Chapter 407 Win-win cooperation
As many employees joke in private, what is grown and raised on the ranch is often the first thing they taste. Even if it sounds like a guinea pig, the ranch staff is happy to do it.
Normally, the free stuff is mostly not very good. The problem is that for the employees of the ranch, they must know what they grow and raise. Don't say whether it's delicious or not, at least it won't be a problem.
Just like the first fruits and vegetables grown on the plantation, because they did not find an ideal target to buy, in order to prevent these fruits and vegetables from rotting, the farm chose to let the staff harvest them. Many employees need to buy these fruits and vegetables every day.
It is organically grown fruits and vegetables, and the employees know it in their hearts, so they will naturally not refuse this kind of kindness. Unfortunately, with the popularity of the plantation's fruits and vegetables, it is now impossible for employees to take home some for free.
Only the staff in charge of the plantation, who are in charge of the management, occasionally have the opportunity to taste it. But as the manager of the plantation, Will also told these employees that it was okay to taste it once in a while, but not too much.
In the final analysis, the price of these fruits and vegetables is very expensive, and employees eat too much, which is equivalent to embezzling the boss's profits in disguise!
At the previous ranch party, many employees tasted the taste of lamb raised in the ranch for the first time. After eating, many employees and their families will never forget it. But then they all knew that the price of the lamb was too high.
Even if an employee wants to buy a lamb for their family, consider the cost price offered by the ranch, which is enough for them to buy several sheep of the same size in the town. In this case, how many employees are willing to buy?
Now they are very happy to taste the beef raised in the ranch and carry the beef cut by Zhuang Haiyang. It's just that when they left the ranch, many employees smiled bitterly: "This beef is going to be unaffordable again!"
"yes! Listen to Nuke, tomorrow there will be a lot of purchasing managers from well-known restaurants and chefs. BOSS has also decided that all beef cattle that are ready for sale will be sold in the form of an auction. The price of this beef, I'm afraid it will be very expensive. ”
"Of course, the taste of the beef is really fantastic. I really can't believe that this cow was raised by us. ”
As employees of the ranch, they naturally hope that the profitability of the ranch will get better and better. Since Zhuang Haiyang bought the ranch, most of these small town residents who are engaged in animal husbandry also know that the salary given by the boss is not low.
Coupled with the fact that some benefits are also distributed every once in a while, compared to the ranch they have stayed on before, they are indeed very lucky. What's more, after signing a formal employment contract, the treatment they enjoy at the moment is no different from that on the island.
When they came home with freshly slaughtered beef and saw their wives or mothers preparing dinner, they all smiled and said, "Let's have steak tonight! The beef cattle from our ranch are ready to be sold, and this is a beef cow that was just slaughtered today."
I've eaten it at the ranch before, and this beef tastes just like the lamb before it, it's really amazing. It's a pity that if you want to eat such good beef in the future, you can only look forward to the boss giving out benefits again. ”
"Oh, really? This beef, it really tastes so good?"
"Of course! At the boss's house, I ate three steaks and a bowl of beef noodles. If nothing else, the cattle on our ranch will definitely sell for sky-high prices. This beef is really delicious. ”
Under the boast of these employees, their families are naturally full of anticipation. For less crowded families, cut out a few steaks and prepare them to be fried. For families with a large number of people, the beef they received for free tonight is naturally only enough for one meal.
But no matter what, when the families of these employees tasted the taste of the beef, they all praised it loudly. At the same time, many employees' family members lamented that it was difficult for Zhuang Haiyang, a rancher, to make money.
As the most valuable product of the ranch, the price of beef cattle largely determines the income of the ranch. To be able to raise such high-quality beef, the ranch only needs to develop steadily, and the annual income will inevitably be not low.
Really good things are never sold, and the little devil's wagyu cow has always been in short supply. Although the beef cattle raised in the sea ranch have not yet become famous, it is only a matter of time before they become famous.
As long as the second batch of beef cattle can maintain this quality, then the market will recognize the brand influence of beef cattle produced by marine ranching. Correspondingly, the price of beef sold on the ranch will continue to rise.
According to Zhuang Haiyang's plan, he plans to establish the brand influence of the ranch in New Zealand first. Then, with the help of the brand influence formed in New Zealand, it slowly expanded to other countries, making the sea ranch famous all over the world.
In Zhuang Haiyang's vision, any product sold by the sea ranch in the future must be a high-quality product. Produced by the ocean, it must be a high-quality product. This is true for fruits and vegetables, lamb, beef, and kiwi fruit in the back.
Plus oysters that are currently in production and vineyards that are expanding. As long as this can be done, then anything that the sea ranch sells in the future will become the new favorite of the market.
With the influence of the formation of ranches, Zhuang Haiyang may be able to annex relatively close pastures and continue to expand the area of his private ranches. Even if it doesn't expand, with this ranch, there is actually a lot to be done.
If Zhuang Haiyang has any system to follow, then he will definitely receive countless compliments tonight. The family members of the employees who tasted the delicious beef also gave sincere thanks and gratitude to him for such a generous performance.
And this is exactly what Zhuang Haiyang also needs, and the town where the ranch is located does not have many people in itself. First protect the basics, let employees and their families, support the ranch and themselves, and then slowly gain the recognition and goodwill of the residents of the town.
Even if you can't do it, everyone likes it, but as long as you win the approval of the vast majority of small town residents. He, a young and wealthy man from China, will also become the object of welcome and love of the residents of the town, and will not be excluded and resisted.
By the time breakfast had been eaten the next day, Janook and Will were busy. Call a few employees of the ranch, go back and forth between the airport and the ranch, and bring the invited buyers and the chef specially brought to the ranch.
According to Zhuang Haiyang's arrangement, the arriving buyers will participate in the ranch first, and he will be the master of the reception at noon, so that these buyers can taste the beef of the ranch. Those chefs who are interested can also borrow the kitchen and cook their own beef.
For these buyers, who have established relationships with ranches, they naturally know that Zhuang Haiyang is the owner of the ranch. Even, according to the information revealed by Jenook and Will, Zhuang Haiyang also has several islands in China.
Such a young and rich man, even if these buyers have heads and faces, they dare not despise the existence of Zhuang Haiyang. Especially the buyers who benefit from cooperation are extremely polite to Zhuang Haiyang's attitude.
Seeing the purchasing team joining the visit one after another, there were buyers who were familiar with Zhuang Haiyang, and they also smiled and said: "Mr. Zhuang, how many people have you invited today? Just about 100 cows, aren't you afraid that they will not be enough to sell?"
Faced with such an inquiry, Zhuang Haiyang also smiled and said, "Mr. Wuka, this is also a helpless thing. The guests invited this time are all customers who have been to the ranch before and want to establish a cooperative relationship with the ranch.
As for this batch of commercial cattle for sale, I hope to take care of every customer. If possible, I try to make sure that every customer who comes can buy a cow. It's up to you whether you want to cooperate or not. ”
"Ahh
"Yes! Based on your information channels, you should already know that the quality of the beef I sent for inspection has reached the premium level. I believe that there are not a few beef of this grade in the whole of New Zealand, right?
This kind of high-quality beef, the restaurant you run, I'm afraid that more of it is imported from abroad. How high the price, I believe I don't need to say, you know better than me. It is also a premium grade, and there must be a gap in taste.
I am confident in the beef I farm, but I also need to be tested by the market and customers. It's just that I don't have a slaughterhouse on my ranch, so I can only choose to sell whole cattle. How you set the price is up to you. ”
After saying this, seeing some silent buyers, Zhuang Haiyang said again: "Of course, no matter whether we can reach a cooperation or not, or whether we don't recognize my sales model, we can still be friends."
At noon, I will invite you to taste the beef raised in the ranch for free. Even cow offal can be turned into a delicious dish after some cooking. I'm sure of that!"
For many restaurants, they only care about the beef, and the most suitable part for steak is used. The rest of the beef is offal and other parts of the beef, and they naturally don't like it. This means that whole cattle purchases are wasteful.
But in Zhuang Haiyang's opinion, he really didn't think that much, slaughtered a cow and priced it according to the different parts of each part. As a Chinese, Zhuang Haiyang always felt that the cow could not be eaten except for the hair and intestines, so why not eat?
The cow head can be used to make soup, the beef bones can also be boiled into soup, and the stewed radish of beef offal is as delicious as bursting. In terms of food, Huaguo, which has thousands of years of food culture, has indeed thrown off a lot of these foreigners.
At noon, in addition to serving steaks, Zhuang Haiyang also carefully prepared a few dishes that seemed terrifying to these foreigners. Of course, these dishes are all edible on cows. If you can't get used to it, you can't help it.
In fact, Zhuang Haiyang has also considered directly investing in a high-end restaurant by virtue of the advantages of products planted and bred in pastures. But in the end, he dismissed this idea, feeling that it was too much energy.
In addition, although he does not know much about business operations, he also knows the truth of win-win cooperation. If you really open a restaurant by yourself, you may not have to worry about business. The problem is that the consequence of this is tantamount to stealing the jobs of local high-end restaurants.
Now only selling the ranch's products will allow these restaurants to help them build their own ranch brand. Because the more well-known the ranch is, the more customers will love the ingredients they produce from the ranch.
And this can be called a win-win cooperation!