Chapter 105 The Value of Brands

It was really not the right time for Liu Dazhu to come back, he came back on the 28th, and finally came back to have a good time with Liu Xiangqian and a few of them, but unfortunately, on the 29th, Lin Ping had to send Liu Xiangqian, Liu Qingmei and a few of them to the county in advance.

Early in the morning of the 29th, Liu Xiangqian and his parents came to the school to bid farewell to their children, because they were not familiar with the inconvenience, several parents did not have the idea of going to the city, they entrusted their children to the trustworthy Lin Ping, and asked Lin Ping to send the five children together.

Before parting, parents are asking their children to "study hard" and "eat well", and Liu Dazhu and Wang Yige also cried and said goodbye to Liu Xiangqian, especially Liu Dazhu didn't play enough with Liu Xiangqian and them, and the days they met were just less than a day.

And as this group of children grows up, it will naturally be less together and more separated.

"Are you ready for what I told you yesterday?" asked Lin Ping.

"It's all set. The five children replied with some excitement and excitement.

Lin Ping took a look at the things they packed with luggage and clothes, all of which were nylon webbing, fertilizer bags and even burlap bags, which had to be said to be dirty and old.

Lin Ping knew that they would definitely be laughed at and discriminated against by their classmates when they used such things to go to school.

"Look, that old hat from the countryside actually used fertilizer bags to pack his luggage. ”

"Yes, haha, look at this, there is a pig on the bag, pig feed, hahaha. ”

Discrimination is hard not to exist, especially for children of their age, who have high self-esteem, love vanity, and like to show their superiority, so there will always be students who like to belittle and make fun of others.

Lin Ping didn't want Liu Qingmei and the others to be discriminated against, and he was powerless to change those classmates who might discriminate against them, so he could only change Liu Qingmei and them.

So, Lin Ping took Liu Qingmei and a few of them from the bus point in the town to get on the bus to County D, and after finding a hotel to stay, Lin Ping took Liu Qingmei and a few of them to the small commodity city again.

Here, Lin Ping spent money to buy a box for each of the five children, and then took them to the clothing store to choose a suitable pair of clothes.

Seeing that Lin Ping was about to buy them clothes again, Liu Qingmei hurriedly said: "Teacher, no, we haven't worn much of the clothes you bought for us last year, and the clothes you donated last time are also very good, we have enough to wear." ”

Lin Ping said with a smile: "It's okay, you guys are growing up very fast this year, children of your age are running around every year, last year's clothes are a little small, let's buy two more fits and shoes." ”

Lin Ping chose two unassuming, non-exaggerated, ordinary sportswear and shoes for each child, Lin Ping didn't want them to be discriminated against, let alone let them fall into the comparison and show-off of clothes.

After visiting a few stores, Lin Ping finally bought suitable clothes for the five of them, during which Lin Ping unintentionally avoided a few stores, but was asked by Li Shulin: "Teacher, why don't we go to those newly opened stores to have a look?"

Lin Ping looked at the Nike, Adidas and Kappa stores pointed out by Li Shulin, and couldn't help but sigh in his heart: The country's economic development is indeed getting better and better, and such stores have also come to Xibei County.

"Those shops are expensive at first glance. Feng Xiao looked at it and said.

"Yes, you see that the dress displayed in the glass is priced at more than 500 yuan, or is it 20% off. Liu Qingmei also said.

Nike Adi is just a sportswear brand for residents in developed areas such as first-tier cities, but for areas like Xibei County, it is already a high-end "luxury jewelry". For many parts of my country ten years ago, wearing Nike Adi was regarded as a kind of capital to show off and compare.

"What qualifications do you have to wear 361 and Anta to be crazy in front of me wearing Adinake?"

Lin Ping touched Li Shulin's head with a smile and said: "Yes, it's too expensive, the teacher can't afford it for you, you can earn your own money after studying hard, and these clothes are almost the same, as long as they are worn clean and decent." ”

"Almost, almost, why is there so much difference in price?" asked Liu Xiangqian, holding up the clothes in his hand.

The price of that Nike dress could be compared to the price of a set of clothes and shoes that Lin Ping bought for them.

Lin Ping smiled and said: "The quality is good, and the most important thing is because of the brand." Their manufacturing costs may not be high, but once these stores are trademarked, the value of the brand is much higher. A pair of Nike socks is a foundry in China, and the various costs may only cost five yuan, but because the Nike brand is here, it is dozens of yuan a pair to be sold to consumers from the factory. ”

The children's eyes widened in surprise.

"Do consumers know that they are so profitable?" asked Ms. Liu.

"Of course, I basically know. Lin Ping said with a smile.

"Then why do they still buy them, aren't the people who buy these clothes stupid?" asked Li Shulin innocently.

Lin Ping smiled and touched Li Shulin's head: "I can't say that, everyone has different needs and pursuits, some people's lives are comfortable, and some people's lives are pursued by quality, fair trade, there is no fool is not stupid, one is willing to fight and one is willing to suffer." ”

"What about our clothes?" Feng Xiao asked.

Lin Ping replied with a smile: "The quality of our clothes is slightly worse than theirs, their cost and technical value may be 40 yuan, and the cost and technical value of the clothes in our hands may only be worth 20 yuan, but they can be sold for 500 yuan, and these in our hands can only be sold for 100 yuan." ”

"Then why don't they sell it cheaper?" Liu Qingmei said with a pouting of doubt.

"If they sell these brands low, no one may buy them, and if they keep selling at a low price, they will smash their brand image and reduce their brand value. Their brand decided that they couldn't sell it at a low price. Lin Ping explained with a smile, "The people who buy these clothes buy the value of the brand, they can only feel at ease if you are more expensive, and they will dislike it if you are cheap." ”

"This is too fierce!" Liu Xiangqian said enviously, "Does the brand have such great magic and so much value?"

Lin Ping smiled and nodded: "Yes, it's so valuable." ”

Liu Xiangqian said enviously: "Then I will also create my own brand." ”

Lin Ping smiled and touched Liu Xiangqian's head: "Okay, work hard, create your own brand, go abroad, go to the world, and become an international famous brand!"

"Hmm. Liu Xiangqian nodded firmly.

And Lin Ping glanced at these brands twice, and he didn't know what he was thinking.

After returning to the hotel after shopping, Lin Ping asked everyone to put their luggage in the suitcase, and then put away the things that everyone had packed their luggage before.