The meal was finished for about two hours, everyone shook hands and separated, Xu Ping'an and Ma Bo took a car, returned directly to the hotel, and made a pot of tea in the living room to chat.

"Are you really going to license the translator product" Ma Bo asked as he stared at Xu Ping'an's eyes, and Xu Ping'an nodded seriously.

"Why, you must maximize profits by producing your own products, why do you want to authorize it" Ma Bo did not understand this question.

"I don't want to authorize it, but I can't help it, the current products of Tianqi Group are eye-catching enough, especially the development of the hydrogen industry, which makes many people around the world vigilant against Tianqi Group."

"I have to keep a low profile and authorize it, these companies can advertise and produce, which can divert some attention, and at the same time, it can be regarded as a signal for me to send a message to people around the world."

"This signal is that everyone earns money together, and the Apocalypse Group is not a threat" Xu Ping'an rubbed his head after speaking, with a helpless expression on his face.

"Someone's going to do something to you," Mabo said in shock.

"Not yet, but there are already bad signs, why should the United States ban domestic people from participating in exchange competitions, this is a very obvious warning, the development of the Apocalypse Group has touched the sensitive nerves of the United States"

"You can only understand this kind of warning, the president of the United States will visit our country next month, this key point to make this kind of decision, the intention is already obvious" Xu Ping'an said helplessly, the days of international giants are not so easy to mix.

"What about the one-man aircraft project, do you want to authorize this one?" Ma Bo continued to ask.

"How is it possible, I have invested a lot in this project, and I will only authorize it when I am brainless"

"Boss, don't look at the people here today who have expressed their interest in the solo aircraft project, their purpose is not on the solo aircraft at all, but on the translator."

"Look at it, in the end, none of these people will participate in the single-person aircraft project, especially Boss Ma, who is a company in Hangzhou, and it is very clear that I have this project within the Apocalypse Group" Xu Ping'an looked at Ma Bo and explained.

After hearing this, Ma Bo frowned and thought for a while, and then let out a long sigh, "Compared to you old foxes, I'm still tender."

"Okay, don't be emotional, you have done a good job in the tea business, and your achievements are not inferior to any of us" Xu Ping'an said directly, while Ma Bo shook his head.

"How do I feel like I'm at the end of my tea section," Ma Bo said with a frown.

"You have the scale of the tea company, and now the scale is stronger than Lipton," Xu Ping'an asked.

"How is it possible, Lipton is an international company, I'm far behind," Mabo said directly.

"You haven't even caught up with Lipton's status, why do you think you've come to the end" Xu Ping'an was very curious about this.

Ma Bo raised his hand and drank the tea in the cup, "I have been fighting with those old guys for the past few years, and I found that my output value has not increased much, and the only achievement is to make those old killers make a lot less money."

"I originally thought that after my strong suppression, they would not be able to resist and give up part of the market, so as to completely consolidate my market position, so that I could free up my hands to start entering foreign markets"

"As a result, I am still entangled with these people, which is not the result I want," Ma Bo said helplessly.

"You have this feeling, it just means that you don't put enough pressure on them," Xu Ping'an looked at Ma Bo and said seriously.

"What do you mean........." Mabo seemed to catch something.

"It's very simple, your brand building is not good, although you have your own planting base in each tea owner's production area, but those people also have their own base"

"Your next step is to strengthen your brand building, just like the old godmother, when you go to sesame chili sauce, you can't help but take a bottle, and at this point, it is when you enter the foreign country" Xu Ping'an didn't mean to joke at all when he said this.

Ma Bo nodded, thinking that Xu Ping'an's words were reasonable, and his brand building was still not good, but what to do next, he still didn't know the bottom in his heart.

"Recently, I found that many tea industries have raised prices, have your prices increased?" asked Xu Ping'an.

"It's gone up a little, it's not going to go up, the labor cost is too bad," Ma Bo said honestly.

"You shouldn't raise the price, you're in difficulty, your competitors are not difficult, dragging them to death is the best way, you gave up such a great opportunity, I don't know what to say about you" Xu Ping'an covered his face and said, picked up the teacup and took a sip directly.

"What you said is light, if the price does not rise, my net profit will be reduced by more than eight million a year, you give it to me," Ma Bo said with an unhappy face.

"How much net profit do you make a year now," Xu Ping'an asked.

Ma Bo looked at Xu Ping'an and said, "More than 400 million."

"So little" Xu Ping'an said in surprise, Ma Bo's face darkened, just glanced at Xu Ping'an was worried that Xu Ping'an would say this, but the result still came.

"You think that other companies are your Apocalypse Group, it is not easy to make money, and you are the difference between heaven and earth................" seized the opportunity Ma Bo began to vent his resentment.

"Stop" Xu Ping'an immediately stopped Ma Bo's complaints.

"Lipton makes tens of billions of dollars a year, and you don't even have one percent of him, how is this possible?" Xu Ping'an asked very curiously, the difference is too big.

"I know that the combined profits of the national tea companies do not reach 10 percent of Lipton's profits, and this problem is very unsolvable," Ma Bo said helplessly.

"Have you studied the problem?" Xu Ping'an took out a cigarette and handed it to Ma Bo, and the two began to discuss, this problem needs to be studied carefully.

"Brand problem, another one, Lipton in many countries belong to the kind of industry hegemony brand, people have abundant capital, after coming to the Celestial Empire after more than ten years of development, the brand has also been established, sales are stable, what do we take to compete with others" Ma Bo said helplessly, this problem is very unsolvable.

"How is your [self-satisfied] brand building?" asked Xu Ping'an.

"There are some loyal customers, the influence is still limited, Ping An, the brand influence of the tea industry needs a long time to build, it is difficult to get more consumer recognition in a short period of time," Ma Bo said honestly.

"This sentence is not right, you can look at the current civil paint market, I have the highest price of civil paint, but the market share is the highest, not only in the Celestial Empire, in many countries are the first choice of consumers"

"There is a problem with your branding, how much do you spend on advertising in a year," Xu Ping'an asked.

"More than four million," Ma Bo said directly.

"So little," Xu Ping'an's voice suddenly raised when he said this.

"It's a lot, in the advertising investment ranking of tea companies, I have entered the top three, which is only more than one million less than the first place," Ma Bo said directly.

Xu Ping'an looked at Ma Bo seriously, and now he completely understands that Ma Bo is bound by the entire industry, and there is a pool of stagnant water in the industry, and Ma Bo has become less passionate

If you want to have great development, you must break this industry practice, to put it bluntly, it is to introduce capital power to smash the market, just like the popsicles we ate when we were children, at the beginning of a dime, now about five yuan abounds.

This is the power of capital, arrogant and unreasonable smashing the market to reshape the rules of the market, directly raising the entry threshold several times, it is difficult for you to enter this industry, even if you enter, it will be more difficult to develop.

"Do you remember the popsicles you ate when you were a child" Xu Ping'an looked at Ma Bo and said, Ma Bo nodded puzzled.

"You have a good recall, how the popsicle market has changed" Xu Ping'an picked up the teacup and began to drink tea after speaking, while Ma Bo had a serious thinking expression, obviously recalling the changes in the popsicle market in his mind.

After a while, Ma Bo came back to his senses, Xu Ping'an picked up the teapot and filled Ma Bo's cup, and Ma Bo took it and drank it directly.

"I understand what you mean, you want me to completely break the rules of the industry and reshape the rules of the industry" Ma Bo looked at Xu Ping'an and said directly, Xu Ping'an nodded.

"Yes, only in this way can you find a new way, otherwise, you will be bound to death by the current industry situation" Xu Ping'an said this sentence very seriously.

"It takes a lot of money, even if it is backed by your funds, I am worried that I will not be able to pay it back in the end," Ma Bo said with a frown, it is not a small amount of money.

"Take your time, first of all, double your current tea base and further squeeze the living space of your competitors"

"The second step is to advertise, which requires long-term continuous investment, not to mention every month, at least once every other month, it is necessary to let everyone remember to get their own tea."

"The third step is that you need to launch more stringent corporate specifications than the current industry, publicize it, and when consumers can't get satisfaction from other manufacturers' tea, they will naturally think of their own tea."

"The fourth step is to launch the same bagged tea industry as Lipton, the price can not be low, the minimum price must be kept at the same level, the advertising shooting is elegant and attractive, attracting people's attention, and it does not need to be fully rolled out, only go through the supermarket store channel"

"The bagged tea industry does not need to produce a lot for the time being, but stores in some major cities across the country must exist, so that consumers can buy, existence is victory, and small activities can be launched to stimulate it"

"When consumers are accustomed to the taste of your tea industry, they will not be accustomed to drinking other brands of tea, and if they make less now, they will make a lot of money in the future," Xu Ping'an gave his thoughts.

"I can't say a few years with my funds alone, I sold you ten percent of the shares, you support me with 300 million funds, and I will change my strength to redeem these shares at the original price" Ma Bo looked at Xu Ping'an and said with a serious face.