Chapter 70 Brand Building Plan
At present, to build a decent literary website, after Li Feng's rough estimate, the cost may be much higher than that of opening an Internet café in the park, and it is a continuous investment.
First of all, the server and software of the website, the construction of a standardized computer room is not to think about it, the investment is 100,000 jumps, even if you only buy a reliable server, plus the cost of the network, I am afraid that 30,000 or 40,000 are tight.
The design website is a bottomless pit, the code of the web page can be written by Zheng Dalong, but the overall art design needs specialized personnel, if you want to get rid of the red and green rural tyrant style, design a website page with a rather forced style, the price must be expensive.
Once the website is built, the management work must keep up, and the cost is considerable.
Therefore, according to a rough estimate, even if it is the most frugal way to open a literary website, the cost of a small 100,000 yuan is indispensable, and without this money, the website will not be able to operate at all.
Li Feng is now in debt, and it seems that it is still difficult to earn this money.
He thinks that he mainly relies on the Nanqiao Toy Factory, and after the Internet café is handed over to his parents to manage, his main business is placed in the Nanqiao Toy Factory.
The reason why Nanqiao Toy Factory was chosen as the main direction of the business in the near future is because the development potential of this toy factory is still there, coupled with the fact that it is located in the countryside, the production cost is much lower than in the city, as long as the IQ does not drop the line, and the business is good, it is appropriate to make a profit.
In order to improve the profitability of the toy factory, the next step is to gradually open up sales channels and strive to improve the performance by improving the quality of toy manufacturing and creating a brand, so that he will be able to make some money as the deputy director and shareholder of the toy factory.
It's November, the weather is getting cooler, and the pedestrians on the road are wearing autumn clothes.
It has been about ten days since the opening of the Internet café in the park, and during this time, the business of the Internet café has been very good.
Since its opening, a total of more than 400 people have applied for recharge cards, with a total recharge amount of more than 28,000 yuan. A total of more than 500 drinks were sold, totaling more than 2,000 yuan, and the performance was very amazing.
With Li's father and mother Li and part-time employee Zheng Dalong becoming more and more familiar with their work, the operation and management level of Internet cafes has been continuously improved, and the work efficiency has also been continuously improved.
Now Li Feng can finally travel lightly and devote himself to a new career.
The current focus is the design, development and brand building of new products of Nanqiao Toy Factory, which is also the most important way for Li Feng to make money.
These days, although Li Feng only went back to Nanqiao Village because of his uncle Li Wanda's affairs, and did not work in the toy factory on the spot, he has been paying close attention to the changes in the factory.
Almost every other day, he had to make a phone call to his third uncle Li Wanhua to inquire in detail about the transformation and upgrading of the production workshop.
Judging from Li Wanhua's feedback, the effect is still very obvious.
First of all, by distributing work manuals to workers, workers who were originally like headless flies suddenly understood their responsibilities and tasks.
At the same time, the manual lists the key points and precautions of each work in detail, helping workers to correct many errors and irregularities in the production process, greatly saving costs and improving production efficiency.
In addition, in order to ensure the quality of production, at present, one is two deputies and three factory directors are personally involved in the quality inspection of products, and for the problem of high defective rate found, according to the production process, the responsibility of the workers in the process is investigated.
Originally, these three guys hid in the small conference room when they were fine, and then they could open a table of mahjong with a relative, and they had a lot of fun. The workers in the factory also know that they often play mahjong, and seeing that the management is all this virtuous, they naturally work harder, and the big and small mistakes are one after another.
Now it's good that the three factory directors have just changed people, and they have all grasped the quality of products, and listed quality as the top priority of factory production.
In this way, the work of the workers is also a lot more serious and meticulous, and the quality of the products has been greatly improved. In just one week, the defective rate dropped from 24% to 6%, and the trend is further decreasing.
At the same time, Li Feng also specially asked Li Wanhua to carry out the construction of a "beautiful factory", by cleaning up the garbage in the factory area, optimizing the spatial layout, arranging greening, painting the walls, etc., the entire factory area was renovated.
In this way, it not only got rid of the original scattered and poor pattern of family workshops, greatly improved the quality of the whole factory, but also established a kind of awareness for the workers, so that everyone understood that the factory has a new look and will start to become bigger and stronger.
It is this psychological incentive that makes the production of the factory also present a gratifying situation, not only the output and quality have been improved, but also the production cost has been continuously reduced.
After Gao Xiaojun's preliminary calculation, the original comprehensive cost of producing a plush toy is a piece of three to a piece of four, and now it has dropped to a piece of two, with the continuous improvement of the process and the improvement of efficiency, in the next one or two months, even the cost can be reduced to a dollar.
Due to the huge output of plush toys, the cost reduction of just a few cents may bring tens of thousands or even hundreds of thousands of profit growth.
Just today, Li Feng received a sample of plush toys brought by Li Wanhuatuo.
There are four samples in total, namely the white rabbit, the long deer, the octopus and the dolphin.
"Very good, this batch of new samples has been upgraded a lot compared to the previous products. Li Wanmin took the sample and played with it, with a satisfied expression on his face, "Both the quality and the workmanship have been significantly improved." ”
As he spoke, Li Wanmin took out the plush toys he had purchased before, which were also white rabbits, and after comparing the two, the gap was very obvious.
Zhang Guilan also nodded: "Feng Feng, it seems that your transformation and upgrading plan is very effective, these uneducated old and rough people can be regarded as being brought up by you, and this batch of samples is obviously a level higher in grade." ”
"These big bosses must chase after the tiger, otherwise they won't be effective. Li Feng is very satisfied with the new sample, "The product quality has reached the current level, and the brand building plan can almost be implemented." ”
Li Feng plans to create a brand "Happy Planet" according to the idea he had when he chatted with Xue Yingying before, and He Xiaoya's Tianxing Advertising Agency will be responsible for the brand building plan and implement the future promotion plan.
Happy Planet will be composed of a series of small animals such as cats, Wang Xingren, and Squeakers, and if they can be combined with Xue Yingying's comics, they will definitely be able to create a popular brand toy image.
At this moment, in the Xianhu Municipal Government, the newly appointed deputy mayor Yu Chongshan submitted a plan to the mayor to build the Eastern Software Science and Technology Park, and the site of the software science and technology park is Zhangwan Village, which is about to be demolished 100 meters away from Tengfei Road.