Chapter 467 Occupy the online game market
A few days later, the online version of "Swordsman" officially began.
With the official announcement of the news on the official website of the Mixed Yuan Game Company and the opening of the game software download channel, the online version of "Mixed Yuan Swordsman" has officially entered the field of vision of the online game industry.
Prior to this, Dai Yunfei was interviewed by several game magazines, revealing his intention to develop "Hybrid Swordsman" into an online game.
The previous stand-alone version of the game "Swordsman of the Mixed Element" has received good feedback in the market and has received enthusiastic support from a large number of fans. Therefore, in the process of developing the online version of "Hybrid Swordsman", the market attention has been high, and many fans are looking forward to the online game.
On the day of the release of the public beta version, the traffic on the official website of Hybrid Games Company skyrocketed, and a large number of users began to download the game client through the official website.
At the same time, in order to cooperate with the release of this game, Li Feng has installed the online version of the game "Mixed Yuan Swordsman" on nearly 50 stores and more than 2,000 computers under the Paradise Internet Cafe through his father Li Wanmin.
Not only that, the mixed yuan game company also used the precise promotion ideas provided by Li Feng to promote the game to the Internet cafes in Jiangzhou City and even the surrounding big cities in advance, among which many Internet cafes have installed the game client in advance, according to preliminary statistics, the total number of computers installed is about 20,000 units, which has laid the market foundation for the launch of the online version of "Mixed Yuan Swordsman".
On the day of the open beta, Li Feng also helped Dai Yunfei and helped him promote the news of the game on the forum.
On the evening of the same day, the online version of "Mixed Yuan Swordsman" has achieved gratifying results.
Dai Yunfei called: "Li Feng, the first result of this public beta is very good, the number of client downloads on our official website alone has exceeded 50,000, if you add the sharing and downloads in other places, it is estimated that the total number of downloads can reach 80,000, this result is far from what we expected before." ”
"This publicity work is still doing well, Sister Qingqing has made a lot of efforts in this regard, especially the on-site promotion of large Internet cafes in various big cities, which has created a huge momentum for the game. Coupled with various online advertisements and activities, the atmosphere of the game is created and the awareness of the game is greatly accelerated. Li Feng said, "Judging from the current trend, how many loyal users of the game can be reached in the future?"
"According to the current development trend, it is estimated that the total number of registered users can reach more than 1 million, the number of long-term loyal users can be maintained at 400,000 to 500,000, and the number of real-time online users can reach more than 100,000. Dai Yunfei was very excited, "This number has reached the top level of the current online game industry, even the most popular "Heavenly Boundary" today. ”
"Your estimate is quite conservative, according to my judgment, the number of real-time online users can reach 200,000 or even more than 300,000. Li Feng said, "After all, the industry is still developing, the number of netizens is also rising, if you use the perspective of 2002, the number of real-time online people exceeded 100,000, it is already a jaw-dropping number, but for the future of 2003 and even 2004, this number may not be high." ”
"You're right, the industry in general is growing, and the number of players playing online games is only going to increase. In this way, the outlook for the game is even more optimistic. Dai Yunfei said.
"Yunfei, it's not the time to be happy yet, we must strike while the iron is hot, on the one hand, accumulate operational experience through public beta, and constantly optimize the game experience of players, on the other hand, we must also make a fuss about marketing, I think we can invite some more influential gamers in the industry to conduct a public evaluation of this game. By hosting these kinds of events, you can deepen the impact of the game, and at the same time, you can attract a large number of other players through these veteran players. ”
In 2002, there are not many online games on the market, and the competition is not fierce, especially the same type of online games with the same theme, such as the online version of the "Mixed Yuan Swordsman" online version, there are only two or three online games on the market, plus several other online games are not exquisite, and the influence is not as good as "Mixed Yuan Swordsman", so as long as you don't make mistakes, it is not difficult to seize the mainstream online game market.
"Yes, striking while the iron is hot is a must, as long as you seize the opportunity this time, maybe you will really become a mainstream domestic game company in one fell swoop, and it will no longer be the small studio of the past. Dai Yunfei said, "It seems that the development of online games is really the right way, but I didn't expect that the market effect of online games is much greater than that of stand-alone games, and with the same effort, the effect of online games can even increase more than ten times." ”
"Networking is the trend of the times, whether it's games or other industries, building a smoother connection can make the industry itself play a greater value. Li Feng said, "So this transformation is an inevitable trend of the development of the times, and we have grasped this trend in order to achieve results that even top domestic game companies envy in one fell swoop with an insignificant small company." ”
"It seems that in the future, we will occupy more market share in the field of online games, launch a richer game product line, and strive to attract as many players as possible. Dai Yunfei said, "The development of the second online game will also be on the company's agenda." ”
"Yes, the process of game development is relatively long, and even if the project is established now, it will take at least half a year to a year to complete the official development, so it is not a bad thing to plan as soon as possible. Li Feng said, "I told you before that the development of online games is a link in the cultural industry chain, and if it can be combined with the Internet and other forms, it can have a greater influence." So if the second online game is to be included in the development plan, then my opinion is to cooperate with Origin Chinese.com to launch the industry's first online game adapted from a popular network. ”
"An online game based on a popular network? Dai Yunfei said, "In this way, it also saves the company a lot of planning energy, and it can directly use the settings in the network, which can save a lot of time for the entire game development process." At the same time, the adaptation of the network into an online game is a news event in itself, which is very newsworthy and can play a great role in promoting the marketing of the game. ”