In fact, when it comes to the live broadcast of the league in the Chinese League, it is also a very ridiculous thing. Pen ~ fun ~ pavilion www.biquge.info

At present, the broadcasting rights of the Chinese League are completely blank, that is, the broadcasting rights are delegated to the clubs themselves. It wasn't until 2014 that the "Ten Years of Streaking" came to an end. At present, the broadcasters of the broadcast of the Chinese League are not only professional TV stations, but also grassroots fans and enthusiasts; the quality of the broadcast is high-definition, some are online videos, and some are graphics and texts. It is not an exaggeration to say that today's Zhongjia broadcast is the coexistence of professionalism and grassroots, and coffee and garlic are on the same plate.

In fact, Zhang Sheng is quite happy to be in this state. In 2014, a cultural communication group obtained the naming rights and media copyrights of Zhongjia, and the reserve price of the naming rights was 15 million yuan. This means that the Chinese League has ended ten years with the title "streaking". Is ending the "10 years of streaking" really good for the club? 15 million is almost negligible for the dividends of 16 Chinese clubs, and 500,000 may not be distributed at the end of the year, and because of the business cooperation signed by the Football Association, the copyright of their club games needs to be purchased with their own money, so in the end, either the game is not broadcast, or the club sticks money, which is the "good" brought by this business cooperation.

Strangely, the company that won the bid did not independently produce the TV broadcast signal of the Chinese League at all, but asked some clubs for free to produce the TV signal that they had signed with a local TV station and then sold it to a satellite TV channel. In response, most clubs, which pay to produce their own television signals, have of course categorically rejected such requests. As a result, a strange phenomenon appeared: a certain satellite TV only got a free signal for a team ranked in the bottom three, and naturally it could only broadcast the team's games every week.

The reason for this strange situation is that this company waits for each club to finish, and then asks for signals from each club, and then goes to various media to sell, and offers 20 million to some media, which is higher than the Super League copyright sales. The general manager of the club in the Chinese League said: "Of course we can't give them signals for free, because we also spend 3 million a year on signal production fees. ”

What's even more amazing is that in order to let more fans see its team's games, a club made its own signal and spent 70 or 800,000 star fees to broadcast it to new media for free. As a result, after several rounds, the new media received a lawyer's letter from the company that owns the copyright of Zhongjia: requesting the new media to stop broadcasting, or pay for broadcasting.

After failing to reach an agreement with the new media, the company turned around and negotiated with the club, demanding that the club pay millions to buy out the rights to its own club. "What is the reason, you own the copyright, you should be responsible for production and publicity, since you can't achieve this goal, now we produce and broadcast by ourselves, and you even want us to buy back the copyright ourselves. In this way, we still have to pay for it for a year. So said the club's official.

There is also an even more unimaginable thing, in order to be able to see their team's game, Harbin fans spent money to crowdfund to broadcast the game of the Yi Teng team on the local Internet, but it was stopped just after the broadcast. The reason is very simple: if you want to broadcast the game of the first division, please pay the copyright fee first.

In fact, this is completely due to the poor supervision of the Chinese Football Association, and the business cooperation of the Chinese Football Association in the past could not be sold for money, and then the Football Association immediately did nothing. The Football Association may have seen the broadcast of each round of the Chinese League on satellite TV and local television, does the Football Association know that these are produced and broadcast by various clubs? What benefits has the Chinese Football Association brought to the clubs?

The broadcast of the Dragons game only began in the middle of last season. At that time, the Longteng team sang all the way in the FA Cup, and it was also swept in the league, and the Longteng team took the opportunity to sign a broadcast contract with Jiangcheng TV. The Longteng team is responsible for the labor dispatch expenses of the broadcast personnel and the rental of equipment.

After the Longteng team entered the Chinese League this year, the club and Jiangcheng TV also held a broadcast negotiation, because it involves a season's game broadcasting, the demand for personnel and production costs are not a small amount, so the price of the two sides has not been negotiated.

Because of Jiangcheng Zhuoer's success this year, the broadcast of the Chinese Super League game has become the highlight of Jiangcheng TV's cultural and sports channel, and the interest in the Longteng team game has also plummeted. I haven't let go of my mouth on signal production. Until some time ago, the city leader in charge of propaganda in Jiangcheng City passed a sentence: "They are all Jiangcheng's football teams, and we can't favor one over the other." Jiangcheng TV was relieved and reduced the production cost by half, even so, the Longteng team needs to pay nearly 300w to Jiangcheng TV every year to ensure the live broadcast of the whole season.

In fact, Zhang Sheng's brother Zhang Chen helped a lot. Zhang Chen was in charge of the outreach business of Longteng Group before, and had been advertising for Longteng Group on Jiangcheng TV and major media for a long time, so he was more familiar with the leaders of Jiangcheng City who were in charge of this area. Hearing that Zhang Sheng was worried about the broadcast of the game, he took the initiative to help Zhang Sheng solve this problem.

Zhang Zhijun had an eyebrow when he heard the broadcast, especially Zhang Chen took the initiative to help Zhang Sheng solve the problem, and was very happy: "Zhang Chen, you have done a good job in this matter, and I am very happy to be able to take the initiative to help my brother solve the problem." ”

Next, Zhang Zhijun focused on something he rarely mentioned before, that is, the issue of the youth training of the Longteng team: "Zhang Sheng, I see that your posture is to take the road of youth training to cultivate players by yourself." But it's not an easy road. The investment is large, the effect is slow, have you considered how to speed up the development of this area?"

In fact, Zhang Zhijun asked this question because he had his intentions.

Because as early as the end of 2011, the Chinese Football Association issued the "Chinese Football Association Professional League Club Access Conditions and Review Measures" to 32 clubs in the Chinese Super League and the Chinese Football League, which wrote: the establishment of a training center for young players, the formation of elite echelons (reserve teams [over 18 years old], under 17 years old teams [no less than 25 people per team]); The document also says: Clubs that do not meet the requirements of these measures will not be approved for registration and cannot qualify for the league at this level.

But two years on, there are only a handful of clubs that can meet all of these requirements. In fact, not all clubs in the Chinese League have their own U17 teams, and even fewer clubs can form echelons of all ages between 10 and under 17. In this, some youth teams are still built for the tasks of the City Games, the Provincial Games, and the National Games, with a strong utilitarian nature, on the one hand, it weakens the basic function of football youth training, and on the other hand, children do not have enough games to play. In other words, even if the youth echelon is formed, the Chinese Football Association and the clubs still have to think about how to maintain, train and train these teams to make the youth training system achieve the desired effect.

As for the reserve league in which Zhang Sheng wants to let Ding Huaiyi and other players participate in the training, it has been regarded as a "chicken rib competition" by all parties. The reserve team game is generally scheduled to be played in the morning of the next day after the end of the Chinese League game, which not only affects the preparation earlier, but sometimes even the players are not together, such as the defender playing the midfielder and the goalkeeper playing the striker. Since the away team generally arranged a noon flight to catch the flight home, some reserve teams were just perfunctory and coping with the pass. At the same time, the outside world rarely pays attention to and supervises these games, giving teams the opportunity to "be lazy". Some things are even more bizarre. In the 2015 season, a reserve match for a Central League A team ended in a hurry after only 80 minutes. Just when the players on both sides were wondering, the referee who was accused was about to catch a train to leave, and it was too late, so the game was stopped early.

Therefore, whether it is from the club's rigid rules and long-term development or from the accumulation of experience in the young player team, it is easy to understand that Zhang Zhijun expressed concern about youth training. His meaning is also very clear, to see if he can directly acquire other echelons to strengthen the strength of the Longteng team's youth training. In fact, Zhang Zhijun's idea is the practice of the vast majority of Chinese Super League and Chinese League A teams.

Needless to say, Guangzhou Evergrande has spent a lot of money to build its own youth training system through the acquisition of outstanding young players from various football schools, club echelons, and provincial echelons, plus the holding of Evergrande Football School. The same is true for other clubs.

R&F acquired Shenzhen Phoenix in 2011 and then surpassed the success, and then acquired the 93, 95, 97, 99 teams of the Guangzhou Football Association, etc., and at the same time, through the relationship between the former 95 national youth coach Li Bing, he also poached the players of the 95 national youth. Then he set up a R&F football school, and the oldest student was 99 years old, but the general manager of R&F introduced that the advantage students started from the 03 paragraph, and his statement may not be modest, because 99, 00, 02 (01 has not been engaged) The three national brands or national brand selection teams do not have R&F students.

Greenland acquired Shenhua in 2014 and acquired the Lucky Star 95 echelon, in order to meet the requirements of the Football Association, Greenland formed its own 97 and 99 echelons from the players that others have eliminated. The main reason why Greenland did not buy 97 and 99 good echelons is that the best youth talents in Shanghai are concentrated in the hands of Xu Genbao and Lucky Star. After Greenland entered the football world, Xu Genbao was still the chairman of East Asia at that time, so Greenland could only buy lucky stars. Greenland did buy Lucky Star 95, but Greenland miscalculated the situation, he felt that the Shanghai Sports Bureau had a place to protect and not allow the echelon to be sold outside Shanghai, and Xu Genbao and Shen Xin were both owners with no money, so the other echelons of Lucky Star were also their own sooner or later, so they were not in a hurry.

However, at the end of 2014, SIPG acquired East Asia, not only owning the 97 echelon of East Asia, but also the 97 and 99 echelons of Lucky Star, and reaching a strategic cooperation with Lucky Star, which is equivalent to cutting off the back road of Greenland in one fell swoop.

Huaxia Fortune acquired Hebei Zhongji in 2015, and then surpassed success. In order to meet the requirements of the Football Association, Huaxia Fortune acquired the 99 team of the Hebei Football Association, and also forcibly poached 12 players from the Liaoning Hongyun echelon of the head coach Li Tie's parent team. The matter was stabbed by the Liaoning team to the Football Association, and finally ended with the return of Huaxia. Huaxia sent assistant coach Zheng Bin out again, and finally dug up a lot of good seedlings from Zheng Bin's hometown of Wuhan, and there was no shortage of 99 national youth players. Finally, we invited Japanese youth training experts to build a youth training system.

Shuntian only has the echelon of 01 and 03, which previously relied on the Jiangsu Football Association to train players.

Yanbian was the team of the Yanbian Sports Bureau before, and later transferred the equity to Fude, and he still holds the shares, so the Yanbian Football Association team is the echelon of the Yanbian club.

The same situation is also the Liaoning team, although the major shareholder is Hongyun, but the Liaoning Sports Bureau still has shares. However, the Liaoning Sports Bureau has not had its own youth training for many years, and Hongyun actually does not have its own youth training, since the 87 echelon of Dalian Yiteng was bought, that is, Yang Xu and Yu Hanchao, and the echelon after that was pieced together. (To be continued.) )