Chu Yuanxi was a little bored, so he had to say to Uncle Sheng: "When the dumb is done, we can start making a short video officially, and I will go to Shudu again." Ah yes, in our company, I invested 4 million, took 40% of the dry shares, the team was valued at 6 million, and the angel round was valued at 10 million. ”

"Why are you telling me this?"

"Because it's about you. Of the 60% of the team, I accounted for 10%, Zhu Wei 25%, 10% as the employee stock ownership platform, and the remaining 15% were divided into other co-founders, almost three or four people. I like to have something to say first, you know it. ”

"Isn't that now worth 2.5 million?" Zhu Wei was a little beautiful next to him, and Chu Yuanxi had to stab the knife: "Yes, but it's useless." You are not dry stocks, you are options, you give them in batches, and you can't trade them casually. ”

"Oh. Zhu Wei faded back into the sofa. She was a little unhappy for sure, but she didn't expect Chu Yuanxi to really say that she would go, arrive on the first night, and return the next morning, just eat, didn't have any attractions, all took the train, I knew I wouldn't come, I was bored!

Uncle Sheng silently opened the phone, and on it, the newly installed Douyin and Volcano were impressively listed. He didn't play Douyin did make Chu Yuanxi a little surprised, Chu Yuanxi looked for him on WeChat yesterday morning, and he downloaded these two APPs.

He buttoned his scalp and asked, "Hey, you said that these two apps are made by one family?"

"yes, it's all headlines. ”

Uncle Sheng took Chu Yuanxi's mobile phone, a volcano in his left hand and a Douyin in his right hand, looked left and right, and said very suspiciously: "Are they sick? Aren't these two functions the same? Let's develop here in the future? It's a bit unreliable." ”

"It's different, it's different. Chu Yuanxi saw that Zhu Wei was also listening with his neck stretched, and said loudly: "Does Kuaishou know? The skin of Kuaishou and the soul of Douyin. ”

"Hey, the volcano is so tall? I thought it was a copycat fast hand. Zhu Wei interjected, "But it's also weird, it is said that with the trend of Douyin and Kuaishou, it should be Kuaishou to go to the copycat Douyin, right, why is Douyin a new cutting-edge, but the old Kuaishou is here?"

"Haha, Brother Hua, the boss of Kuaishou, said that he should maintain restraint and not easily copy others. Chu Yuanxi remembered a tragic joke in the original world, and this joke was about to happen in this world. "Brother Hua took Penguin's investment, thinking that he would be able to get Penguin's users, and then he just lay down and waited for it to be listed. It's a pity that the penguin doesn't think so, the hottest outlet has to be in his own hands, so he used the world's peerless replication Dafa, and copixel-level reproduced a Douyin, named 'Weishi', as his own son. ”

"Kuaishou people don't make their fortune from penguins. Isn't it good that people don't copycat?" Uncle Sheng interjected: "Although I don't play Kuaishou, I know a little bit, and the first brother of Kuaishou's short video has promoted it to this point by himself." Why don't we go to Kuaishou for development?"

"Kuaishou has a good development, but the appearance is too low!" Zhu Wei pointed to the Kuaishou icon on his mobile phone and said, "I don't want to open it when I look at this icon." ”

Is what Uncle Sheng said right? Yes, it's not right. He sees things before 2017 and can't see the future development, so he supports Kuaishou. But Chu Yuanxi knew the trend of Kuaishou, and he didn't plan to develop on Kuaishou from the beginning, at most, he pulled down the video after moving it over.

The choice is greater than the effort, if you don't know the future trend, at this time, you will go to the so-called "short video brother" Kuaishou as the main base for development, then just three or four months later, the same content, the effect is not three or four times as bad as so little.

As for whether it is good not to copycat, this is a soul torture, Chu Yuanxi's answer is: As an enterprise, you can't use "cottage or not cottage" to restrain yourself, and cottage is not a guideline, nor is it a flood beast, but a high-level operation in the field of dragon slaying. The cottage is a university and asks, if you do well, you can only be a minion if you don't do well, otherwise why are penguins so scary?

Chu Yuanxi planned to treat Uncle Sheng as his right and left hand, and while he had time, this kind of directional question was just right to explain to him.

Volcano is very similar to Kuaishou, the main interface is similar, the original rules are similar, and the content is similar. But TikTok is different from them.

Douyin and Volcano Kuaishou on the main interface are two completely different styles,The protagonist of Douyin can only see one work on the face,The user opens the APP and plays the content of the work directly,The user can't see other content recommended by the system,You need to swipe up and down to browse others,So the attention is more concentrated。

Volcanology Kuaishou,There will be many small covers of works on the main interface,Users can choose from them,Attention is relatively distracted。

Kuaishou's works, known for their "soil", are mainly outdoors, and the breath of life is extremely strong, and the volcano is also biased towards Kuaishou in this regard, with a lot of earthy content, and even a large number of short videos of rural life. Douyin is much taller, outdoor content is not the main force, and the user tonality is obviously different.

From this difference, Chu Yuanxi naturally prefers Douyin, but more importantly, the original rules.

On these three apps, the original can be found and cited in reverse moderation, which is the same, and it is also a stable entrance to gain fans.

Douyin's original rules are opportunistic, as long as the user uploads the work, the music in the work will be unconditionally recognized as "original", whether it is a piece of noise, a cover of someone else's song, or simply a famous song downloaded to the local area, made by other music producers and added to their own work by the uploader of the Douyin work, all of which are recognized as original.

This is a huge loophole that is opportunistic, Chu Yuanxi has already begun to drill, and the original label of "Single Dog" has already brought him a lot of references, and there will only be a lot of them in the future. He knows the future development trend of Douyin, and the number of citations of this piece of music alone will not be less than 1 million.

The original identification of Volcano and Kuaishou is more difficult, and there are certain differences in the rules of the two. Although famous songs and songs can also be recognized as "original", there is a "time difference", which requires the work to obtain certain data and wait for a period of time, rather than the first time to identify.

This is what Chu Yuanxi is tired of, because it will give others the opportunity to steal chickens from him, that is, to rob the original. What he wants is to steal the chicken himself, so that others have no chicken to steal!

So why didn't Volcano Chu Yuanxi give up? Because although Volcano is wrapped in the skin of Kuaishou, its soul has the same root as Douyin.

This soul is the firepower and the sound wave. This bold model innovation is enough to reflect Zhang Ming's cleverness.

Volcano and Douyin works that are not popular do not get firepower and sound waves, as long as the works are popular, the system will give the author fire power and sound waves according to the number of plays and likes and comments, which can be directly withdrawn.

What's more, because of the problem of user tonality, it is not easy for ordinary users to get sound waves on Douyin, only tall videos will become popular, and Volcano is different, it is "civilian". On the volcano, a large number of earthy videos have been spread by the earthy audience, which has made many people surprised to find that they can get firepower by shooting a square dance on the street!

The firepower rules of the volcano small video have a huge attraction to users who love to take advantage of it, and even produce a group of live broadcast porters, who stare at the outdoor anchors on Kuaishou every day, and wait until they start the video when they broadcast live, and then record the live broadcast and transmit it to the volcano to earn firepower.

And the volcanic trench has no discipline, it can't let users open a work and immediately notice how much firepower the work has earned, and it can't use money to slap the user's face.

This is a naked seduction, and what can be withdrawn is money, which can attract users. From this point of view, Kuaishou does have enough "restraint".