his workout in Brazil and had a huge conflict with the company in charge of life services, that he stood up at the right time.

That was also Zhang Sheng's first contact with Li Yuhong, as a fellow Hubei Province, Li Yuhong took great care of several Hubei Provincial players of the Magic Water Youth Team at that time. Li Yuhong later revealed to Zhang Sheng the inside story of why the Magic Water Youth Team found him at that time: "The Magic Water Team fell out with a local Chinese, and the reason was that they only collected money but made the team members unable to eat. When Magic Water came to Brazil for the second time, the leaders of the Chinese Football Association specially called me, hoping that I would take over Magic Water's food, clothing, housing and transportation in Brazil, and asked me to find a good farm for young players to train in isolation. This was vetoed by me, it is better to pay the training fee to run a farm, and let the Chinese young players go to the club in Brazil, live and eat with the Brazilian children, and train foot to foot. ”

But the real business contact with Zhang Sheng was back at the beginning of the year, when the elder Costa and the others came to China. Li Yuhong, who is sensitive in Brazil, contacted Zhang Sheng as soon as he heard that Zhang Sheng was interested in pulling in the old Costa and they were about to establish a player channel.

Because in it, Li Yuhong smelled the smell of competition, and the competitiveness was still very large. Because in recent years, with the steady improvement of the level of the Chinese Super League and even the Chinese League, Li Yuhong has gone from sending 16 to 23 Brazilian players to China every year to operate such players, and has slowly kept up with the delivery of high-quality players, and Conca's transfer is his proud work. And the agreement between Zhang Sheng and the old Costa to transport high-level players really threatens his development. Another important reason is that Li Yuhong's players mainly rely on Sao Paulo FC, while the old Costa has the experience of playing for Corinthians and Palmeiras, two traditional Brazilian powerhouses and several Brazilian leagues, and has more connections in terms of players.

Li Yuhong's agency has now begun to move away from the low-level player buying and selling stage, and his cooperation with domestic clubs is not only a matter of foreign aid, but also cooperation between clubs, including youth training cooperation, youth training bases and other matters matchmaking. And when the more closely related Brazilian native Costa Sr. appeared, the first thing he found was Zhang Sheng, because after all, Zhang Sheng was the key person in the cooperation between Costa Sr. in China.

In the face of this matter, Zhang Sheng did not dare to slack off, he quickly contacted the old Costa and discussed this matter together, after all, if the two families do vicious competition, they will still suffer from themselves. The old Costa is also aware of this problem, and Danilo Gabriel, the foreign aid who transferred to Tianjin TEDA a year ago, is very well received by the TEDA club, and the old Costa, who is ready to do a big job, also contacted Li Yuhong, and Costa father and son and Li Yuhong made a special trip to China.

After the interview, the final decision was to set up a joint venture brokerage company, each of which owns one-third of the shares, and then work together to cooperate with the transfer of South American players (limited to South America), and everyone agreed on the transfer share ratio of their respective players. It can be said that this is a win-win-win strategy. And this company is named Wuzhou Culture Communication Co., Ltd., which represents the lofty goal in the future.

The establishment of this company has been strongly supported by Zhang Zhijun, because Longteng Group, which is bent on building a sports industry and making the sports industry bigger, has long wanted to move its tentacles out of just owning football clubs.

After the establishment of the brokerage company, Li Yuhong stayed in Jiangcheng to carefully observe the scale and players of the Longteng Club, and he has a very professional vision to see that these young players of the Longteng Club are really salivating, and he knows Chinese football very well, and he knows that these players are a great wealth for the Chinese football world that lacks good players.

At the same time, Li Yuhong also gave Zhang Sheng a lot of experience in youth training, for example, under his suggestion, Zhang Sheng began to expand the selection of Longteng Football School, and prepared to prepare for the branch of Longteng Football School in many cities in Hubei Province, instead of blindly expanding the scale of Jiangcheng Longteng Football School. The first branch opened Tianmen City, and Li Yuhong also invested 100WRMB as a sponsorship fee, and also promised to help introduce high-level youth coaches from Brazil. Of course, the scale of these branches is much smaller, but it has been of great help to Longteng Group to acquire land in these cities. (To be continued.) )