That's what is going to happen in July next year:

"I love the Internet, I love freedom, I love to get up late, I love the food stalls at night...... I'm just like you, I'm a mortal. ”

"I love acting, I don't like acting, I love to struggle, I love to enjoy, I love to wear beautiful clothes, and I love to discount labels...... I'm nothing special, I'm special, I'm different, I'm like you, I'm a mortal. ”

This is the object that will quickly sweep the whole network with a 'bang' next year.

It is also a classic Internet marketing that the creator himself cannot replicate again.

Behind it is a minimalist text + precise positioning.

In this era, where is the precise positioning?

There is a sentence written in Wen Xiaoguang's manuscript: We are grassroots, and we love to wear street stalls after chasing famous brands, even if it is low but not cheap.

Of course, a 'popularity' is the result of the combined action of many factors, and there are too many variables in the Internet era, and the right time, place and people are indispensable.

It's just that there is no way to control the factors, what Wen Xiaoguang can do is to do the best of the controllable factors.

This is also known as product quality and user experience.

"Shirt?" Zhang Gangnian smiled and asked, "Mr. Wen, what do you mean by this?"

Wen Xiaoguang said: "It means that we will launch some good quality shirts for trial sales. ”

It doesn't sound special, neither Mr. Zhang nor Mr. Qian have any special reaction, this is a new business for them, a good thing.

Liu Yiqi couldn't hear the new connotation, could it be that this was just the thing he had been reluctant to talk about before?

Fortunately, she is smart enough that she will not directly question her boss when she is outside.

Wen Xiaoguang took these looks in his eyes, he smiled slightly, it's good if these people don't understand,

I understand what the meaning of my rebirth is, and the people of the whole country know it, can it still be my turn to make money?

All in all, you wait and see.

"There was a global financial tsunami last year, and 2009 must be a year of weak global demand, so I want to get some good-textured shirts from Mr. Zhang's hand at this time, which should be good news, right?"

"Of course it is," Zhang Gangnian patted his thigh, "I have long wanted to thank Mr. Wen in person for choosing our Meisheng, you want my goods now, it is to save my life, the life-saving benefactor wants a shirt, you don't have to come in person, just call me!"

Liu Yiqi thought to himself, this person is really embarrassed, Wen Xiaoguang looks at how he is more than ten years younger than you, and he is almost forty years old.

Wen Xiaoguang felt that the time for rebirth was really a good time.

This year, global demand is indeed quite weak, and the so-called home appliances to the countryside also come from this. Previously, our exports had a subsidy called 'export tax rebate', and the tax rate was 13%.

It can be simply understood as the government subsidizing foreign consumers and at the same time promoting exports.

In 09, the government did not ask for the 13% of the money itself, but transferred the subsidy to the farmers, as long as it is a rural household registration, the purchase of electricity is discounted.

But clothing is not a home appliance.

"Mr. Wen, what kind of shirt do you want?"

Ding dong!

There was another knock at the door.

The woman surnamed Zhou got up.

Wen Xiaoguang said: "I'll talk about the details later, today I mainly want to mention this matter to Mr. Zhang." ”

"Okay, good," Zhang Gangnian got the good news, and there was a lot of happiness on his face.

Liu Yiqi was very confused when he heard it on the side, so he was selling a shirt?

Qian Qingli was the same, "Mr. Wen, just for this one thing?"

Wen Xiaoguang knew that they didn't understand, because it wasn't a question of shirt or not shirt at all, but a question of the retail model.

Don't be afraid to talk about it, there are no successful cases, and others think you are whimsical when you say it. In the past 30 years of reform and opening up, the common people have experienced all kinds of fooling kings, and at this point in time, capable people are very good and will not easily believe the braggings of others.

"Money should always know the word fixed magnification?"

"Well, I know. ”

Wen Xiaoguang mentioned simply, "Xianzhou is full of clothing, and I also have relatives at home, so I probably know that the fixed magnification of shoes is generally 5-10, and the fixed magnification of shirts is 10-15."

Liu Yiqi asked, "What is a fixed magnification?"

"Your clothes cost 500, but the cost is only 50, which is 10 times, which is the fixed magnification. Wen Xiaoguang piggybacking explained, "The cost of a poor-quality shirt may only cost 4-5 yuan, and a better one, everyone can wear it, and 15 yuan will be made. ”

Zhang Gangnian waved his hand, "Hey, Mr. Wen, we didn't make that much, otherwise we would have made a fortune." ”

"I know," Wen Xiaoguang nodded, "In fact, this is caused by the low circulation efficiency and high circulation cost in the middle, and this problem is complicated to talk about in detail." ”

Zhang Gangnian wanted to ask again, but another guest arrived, and as for his heart, he didn't feel that this was just a young child as he did at the beginning.

He understands very well that this person named Wen Xiaoguang did not make the pillow by accident, limited to his age, he may be inexperienced, but he definitely has ink.

What made him even more despise was that this person had done this in just two months, and when he was quiet and thought about it, his back was cold.

It was a lady who came in, in her forties, and had some temperament.

"Vice President Sun, please. ”

In addition to her, there was also a young man, Wen Xiaoguang felt very familiar.

Zhang Gangnian introduced a pass,

said their names to each other and shook hands, Vice President Sun's full name is Sun Yaqin, the young man who is a little familiar, called Guo Chao.

There doesn't seem to be anyone else, but there are no less. No matter how much it is, there will be nothing to talk about.

Wen Xiaoguang is always mentioned because of his appearance, and after mentioning it a little, Sun Yaqin smiled and said, "I heard what you guys were talking about just now?"

Zhang Gangnian said: "It's the matter of the fixed magnification that Mr. Wen said, and we are all chatting. ”

Wen Xiaoguang himself was thinking about something, so Guo Chao...... Isn't it the man I met at the door of Wanjia Lights Hotel that day?

No wonder it looks familiar.

Zhang Gangnian said that he brought some personal friends to open clothing stores for a living.

When everyone had arrived, the black dwarf beckoned them to the table to eat.

"Little boss," Liu Yiqi finally caught the opportunity of the outsider's absence, she came over with a smile and asked, "What do you mean by the one you mentioned to Zhang Gangnian today?

Wen Xiaoguang was confident and smiled silently.

Speaking of which, Vancl is a company that Lei Jun has invested in, and people always say that Vancl succeeds in marketing and loses in marketing, which is a bit reasonable, but in fact, the deeper reason is that Vancl is unable to integrate the supply chain.

Poor inventory leads to increased costs.

If you don't control the stockout, you will waste sales opportunities.

To put it bluntly, the supply chain is chaotic, and this is a delicate job that cannot afford to go wrong.

There is some degree of similarity between Vancl and Xiaomi. That person must know very well why Vancl failed, and in the end it also contributed to Xiaomi's success.

"We are not selling shirts, we are not simply doing clothing retail, but Internet services that control product quality and respect user experience. ”

"What do you mean?" Liu Yiqi was stunned, "Where did you hear these words as an 18-year-old child?"

"It's okay if you don't understand, do you believe me?" asked Wen Xiaoguang.

Liu Yiqi nodded almost non-skeptically, "Of course I believe it." ”

This is a man who has become a millionaire on his own.

"Trust me to help me come up with a good name, the player world I started sloppy at the beginning, and the characteristics are average, the key is that there is no force. ”

"Forced?

Wen Xiaoguang looked at her and thought for a moment, "How to explain it, for example, brother, it's a man you can never get, this is forced to go." ”

Liu Yiqi: "......"

She rolled her eyes, raised her eyebrows and tilted her chin, "So, what if I get it?"

————

The rebirth article is not easy to mix at the starting point, and the momentum of aura recovery is too strong, so I recommend this friend's "Internet 2010" for the pot friends who are short of books.